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What do you think of the new Pick n Pay logo?

12 Nov 2007 09:21213 commentsBizLike

New Pick n Pay logo

Old Pick 'n Pay logo

At a press conference ongoing at Pick n Pay head office in Cape Town this morning, 12 November 2007, it was announced that the 40-year-old Pick n Pay brand has been revamped. The well-known logo has been updated using Cachet font, the black has been dropped and the elegant dark blue of 'Pick' and the warmer now cherry red of 'Pay' also includes colour block frames around the 'P's. The apostrophe before the 'n' has also been dropped.

But Pick n Pay is emphasising that the new brand strategy is about more than just a new font and new colours. It includes a total brand essence and media revamp, including the brand line: ‘Inspired by you'.

Update Wednesday 21 November 2007: For some visuals, see [PnP] Fresh Living with Pick n Pay


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	Black and pure red is cool, and memorable...- anything else is too vague to remember Posted on 12 Nov 2007 10:35 Like Reply Report
	branding student think its a poor attempt- with how far the branding world has come , there has to be a more dynamic and effective way to communicate pick n pays new brand strategy. Posted on 12 Nov 2007 11:20 Like Reply Report
Another Designer	I think its good- Im a tad pissed that it wasnt done by a south african studio. having worked for pick n pay and being a designer myself i hated the horrible red and black conservative look... They have had that identity since 1967 , its about time they had a bloody change. I think its a good step forward... and to all you stupid tosspotts out their who reckon that their baby/daughters/sons can do a better logo, thats the reaction a designer loves...a design has to be simple i think the new pnp logo has a reminder of the past but it also had the feeling of something new that looks optimistic and exciting. Posted on 20 Nov 2007 13:47 Like Reply Report
Landorian boetie	Landors best?- I am a South African designer and I also work for Landor as a CD overseas. I actually agree that the logo should have been done in SA by a local agency. It may be modern in type but it also is quite unispiring in it's overall look - Raymond maybe you're looking for a quick Tesco buy out in the future? inspired by you = every little bit helps? ps. Landor also designed the Ackermans mark a few years back Posted on 27 Nov 2007 09:02 Like Reply Report
NotLikeeLogo	"Reminder of the past . . ."- The Angry Designer reckons the PnP logo has a reminder of the past" - yeah . . . the SEVENTIES, the one decade famous for . . . NOTHING. Except perhaps lousy typefaces. It COULD have been done in SA. By the kids at VEGA. Tosspotts. (Cute word, Angry Designer.) Posted on 14 Dec 2007 16:50 Like Reply Report
Poor n Painful	Simple does not = inspiring- ((a design has to be simple i think the new pnp logo has a reminder of the past but it also had the feeling of something new that looks optimistic and exciting.)) Written by someone who doesn't shop. It's not about the logo, Boet - it's about the people whom it will attract. Posted on 14 Dec 2007 16:55 Like Reply Report
Bron	I agree entirely- Good comment... I agree with what you are saying entirely about the logo - it maintains its origins, but puts a modern twist on things. Agree too about the agency though, support local. Posted on 11 Jan 2008 15:38 Like Reply Report
	Pick 'n Pay Logo- It looks great and modern. I dont think the change of logo will change customers perception with pick 'n pay or the products because of its long standing years. I think it was good to update seeing that the logo was never changed previously. Posted on 12 Nov 2007 10:38 Like Reply Report
goofy	Pick 'n Pay logo- I think the old one is better.why dont somebody come up with a totally new thing. Posted on 12 Nov 2007 16:37 Like Reply Report
	What did this cost?- Please don't tell me that someone was paid more than R500 for that design?! ...and "Inspired By You"... sounds very 90's Woolworths and means absolutely nothing. Posted on 12 Nov 2007 10:40 Like Reply Report
mich	astonomical- word on the street that this whole new strat and logo cost in the region of over one hundred million rand! AND it went offshore. surely our big brands should be supporting local talent? Posted on 15 Nov 2007 13:54 Like Reply Report
G	Lamentable- Both in the aridity of the design and the fact that no South African designer was considered worthy of the job. Posted on 5 Dec 2007 11:55 Like Reply Report
LUCIEN	WHAT DOES THIS COST THE CONSUMER?- I THINK THAT THIS IS THE MORE IMPORTANT QUESTION. THE CONSUMER WILL DEFINITELY BEAR THE COST OF THE RE-BRANDING. Posted on 23 Nov 2007 14:04 Like Reply Report
LUCIEN	WHAT DOES THIS COST THE CONSUMER?- I THINK THAT THIS IS THE MORE IMPORTANT QUESTION. THE CONSUMER WILL DEFINITELY BEAR THE COST OF THE RE-BRANDING. Posted on 23 Nov 2007 14:15 Like Reply Report
maverick	Looks like an in-house design job!- PnP have never been renowned for their marketing and design prowess - they are traders from the top down and wouldn't recognise design excellence if it bit them on the nose... Posted on 12 Nov 2007 10:51 Like Reply Report
G-rah	I agree!- The person who lays out their ads should be fired..... I've seen absolutely shocking ones in the newspapers! Posted on 13 Nov 2007 15:52 Like Reply Report
veronica	The meaning behind the LOGO- The first logo was okay, but also there was no meaning behind it.The logo should represent the name, where in years to come you should be able to use it without the name and people should still be able to associate the two. Your nike for instant, and i can tell you if you do it right you will never have to change it not even in the million years. Make your mark for life and stop confussing your clients. Posted on 14 Nov 2007 12:39 Like Reply Report
