AMcomms is an independent and spirited CAN-DO agency that understands what it takes to run a business and build a brand. We offer a range of creative solution-focussed services across all media channels and partner with digital and PR agencies to ensure integrated delivery on all our client campaigns.
Trends come and go. Some are followed slavishly while others are deservedly ignored. However, keeping an astute and wary eye on what's in, what's out, what's a waste of time - and particularly on what your competitors are doing - is important. But what remains certain, is change. And change is emerging more through technology than fashion. What might be popular now is perhaps less 'trendy' and rather the forerunner of the future. 10 Jan 2018Read more
"The game has always been about money and accruing it. It's never really been about the people who help that process. And therein lies the death of company loyalty." ~ Ted Bauer, "The Context of Things"
The service industry should not be about selling the most expensive products or pushing as many ‘up-sell' add-ons as possible upon a hapless client without regard for the actual results the client may be seeking. Providing a service is not the same as selling a particular item, wrapping it in a box and sending your customer off with a happy smile and the hope you won't have to see them again to deal with any complaints. The service industry should be as much about building relationships, trust and understanding as it is about the sale. 12 May 2017Read more