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Exponential combines media, data and technology to help advertisers reach their perfect audience across display, video and mobile media at a global scale with best in market custom creative solutions.
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Exponential receives new accreditation by the Trustworthy Accountability GroupExponential recognised for combatting ad fraud with Certified Against Fraud Seal 3 Nov 2017 Read more

Exponential, Amnet, Hitch Digital, PHD, Vizeum, race for The Iris House Children's HospiceExponential South Africa recently hosted its inaugural Exponential Amazing Race - a challenging event to raise money for children's hospice The Iris House. 17 Aug 2017 Read more

Can viewability measure the effectiveness of online video ads?In late 2015, Drum published an article within which the author stated that in the following 12 months, viewability would re-emerge as a key industry issue and that digital video would be a key driving force behind this. 24 Jan 2017 Read more

Striking the balance between viewability and user experienceIt's not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play. 19 Jan 2017 Read more

Facebook, measuring 'viewing' and the quest for real attentionFacebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”? And how can advertisers find meaning and value in view duration metrics in general? 17 Jan 2017 Read more

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