Mimi	Looks very old school and dull- The new brand strategy is being launched... "Inspired by you." It would have been a good idea to interact with the consumers so that they at least feel that not only the products sold at PnP but the brand strategy was also inspired by us. When launching new strategies, one needs to ensure that it is relevant and true to the public, ensure that all loops are closed and everything is in synergy. Well done nonetheless, I don't foresee that this will negetively affect sales in anayway... which is most important. I must say though, the new logo is not inspiring at all. Luyolo Posted on 12 Nov 2007 11:23 Like Reply Report
Andre	You can never do enough market research- The colour combination induces illness and I'm sure I've seen those colours somewhere incheckers. The identity in general is poor. "Inspired by you" has a good ring but its hard to spot when you feel ill. This identity is the product of a work done by a foreign agency most likely out of touch with the local market. The people of that agency dont have to go to PnP for the next 20 years looking at that logo, so needless to say I think they would have put more effort into Tesco if they had a shot. Posted on 12 Nov 2007 11:41 Like Reply Report
Megan	Pretty good, but not great- It's pretty good and hits a couple of good notes, but misses the opportunity to be truly great. In my opinion, moving from a serif font was a good way to feel more contemporary and current, and the new logo references the old one enough to give as smooth a transition as possible. I like the 'inspired by you' line and think it's going to work well for them as it resonates with their existing brand promise. My only real concern is the dark blue as it takes away the freshness of the pink. I'm thinking in terms of the in-store experience and wondering if a more vibrant colour wouldn't have helped convey freshness and energy. I suspect what happened here is that they were trying to stay close to the old palette, and I think it held them back. Posted on 12 Nov 2007 13:03 Like Reply Report
lexx	great comment- great to see someone on this page has looked at the identity objectively. and the statement about the blue and its use in store very relevant ... how does one use magenta and a lackluster navy blue together? but time is the only true judge ... and i sincerely doubt a company of PnP size would just slap something together without truly researching the psychology of the design. Posted on 12 Nov 2007 14:41 Like Reply Report
coda	Agreed, well said Megan- A very insightful opinion amongst all the noise! Still undecided on whether or not I like the change: the "i" in "Pick" really bothers me, it looks uppercase. Re: colour scheme, will be interesting to see how this gets applied. On the packet it's way too clinical, much like a pharmaceutical brand. I'm also very disappointed that this job wasn't kept local, we have amazing design talent in this country (Megan, your company's branding portfolio [http://www.joom.co.za/portfolio/branding] is a brilliant example) and I'm suprised PnP chose not to embrace this and show their patriotism for the local market. But I can say that I dislike the new tagline, "Inspired by you". A little too gimmicky and contrived, and reminds me of Standard Bank's "Inspired. Motivated. Involved". And hopefully they'll be redesigning their website too! It certainly needs a facelift. Posted on 12 Nov 2007 17:38 Like Reply Report
Megan	Agreed - packets are poor- Thanks very much. I completely agree that the packets are disappointing. Our CD made the very valid point that they missed an opportunity to play with that rounded-off-square device which they've used on other elements. My feeling was that Landor did the CI and another agency may have been handed some of the 'minor' elements. Either there was a disconnect or just a degree of resentment and lack of enthusiasm after not landing the CI. Who knows. Loved your porti at http://coda.co.za/portfolio by the way - some great work. 'Nysna' made us laugh and laugh. Posted on 19 Nov 2007 19:39 Like Reply Report
Megan	TV is a bit of a shocker though- PS I've seen a couple of the TVC's - I have to say they're genuinely bad. The three I'm aware of all centre very strongly around young children, which seems a rather narrow focus, and the feel-good factor was very low for me. In one ad they're highlighting the fact that they try to keep your queue waits as short as possible, but the footage is of a young child screaming and crying in a very abrasive way, from the vantage point of someone trapped in a queue behind her. You're left with a stressed, tense feeling instead of the relieved sense of convenience and ease which should accompany a short queue. Very odd choices. Posted on 19 Nov 2007 19:47 Like Reply Report
Di B	"Inspied by You"- Crap. "Inspired by someone overseas" "Inspired by money" "Inspired by people who will never use the brand" - but not inspired by me. Or my fellow South Africans. What happened to "Proudly South African"?? Or is Mr Ackerman not proud anymore? Hmmmmmmmmmmmmmmmmmmmm Posted on 14 Dec 2007 17:01 Like Reply Report
	Really bad, I was expecting something wow.- Surely they can do a lot better than that. Posted on 12 Nov 2007 13:18 Like Reply Report
emma	True- I totally agree with you, it took me 10 secods trying to figure out what they've really changed, changing just the colour is not creative enough Posted on 20 Nov 2007 15:44 Like Reply Report
Tamara	The lamentable death of the apostrophe- This was one of the few brands that had actually maintained some version of correct English. Yes, I know that 'n is not great, but it's still better than the n without an apostrophe. Pick EN Pay. Ugh. Not to mention the building block capitals. I agree - looks like an inhouse job. Posted on 12 Nov 2007 13:34 Like Reply Report
Simone Puterman: managing editor	But it's good for sub-editors, proofreaders and typesetters- It's always been a pain ensuring that the correct apostrophe appears in print, depending on the font. Posted on 12 Nov 2007 17:00 Like Reply Report
	So-So- I like the fact that the new logo is fresh and new - brands always need to re-invent themselves - however, i do not think the new look is memorable or very strong (the old brand had more personality)...i lik the new payoff line though! Posted on 12 Nov 2007 13:42 Like Reply Report
	completely disappointing!- strange Eurocentric flavour - shows lack of understanding of the south African market. Homogenous, lacks personality and equity.....? Posted on 12 Nov 2007 13:56 Like Reply Report
