What do you think of the new Pick n Pay logo?

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Poll

Branding Polls

What do you think of the new Pick n Pay logo?

Polls brought to you by:

What do you think of the new Pick n Pay logo?

New Pick n Pay logo

Old Pick 'n Pay logo

At a press conference ongoing at Pick n Pay head office in Cape Town this morning, 12 November 2007, it was announced that the 40-year-old Pick n Pay brand has been revamped. The well-known logo has been updated using Cachet font, the black has been dropped and the elegant dark blue of 'Pick' and the warmer now cherry red of 'Pay' also includes colour block frames around the 'P's. The apostrophe before the 'n' has also been dropped.

But Pick n Pay is emphasising that the new brand strategy is about more than just a new font and new colours. It includes a total brand essence and media revamp, including the brand line: ‘Inspired by you'.

Update Wednesday 21 November 2007: For some visuals, see [PnP] Fresh Living with Pick n Pay

[12 Nov 2007 09:21]

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Comment on this

• Black and pure red is cool, and memorable...

• branding student think its a poor attempt

• I think its good - Another Designer

• Landors best? - Landorian boetie

• "Reminder of the past . . ." - NotLikeeLogo

• Simple does not = inspiring - Poor n Painful

• I agree entirely - Bron

• Pick 'n Pay Logo

• Pick 'n Pay logo - goofy

• What did this cost? - anon

• astonomical - mich

• Lamentable - G

• WHAT DOES THIS COST THE CONSUMER? - LUCIEN

• WHAT DOES THIS COST THE CONSUMER? - LUCIEN

• Looks like an in-house design job! - maverick

• I agree! - G-rah

• The meaning behind the LOGO - veronica

• Looks very old school and dull - Mimi

• You can never do enough market research - Andre

• Pretty good, but not great - Megan

• great comment - lexx

• Agreed, well said Megan - coda

• Agreed - packets are poor - Megan

• TV is a bit of a shocker though - Megan

• "Inspied by You" - Di B

• Really bad, I was expecting something wow.

• True - emma

• The lamentable death of the apostrophe - Tamara

• But it's good for sub-editors, proofreaders and typesetters

• So-So

• completely disappointing!

• Disappointing - Danni

• I agree - mug

• "Elegant dark blue" and "warmer cherry red"? Looks like a British bank logo.

• Looks Cool - PROMOTIS

• so sad

• lack of creativity - carmineolive

• Watch out Woolies! - Mallix

• Never Fear Pick'nPay is here ??!! - Flossie

• It's all about who - Clint

• Supporting Local???

• Out of date already - Timeless

• Shameless Timeless

• was this done in the UK? - bj

• Yup... Landor in London did it

• Disappointing. - write girl

• pick n pay logo - Loud75

• Are you Joking! Loud75 - Mickie

• Inspired by whom? - Sad Man

• Looks like a cheap bank underwritten by a post office.

• well spotted you're right, post office meets cheap bank

• Where's Wally...?

• Jesus, it's hideous! What are they thinking??? - jughead

• Not hideous as your language youngman! What are you thinking?

• Now that deserves a debate! - jughead

• Well said - Mickie

• Zealot alert - Flea

• yuk! - another unhappy customer

• looks child like

• LOGO

• And this is a media site? - lolly

• Incredibly bland - Tina

• anyone out there?

• I agree - Porky

• Choosing UK over SA - thankspnp

• Original logo is WAY stronger! - Ant

• parking pac man

• Get the basics right, PnP - Sceptical Grammar Girl

• Fine - Malice

• Go Banking wishes P'nP all the best for the launch of their new idnetity - GoT

• Thanks.... - Tanya

• How many hours were put in??

• we see a shitty logo and u see an opportunity....

• need a proper design agency guys

• This is terrible, terrible, terrible. What were they thinking!!!! - Jacko

• Old logo much stronger, more timeless - bill

• Dull and Drab!!! - Jewl

• PnP Shocking & Embarassing Attempt - Annie

• Fresh but Expected - Nelli

• Great refresh - now lets see it in action - Nelly

• they could have paid me for it - MP

• Poor attempt - Porky

• So BAD in SO MANY WAYS! And BRILLIANT news for freelancers... - Pawlclark

• Oh wait... - Pawlclark

• WHAT??? - Porky

• Get your facts right! - X-hale

• Well... - Pawlclark

• R110 mil for entire rebranding

• Whats with the noise??? - Neo

• Sour grapes - Practical

• I hope they factored in a rejection fee? - thort

• Inspired by you reminds me of SAB's POL - oskido

• Y&R and cartoons! this is no surprise. - Busi Msimango

• website - Porky

• 110 million ZAR - Nice one B'landor! Colonial Ass Raping is alive and kicking! - little johnny

• Woolworths is having a giggle..