Danni	Disappointing- To be honest, I think it looks a bit like a toy store logo now. I hope they didnt pay a fortune for that... its really not very inspiring ... Posted on 12 Nov 2007 13:58 Like Reply Report
mug	I agree- I couldn't agree with you more - the agency definitely forgot the fundamentals of visual communication. Toy Store is what sprang to my mind! Posted on 28 Nov 2007 16:09 Like Reply Report
	"Elegant dark blue" and "warmer cherry red"? Looks like a British bank logo.- The overall typography is fine, but why change the colours? Red and black were clear and distinctive. These wishy-washy colours are not very bold or South African. I miss the apostrophe too. Posted on 12 Nov 2007 14:28 Like Reply Report
PROMOTIS	Looks Cool- I think it looks good. It definately has the look and feel of European retailers such as Sainsbury and Tesco's. The fact that the design team were based in UK might have something to do with this. Change is good regardless. Posted on 12 Nov 2007 14:30 Like Reply Report
	so sad- Its so disappointing that this logo was done by a UK based company. They do not live in South Africa therefore how can they possibly attempt to design a logo that has anything to do with the South African Market. It looks cheap and British. Yuk! Viva South Africa, we have so much talent and greater mind sets in South Africa its embarrassing a proudly South African company chose to use a company in the UK. Talk about bashing the country's confidence. Terrible. Change is good when its for South Africans by South Africans. Looks like it was done by the same company that designed that retarded looking 2012 Olympics logo for London. Shame, shame shame. Shame on you for going abroad with this Pick 'n Pay!!!!! Posted on 12 Nov 2007 14:38 Like Reply Report
carmineolive	lack of creativity- the logo is just a cleaned out version of the old and a poor attempt at that i dont think that the services that pick n pay does were considered for the end product i did a survey of my own but i couldnt find a single white/black person who liked it. so its a fail, product category was not interpreted design & advertising student Posted on 12 Nov 2007 14:45 Like Reply Report
Mallix	Watch out Woolies!- If you're going to design a new corp id based on the inspiration of the SA market, then get some South Africans to design it. Pick and pay now looks like a small website design studio based in Sea Point (Today is about strengthening our heartland. Er, what?). I would have also prepared the public a bit more for the blow – the food packaging looks a lot better than the original white and blue – but it’s going to get lost on the shelf – all those years of getting accustomed the white version has just been wasted. So much for: watch out Woolies, here comes Pick ‘n Pay, oh, wait, Pick n Pay. But anyway, what the hell do we know? Posted on 12 Nov 2007 14:51 Like Reply Report
Flossie	Never Fear Pick'nPay is here ??!!- Don't think Woollies has anything to worry about, they are streets ahead and left P&P way behind long ago. My latest visit to a P&P Hyper left me with the impression that they have 'lost the plot' never mind all this money on new logos, packaging, products etc.!!!! Posted on 16 Nov 2007 16:30 Like Reply Report
Clint	It's all about who- They missed the opportunity to involve their customers in this process. It is all about bad design and expensive rationale as to why this was a good idea. So sad Posted on 12 Nov 2007 14:53 Like Reply Report
	Supporting Local???- “Today is about strengthening our heartland.” - not sure how this stands in the face of appointing Landor out of the UK??? Posted on 12 Nov 2007 15:03 Like Reply Report
Timeless	Out of date already- The old logo was 20 or 30yrs out of date. The new logo is 10yrs out of date. You only have to look at the work of (a href="http://www.joefino.com/")Joe Fino(/a) to see how logos can be designed to be timeless. All Landor has done is taken an eccentrically badly designed logo (that shouldn't have been made in the first place) and turned it into a bland 80s corporate design. It is inoffensive but PnP is one of the most recognisable brands in ZA. It is a flagship ZA business that should have an international design. The in-store experience reminds me Russia in the 70s, with their harsh lighting and dated design. The new colour choice and rebranding will not help addressing this issue, being too harsh and primary. Lastly, the typeface choice says "Facebook meets a petrol station meets a techno house party flyer meets bland". Average, could do better! Where is the family feel, the trusted supermarket? At least it conveys cheap prices! Posted on 12 Nov 2007 15:06 Like Reply Report
	Shameless Timeless- We are fortunnate for this opportunity from bizcommunity to let us comment on the rebranding of Pick n Pay... So lets please all do that and stop using this forum as a means of advertising your or your buddies website... Get yourself a advertising budget and start respecting this forum. I have a company too (with better work) what now?, should i also be anonymous and advertise my site...? Posted on 13 Nov 2007 21:07 Like Reply Report
bj	was this done in the UK?- did landor london do this or a local ad agency. wot a load of expensive crap. is this proudly SA or a snub to local design? how does anyone dare mess with a iconic brand and take it backwards? Posted on 12 Nov 2007 15:08 Like Reply Report
	Yup... Landor in London did it- Yup... Landor in London did it Posted on 14 Nov 2007 17:27 Like Reply Report
write girl	Disappointing.- I agree the old one had reached its sell by date (forgive the pun) but is this the best they could do? And WHY is it being developed internationally? This is a South African brand through and through. Posted on 12 Nov 2007 15:21 Like Reply Report
	Pick n Pay- Where did they get 'Inspired by you' from, isnt this similar to someone else???? In any event why would i inspire them to change the logo and what say did i have in the matter anyway. The only inspiration they need from their customers is lower prices and price increases NOT in excess of CPI's et al. The people's salaries dont go up by 20 to 30% per annum do they??? Posted on 12 Nov 2007 15:23 Like Reply Report
Loud75	pick n pay logo- This was a good move by Pick n Pay. The logo is now and it make you look forward to the new Pick n pay. They kept the red and i personally like the blue. We might not like it, but their sale are going high from this!! Congratulations PnP Luck Seloro Posted on 12 Nov 2007 15:30 Like Reply Report
Mickie	Are you Joking! Loud75- Ok, so you must work for this company in some way, have no concept of creative design or advertising. I just don't get how you can think that this is in fact a good job. I felt compelled to comment on your somewhat ill-educated remark. But then again, everyone has to have their own opinions and this is what makes us unique. My opinion is one of utter shock and horror when i was given this Pick n Pay bag at the traffic lights this weekend. Only to discover this discussion board today. And become once again horrified at the knowledge that work has gone to an overseas company, but slightly relieved that it was'nt one of ours, (judging by the resulting comments on this discussion board!) Good luck to Pick n Pay, i'm off to woolies! Mickie Posted on 19 Nov 2007 11:20 Like Reply Report
Sad Man	Inspired by whom?- Would love to know which South Africans "inspired" that branding? Maybe a few Expats? Really sad that Pick'n Pay went to the UK for such a very South African rooted Brand. I'm afraid it has backfired. Posted on 12 Nov 2007 15:30 Like Reply Report
	Looks like a cheap bank underwritten by a post office.- I'm sorry, but it's not classy to take on Woolworths, it's not friendly to take on Spar, and it's not accessible to take on Shoprite. I don't think anyone would want to spend their hard earned cash in a computer mainframe. Posted on 12 Nov 2007 15:50 Like Reply Report
	well spotted you're right, post office meets cheap bank- well spotted you're right Posted on 14 Nov 2007 17:29 Like Reply Report
	Where's Wally...?- It looks cheap and plain and not all that inspiring... It looks like something my kid sister did with her building blocks. The font reminds me somewhat of a competitor's... but at least it works for them. And I've seen the press pack... I would've been more impressed if they'd been consistent in their use of "cherry red" instead reverting part way through... Those that have one - let's see if you can find the page with at least two different versions of red... Posted on 12 Nov 2007 15:58 Like Reply Report
jughead	Jesus, it's hideous! What are they thinking???- That is so Pep Stores! Posted on 12 Nov 2007 16:16 Like Reply Report
	Not hideous as your language youngman! What are you thinking?- Do you not know that Jesus is the King of kings, the Son of God. The highest of the high and the holiest of the holy. The judge on judgment day. Please don’t use His name in vain. Posted on 13 Nov 2007 12:40 Like Reply Report
jughead	Now that deserves a debate!- So religious tolerance doesn't extend to atheists then. Why am I not surprised. Do religious people ever consider that the rest of us have to live in a world torn apart by mystics who all claim to have the one and only hotline to eternity, thus justifying everything from bible-bashing to genocide. Don't you think it would be more sincere and useful to clean up your religion than other people's idiom. Posted on 13 Nov 2007 14:44 Like Reply Report
Mickie	Well said- Well said Jughead! Could not believe that comment myself... JESUS MARY ANNE JOSEPH....methinks some people need to get over themselves. Posted on 19 Nov 2007 11:24 Like Reply Report
Flea	Zealot alert- Dude - take your bible bashing somewhere else Posted on 14 Nov 2007 17:53 Like Reply Report
another unhappy customer	yuk!- I have to agree! This is simply hideous! We have so many good designers in SA. We are REALLY disappointed PNP!! Posted on 23 Nov 2007 20:52 Like Reply Report
	looks child like- too simple Posted on 12 Nov 2007 16:19 Like Reply Report
	LOGO- if it's not broken don't fix it!!!!!!! Posted on 12 Nov 2007 16:21 Like Reply Report
lolly	And this is a media site?- So how does this really bad logo get a 50% approval rating from a site populated by media experts? I'm already hating the new P&P - how about we run an unofficial competition to design a nice new logo for P&P - I'd keep the red, blue and white it's a classic colour combo that has everything (ok so that's why it's overused) - the blue is clean and serious, the red is, well, everthing red is - jolly, passionate, emphatic, foodie, the white is pure and give room to breathe and stand out. So clean up the typeface and voila! INSPIRED BY YOU is a crap slogan - think Standard Bank "Inspired, Constipated And Old" Posted on 12 Nov 2007 16:29 Like Reply Report
Tina	Incredibly bland- The time they spent talking to their customers ended up in boring. It is the least inspiring thing I have ever seen plus a big slap in the face for South African design. This looks like a severe case of design by committee. Posted on 12 Nov 2007 16:37 Like Reply Report
	anyone out there?- Can anyone explain the reasoning behing Y&R S.A referring Pick'nPay to Landor UK?? I want to cry! This really tears up the heart and soul of every proudly south african designer out there. I really would like to be informed as to why this was done in the UK? It is so so so disappointing. Anyone out there studying design - this is what you have to look forward to. A slap in the face of every South African designer working hard and making our brands beautiful and one of our biggest retailers go to the UK for a revamp. Im sure the designers who put this lard together havent a clue what Pick 'n Pay is. Probably took them a week and charged a fortune. Who made the call to have this done in the UK!? Its sucks so much! Makes me so sad as a designer to see this happen. Its really disappointing. How on earth can they be making this public? I am truly embarrassed to be a South African in London right now. Whoever made the call to have this done in the UK -you have disapponted South Africa. How can we be proudly South African when you have no faith in local talent and hard work? Posted on 12 Nov 2007 16:43 Like Reply Report