• Looks like an ATM

• picked a wrong choice - deano

• Tidy - Phathiswa

• A little too Web 2.0-ish - Eishman

• pick n pay color - Giggs

• looks way to corporate for a family run consumer business - get it right

• it'll date in a year

• NASTY..... - poopie

• Not designed by South Africans. Interesting?

• Psssstt: South Africans working in London was also involved in the rebrand. - jim

• SA's a Landor - Landorian boetie

• whatever? - lieback and think of the queen

• Shocking - Gosh

• Wow.

• Undeniable shocker - nasty

• Renconsider Decision - Disappointed

• Enough waffle

• Try looking at the Big Picture - Its not only the logo that has changed! Advertising very good! - Excited!

• Facebook Font? - Diabolick

• Dismis the designer - Lolo

• What is not wrong with the logo

• Pick n what Logo????? - VIC-O

• where have i seen that before? - dan

• you are spot on!!!!!!

• Looks cheap and nasty - Savoire Faire

• Dull...Enough said! - T Girl

• New Pick 'n Pay logo - iwishthingswouldntkeepchanging

• Slim Pickings - DD

• Pathetic - for a proudly SA company! - proudly SA brand guru

• New Pick n Pay logo - Roxy

• New logo? So scary! - Lizie (PR Student)

• Clean sophisticated and moden - M

• great logo, great work, great Pick n Pay. - jo smit

• The new look logo looks exaclty like the facebook logo... - Nads

• Great Logo - dan the man

• Blanding not Branding - Shaun

• the local market have been robbed by aliens of an creative and relevant South African identity - Marissa

• New look for old place - DD

• like the new colours and it will appeal to it's customers - g-dawg

• like the new colours and it will appeal to it's customers - g-dawg

• Logo designed by South African

• South African @ Landor

• Looks like Dick n Day - Dick

• haha

• You're SO right! - nomisa

• Blue and Pink? - picky

• PicknNono - Hugo

• Humpty dumpty had a great fall!

• They should have changed the name too - wiseowl

• I agree. This company will never be successful with a name like that. - BadMoodBoy

• Dude WHERE HAVE YOU BEEN?

• Good one

• I get the feeling - "magenta vs. cherry"

• PicknPay Logo - mdala

• It does'nt matter if your first glance at the logo leaves you dissapointed. - BadMoodBoy

• PnP's new logo is fantastic (fullstop) - Bernie

• just another inside comment

• PnP succeed with or without a good logo. - whizz kid

• Change always causes consternation - Old ad bullet

• Logo belongs in Toy story - crazeeeek

• Facebook? Hmmm ok

• simple - mkgs

• Liked the old black and red

• At 65.85% possible dislike, I'd go back to the old faithful... - statistician

• It's gotta be a premature April Fool prank? - prankster

• The old man must have been playing golf at Clovelly... - caddy

• And copy editors all over the nation rejoiced

• I have been!

• close but not quite - sep

• job well done - anon

• Komplimente aan die ontwerper!!! - Louis

• Sure pleased u aren't running the country Louis! - maverick

• Actually, now that I've seen it instore, it is not too bad, actually pretty nice

• no emotion - No emotional connection

• Inspired by us..? - Lukemart

• should have been locally designed - Durban

• im moving to checkers - pinky

• Bernie is a Genius - K

• looks crap - aron

• What about the apostrophe?

• The only thing that feels real are the colours - SAD

• they forget there's such a thing as the client's bottom line - PhibaOptik

• Utter disappointment - Shirley

• Cheap and Nasty - Publius

• Horrible - sefourie

• Such a pity - Kamichi's friend

• Inspired by eShopping - kaka

• They shouldn't have bothered - Sam

• Cold and uninviting. - snowflake

• Interesting - Nicky

• no expertise?

• new Pick n Pay logo? - troy

• Tagline WAS chosen by customers

• New P n P Logo - Surj

• 100% Assy 'n 0% Classy - Surj

• "inspired by you" pick n pay - shame on you

• WTF? Who do PnP think they are going to a british company then using the line 'inspired by you'? - B

• look of brand too different

• Tragedy - Danny

• Hayi no PicknPay! - Eish!!

• Boring - T Girl

• inspired by Who? - Raymond

• Pick and Plain - Dee

• Proudly SA???

• Landor Website? - Exackfan

• inspired by you.... - i liked the blue stipes

• This is so bad! - ExPicknPayer

• U PICKed, U PAYed....good 1 - Vash

• Nevermind the logo change - they've forgotten us online buyers... PR nightmare!! - Mellomum no more mello

• As for the comment Woollies is streets ahead.... of what? - Mellomum definitely not mello!

• Pay to pick - Zascha

• I was wrong it's great - Jughead

• no-no - yuck

• Inspired By You .... - SA Designer

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