Porky	I agree- 100% with you!!! Where is the faith in us designers when they are asking a different continent to design this? This is a complete disgrace. Posted on 13 Nov 2007 10:07 Like Reply Report
thankspnp	Choosing UK over SA- Let's not whinge . . . let's talk with our wallets. I'll shop at some of the fabulous new Spar's that have opened around town, and Woollies. Besides the fact that PnP appears not to be patriotic anymore, their stores are not what they used to be either. (Can anyone say "Shoppers can't get past TWELVE packers per aisle"??) The logo - and the choice of a UK firm to "design" it - is in keeping with the attitude of a company that's made it's money and doesn't care anymore . . . "Inspired by You to Shop Elsewhere, PnP" Posted on 14 Dec 2007 17:12 Like Reply Report
Ant	Original logo is WAY stronger!- It looks like a shelf packer designed the new logo during a lunch break! "Inspired by you" that's as lame as "We care"! Stay with the old logo and fire everyone who suggested they change it - then donate the corp ID revamping budget to charity! What does Raymond think? Posted on 12 Nov 2007 16:48 Like Reply Report
	parking pac man- Looks like pac man can choose to park in the blue zone or the red zone. First reflection looked like a computer game, then studied it for a while and saw the parking signs. Not a winner. Posted on 12 Nov 2007 17:33 Like Reply Report
Sceptical Grammar Girl	Get the basics right, PnP- It's been said above, but why no apostrophe? Technically it should be " 'n' " as the 'a' and 'd' from 'and' are omitted. Now there's no apostrophe NOR a dot on the 'i' which drives me up the wall. Are they taking a leaf from Builders Warehouse's book? (Does anyone else want to take a big black pen to all their signage?) Must say I'm also apprehensive about this change from 'We're on your side' to 'Inspired by you'. Sounds a bit like Standard Bank's change from 'Simpler, better, faster' to 'Inspired. Motivated. Involved.' which many maintain was because they couldn't live up to their former tagline. Let's hope Pick'n'Pay is still on our side... Posted on 12 Nov 2007 18:10 Like Reply Report
Malice	Fine- Yep time for a change and this looks fine. Aimed at the target market so spaced out wannabe respondents don't count! Posted on 12 Nov 2007 18:25 Like Reply Report
GoT	Go Banking wishes P'nP all the best for the launch of their new idnetity- To the marketing team at PnP - We wish you all the best on the launch of your new brand identity. Congratulations Taryn and the Go Banking Team Posted on 12 Nov 2007 19:00 Like Reply Report
Tanya	Thanks....- Thanks Taryn, nice to get something positive after all the hours put in! Tanya Posted on 13 Nov 2007 14:11 Like Reply Report
	How many hours were put in??- If I may ask? Posted on 13 Nov 2007 14:31 Like Reply Report
	we see a shitty logo and u see an opportunity....- just cos PnP is ur client u don't have to kiss their ass jus so u score points. sies Taryn! Posted on 13 Nov 2007 22:35 Like Reply Report
	need a proper design agency guys- mmm, got to rethink this one, this is definately a poor attempt at contemporary design, try again!! Posted on 12 Nov 2007 20:58 Like Reply Report
Jacko	This is terrible, terrible, terrible. What were they thinking!!!!- Terrible Posted on 12 Nov 2007 23:46 Like Reply Report
bill	Old logo much stronger, more timeless- Please tell me that Pick 'n Pay did not entrust the remake of a truly iconic South African brand to a UK crowd? Posted on 12 Nov 2007 23:48 Like Reply Report
Jewl	Dull and Drab!!!- Dull and Drab!!! Should have been eye catching !!! Posted on 13 Nov 2007 07:42 Like Reply Report
Annie	PnP Shocking & Embarassing Attempt- I really hope this was not done by an advertising agency, and if it was they should be fired. The colours are depressing and bland. It looks like an in-house job done by the staff on an MSWord Program. It doesn't sit nicely with the eye. It's old fashioned and does not inspire anything, let alone a successful brand such as PnP. They should have stuck with the bold red & black which empitomises strength and boldness. Sad guys, this should have been award winning for such an outstanding, progressive company.Even the Pick n Pay 94.7 Cycle Race logo is superior to this poor attempt. Posted on 13 Nov 2007 08:04 Like Reply Report
Nelli	Fresh but Expected- Its an evolutionary design change, possibly intended to remain recognisable but with a contemporary feel. The new logo definately has clean lines, the blue and red work well together. Having said that, the font type used is the new in-thing with designers these days - therefore making the new look "expected". Posted on 13 Nov 2007 08:24 Like Reply Report
Nelly	Great refresh - now lets see it in action- How refreshing to see a business like Pick n Pay move on. Personally I like the design - it is definitely much more up to date. I think we'll all be in a better place to judge once we see it in action! Posted on 13 Nov 2007 09:23 Like Reply Report
MP	they could have paid me for it- they should have given this to my 2 year old Posted on 13 Nov 2007 09:41 Like Reply Report
Porky	Poor attempt- I think that this logo was a poor attempt made on creating a fresh new look for a 40 year old company. Y&R - something more should have been expected. As far as i am concerned, there is way more talent out there that should be sitting in this CEO's shoes. This not only looks bland, but makes SA in a whole, look like we are stuck in a time warp as far as design is concerned. Posted on 13 Nov 2007 10:01 Like Reply Report
Pawlclark	So BAD in SO MANY WAYS! And BRILLIANT news for freelancers...- There is so much wrong with the logo...where to start. They tried too hard to make it look like the old one, it looks like something someone would have tried to come up with in the early 90's rave era, same route Beechies bubblegum took for a few years, then changed back for good reasons. The old Pick n Pay logo would be even more effective today due to the popularity of 60's and 70'd retro in the past 10 years. But the new look is even awfull due to the uneven proportions of the text, and the font looks like a retarted version of Handel Gothic. Maybe the idiot that come up with it was thinking that the mistakes in the logo would make people pay more attention to it? But in this case its the biggest mistake as people would subconsciously think that shopping at Pick n Pay will irritate them as much as the logo does their eyes. How uwfull, I actually started laughing when I saw it, and its brilliant for up-and-coming power independant designers that corporates might now think twice that good work will only come from agencies. Greater work can and will come from independant freelance designers and smaller studios. The UK and US corporate design work is being more and more invested in independants, and its about time we caught up. Shop around Pick n Pay! Posted on 13 Nov 2007 10:26 Like Reply Report
Pawlclark	Oh wait...- I was just informed by a reliable source that Pick n Pay has so far spent R110 million to rebrand two stores with the new logo... Looks like Y&R ripped Pick n Pay a new @sshole! Haha! Posted on 13 Nov 2007 10:29 Like Reply Report
Porky	WHAT???- Which idiot in his right mide would pay for that poor excuse of a logo???? Would really like to hear Mr Ackerman's thoughts now!!! Well done to the chop who would spend that much money on re-branding instead of putting that money to way better use!!! www.savethechildren.org.uk - millions of starving children who are deprived of education,food & healthcare, but here we have a champion who splashes cash on something so ridiculous!!!What has this god forsaken world come to & where are our priorities? Posted on 13 Nov 2007 10:53 Like Reply Report
X-hale	Get your facts right!- If you read the latest article you will see that it will cost a total of R110m to rebrand ALL the stores. Posted on 13 Nov 2007 15:13 Like Reply Report
Pawlclark	Well...- my source still had the figure right... im so sorry about the two stores thing... they still paid 110 mil too much... Posted on 13 Nov 2007 17:28 Like Reply Report
	R110 mil for entire rebranding- That amount was not spent for two stores. Don't be ridiculous. Rebranding involves more that a logo and tagline. They are really not what everyone should be commenting on. The rebranding involves restructuring part of the business, in regards to what the company will offer us and how they will go about running their business and the experience we have when shopping at PnP. Posted on 20 Nov 2007 10:12 Like Reply Report
Neo	Whats with the noise???- Come on people!!!!lets be objective here...the logo really is not that bad, its classically functional and it now better captures the essence of how the company wants to be perceived at this point in time, its lively and the unusual combination of colours make it that much more sticking...cant wait to see it action, I think you are going to eat your words, yes its not as unique as the old one but I really dont find it that disappointing...i think some of you are just mad because you did not get to design it...im just mad because it was not designed in south africa... Posted on 13 Nov 2007 10:48 Like Reply Report
Practical	Sour grapes- Gee you marketing people are stupid. You are all extremely jealous that none of you guys got in on the action. The mere fact that you guys are making so much noise, means one thing: publicity. The food and service will obviously speak for itself. No man in the street is going to walk away from a good product because you geeks think the brand is badly designed! Get over yourselves and put your tiny brains to better use. Posted on 19 Nov 2007 14:40 Like Reply Report
thort	I hope they factored in a rejection fee?- In all seriousness, I think it's reasonable. There is more than likely a motive behind their decisions, and right now, we're only seeing a logo - Brands are far bigger than that. I do however think their decision to take such a big account abroad as apposed to investing in South Africa's own flourishing creative industry is disappointing move on Pick n Pay's part - and as a result, reflects their true commitment to the country which made them what they are. It's a classic case of - please buy from us ...but we aren't going to buy from you. It's an economic principle that will cost them in the long run. So that said, bring on the foreign competitors - If change is the order of the day, and globalization the entrée, I'd like a different menu thanks! Posted on 13 Nov 2007 10:55 Like Reply Report
oskido	Inspired by you reminds me of SAB's POL- The pay off line "Inspired by you" reminds me of the SAB pay off-line INSPIRED BY A NATION pretty close lines if you ask me...mmmmm Posted on 13 Nov 2007 11:02 Like Reply Report
Busi Msimango	Y&R and cartoons! this is no surprise.- Well, not that the logo will slow traffic through Pick n Pay doors but I'm not sure about the new FONT the old logo was elegant and memorable.Now it's as dull as a Spaza Shop Signage... the Agency Y&R should stop treating this account as their playground. Posted on 13 Nov 2007 11:07 Like Reply Report
Porky	website- I think P'n P should remove their "Proudly South African" logo off their website - if they were so proud, they would have used the amazing talent that is in South Africa & not run to the UK!!! Posted on 13 Nov 2007 11:11 Like Reply Report
little johnny	110 million ZAR - Nice one B'landor! Colonial Ass Raping is alive and kicking!- I think I just vomited in my mouth...! Posted on 13 Nov 2007 11:17 Like Reply Report
	Woolworths is having a giggle..- cause they know their design is way better than this shizzle... Posted on 14 Nov 2007 13:49 Like Reply Report
	Great work- Fresh, contemporary and differentiated. Posted on 13 Nov 2007 12:50 Like Reply Report
	Looks like an ATM- It's too modern for a brand that represents good old family values Posted on 13 Nov 2007 13:20 Like Reply Report
deano	picked a wrong choice- perfect for their on-line shopping site. big fan of PnP but this is a school project. too flat and one dimensional. where is all the heritage and traditional elements gone. Posted on 13 Nov 2007 13:29 Like Reply Report
Phathiswa	Tidy- Looks very clean and has a touch of class and timelessness Posted on 13 Nov 2007 13:29 Like Reply Report
Eishman	A little too Web 2.0-ish- Although it's a 'warmer' logo it does seem a little vogue-ish, which may mean it is going to date rather quickly. Posted on 13 Nov 2007 13:56 Like Reply Report
Giggs	pick n pay color- It's perfect, clean and straight foward logo, the color is good "I like that [no bright color at all it's just perfect]" Posted on 13 Nov 2007 14:00 Like Reply Report
get it right	looks way to corporate for a family run consumer business- off the mark completely. Posted on 13 Nov 2007 14:05 Like Reply Report
	it'll date in a year- for sure Posted on 13 Nov 2007 14:07 Like Reply Report
poopie	NASTY.....- You're cheapening the brand... Posted on 13 Nov 2007 14:25 Like Reply Report
	Not designed by South Africans. Interesting?- For a brand that is so intrenched in our currrent environment and is the most loved brand in South Africa I find it interesting that the new identity has been designed By Landor in the U.K. A "very proudly" South African brand, not designed by South Africans. Food for thought? Posted on 13 Nov 2007 14:34 Like Reply Report
jim	Psssstt: South Africans working in London was also involved in the rebrand.- Just to point this fact out. Take a look who Landor London's MD is. A South African! Posted on 14 Nov 2007 23:22 Like Reply Report
Landorian boetie	SA's a Landor- Cheryll is a SAAFA. Actually there are a few of us who work for Landor globally. For those not sure of the company - Walter Landor could probably be described as the father of modern branding and Landor is one of the best (if not the best) firms in it's field (landor.com). I don't think the new ID is great and it should have been done by a local agency - however just a word for those out there, we have 24 offices globally soon it'll be 25 ;) - Cape Town. Posted on 27 Nov 2007 09:46 Like Reply Report
lieback and think of the queen	whatever?- kinda like sunny skies, braaivleis and chevrolets? Looks like TESCO! I like it on the high street kensington (the one in the UK that is!) Posted on 13 Nov 2007 14:36 Like Reply Report
Gosh	Shocking- I think the logo and creative work featured are of an extremely poor quality.What a wasted opportunity. Posted on 13 Nov 2007 14:44 Like Reply Report
	Wow.- Fascinating that the only positive comment coming from an identified source was from Go Banking - part of the group. How many of the few other positive ones were from the disgruntled internal marketing team at Pick 'n Pay wanting to rescue some dignity? It is a strangely simplistic solution to what should have been a great opportunity for injecting life and energy into a great brand. I would be interested to see the strategic work that guided this. I fear that it's more about Landor UK having a suave and persausive creative director, and PnP marketing people getting a boner by being able to dal with a London team. For me the overriding feeling is amazement that PnP could justify sending this work to the UK. No - make that revulsion. They should be ashamed. Even some our old kronies who come under fire for tired old design work would have been a better choice. Posted on 13 Nov 2007 14:51 Like Reply Report
nasty	Undeniable shocker- Web site start up company logo - maybe but pick and pay - please. i wonder what they were charged for this terrible effort. surely it was researched - i can't believe the majority of their consumers will like it. Posted on 13 Nov 2007 14:54 Like Reply Report
Disappointed	Renconsider Decision- I agree that change should happen but it should not be done just for the sake of changing. Was research ever done to determine what the customers think? It looks horrible to me. Pick n Pay already have some free market research on comments posted here, someone should really look at them and see if they cannot renconsider their decision. Posted on 13 Nov 2007 14:59 Like Reply Report
	Enough waffle- The logo is simple, effective and modern. This is about more than a logo. Pnp are re-inventing there entire corporate image. Ill bet half the ppl saying it sucks have just looked at the logo and had a quick winge without even taking a look at the new spec manual. I have one right in front of me and its a damn big step in the right direction. Dont forget this was designed by top designers, be it from the uk or otherwise and i get a funny feeling that there is most probably a reason why they are employed at a top agency. and to all the students sayin how they would design a better logo please give me a break. Try come up with a logo that can inspire so much debate and reaction using a typeface and 2 colours. Try learn a lesson from this design. Posted on 13 Nov 2007 15:12 Like Reply Report
Excited!	Try looking at the Big Picture - Its not only the logo that has changed! Advertising very good!- New Products, New Logo, New Ideas - stop resisting change! Its exciting!! Posted on 13 Nov 2007 15:23 Like Reply Report
Diabolick	Facebook Font?- The new PnP font looks very similar to the Facebook font. Its a conspiracy I tell you. Posted on 13 Nov 2007 15:34 Like Reply Report
Lolo	Dismis the designer- Who did this logo, i mean even my sister's attempt at designing a logo is better than this. Posted on 13 Nov 2007 15:42 Like Reply Report
	What is not wrong with the logo- I heard that the design was left to some UK agency. I must ask, what in the world is wrong with South African Design agency? A major slap in the face for South African Agencies. I prefer the old logo but can understand why some people may like the new logo. One thing that must be said however is that love it or hate it the logo is not really revolutionary and I am surprised that the executive committee has made such a decision. With the Internet being such a wide spread tool, and with Pick 'n Pay being a family name in a large number of homes I think it would have been in Pick n Pays best interest to allow for public vote before the new logo was decided upon (it public after all is the audience). Posted on 13 Nov 2007 16:11 Like Reply Report
VIC-O	Pick n what Logo?????- It looks dulls and boring. Not that eye catching. Old one is more alluring compared to the new one. Defenetly not inspired by South Africans. Posted on 13 Nov 2007 16:22 Like Reply Report
dan	where have i seen that before?- facebook... Posted on 13 Nov 2007 16:23 Like Reply Report
	you are spot on!!!!!!- VERY original isn't it? Posted on 23 Nov 2007 21:02 Like Reply Report
Savoire Faire	Looks cheap and nasty- Actually reminds me of a thrift shop , like Oxfam , but replace , clothes with food .... did I mention cheap and nasty , nasty nasty ....puts me off wanting to shop there or embarrassed to be seen with bags with this logo on it ! Sorry Tanya , try again .... You wanted an honest opinion from the public , well this is what we think ...so back to the drawing board if possible ....treat it as a learning curve .... Fonts are more than just fonts , they are psychology in disguise ;-) Posted on 13 Nov 2007 16:58 Like Reply Report
T Girl	Dull...Enough said!- So dull actually Posted on 23 Nov 2007 08:29 Like Reply Report
iwishthingswouldntkeepchanging	New Pick 'n Pay logo- another south african icon bites the dust. is nothing sacred anymore? can we have just 1 familiar image left alone? Posted on 13 Nov 2007 17:58 Like Reply Report
DD	Slim Pickings- If I wanted to re-brand my 40 year old company, what would I want to say to the customers who have helped me be the best among my peers? I'd say to them: I'm a little bit more agile, a little less encumbered, somewhat sleeker, but essentially I am still the same place and you'll know exactly where you are when you see my logo. Change for the sake of change is not a good idea when you're dealing with established brands. Smart marketers will already know that. Good job! Posted on 13 Nov 2007 20:38 Like Reply Report
proudly SA brand guru	Pathetic - for a proudly SA company!- Really disappointed that PnP clearly hasnt recognised our local talent...But I honestly think the new logo will work because it is really not that bad a design! Posted on 14 Nov 2007 09:27 Like Reply Report
Roxy	New Pick n Pay logo- I love it! It is only when you see it against the old logo that you realise that the old one looked quite out-dated. This new one has fresh lines, sophisticated colours and looks very modern and contemporary. Well done to an innovative and leading-edge retailer! - Roxy Maqache Posted on 14 Nov 2007 09:55 Like Reply Report
Lizie (PR Student)	New logo? So scary!- The logo doesn't come across so strongly, especially if it has to compete with the old one (that is so established in the customers' minds). It's not visible at all. A great deal of work has to be done to establish the NEW LOGO in the customers' minds. But hey, we'll get used to it-don't fret! Posted on 14 Nov 2007 09:56 Like Reply Report
M	Clean sophisticated and moden- I think it is an harmonious move from where they currently are . It is not over engineered as are so many of todays CI's. It is simple and memorable. The whole brand overhaul is long over due and a fresh new face for an old trusted brand! Well done PnP and Landor. It gets my thumbs up! Posted on 14 Nov 2007 09:57 Like Reply Report
jo smit	great logo, great work, great Pick n Pay.- Well done. Posted on 14 Nov 2007 10:00 Like Reply Report
Nads	The new look logo looks exaclty like the facebook logo...- I think the designers were spending way too much time on facebook instead of designing... the logo looks exactly like the facebook logo!!!! Or is just me?? Posted on 14 Nov 2007 10:03 Like Reply Report
dan the man	Great Logo- Great Logo for a great PNP Posted on 14 Nov 2007 10:07 Like Reply Report
Shaun	Blanding not Branding- Pick‘n Pay was certainly in desperate need of an overhaul, but the new logo hasn’t helped any. It smacks of design by committee. All those little ducks pecking it to death. It’ll be interesting to see how the in-store stuff turns out. Maybe it will all come together then. I hope so, because we sure don’t have many other pleasant food shopping options open to us. Checkers anyone? Posted on 14 Nov 2007 10:31 Like Reply Report
Marissa	the local market have been robbed by aliens of an creative and relevant South African identity- Bland and uninspiring... inspired by who? The logo lacks communication. Is it an IT company, post office or bank? The old one was a lot more iconic. I don't think it reflects anything of a truly South African brand and it really feels like the local market have been robbed by aliens of an creative and relevant identity to probably the country's most famous and trusted consumer stores. It really is dissappointing this chasing after a global identity that fails to be identified as anything but a fence sitter... Completely boring and "safe"... too safe, the colours also dissappear into boredom. Cherry red was definitely more engaging and memorable with lots of life and energy. Looks more like the brand is willing to retire than step up to the plate. Posted on 14 Nov 2007 10:45 Like Reply Report
DD	New look for old place- It's not like Pick n Pay are being renamed and people won't know what they are or where they are. If anything the new logo emphasises a shift to a different, but similar look. You can't tell me that somebody who has been alive in SA for more than 10 years isn't going to know what PnP is when they see that logo. Sometimes it is necessary to modernise logos. If you can achieve that without being too radical you will be okay. Brand ID is important, so if they had gone and put in a totally new design it would probably not have worked. This is change by attrition. Posted on 15 Nov 2007 09:50 Like Reply Report
g-dawg	like the new colours and it will appeal to it's customers- I think the change is refreshing. Nothing fancy but definitley catching. Interesting choice of colours and i like the fact the name is not done in caps. It will definitely appeal to it's customers. Nice one Obviously creatives and people in advertising will have alot to say but it's not meat to appeal to them Posted on 14 Nov 2007 11:16 Like Reply Report
g-dawg	like the new colours and it will appeal to it's customers- I think the change is refreshing. Nothing fancy but definitley catching. Interesting choice of colours and i like the fact the name is not done in caps. It will definitely appeal to it's customers. Nice one Obviously creatives and people in advertising will have alot to say but it's not meat to appeal to them Posted on 14 Nov 2007 11:17 Like Reply Report
	Logo designed by South African- FYI, the logo was, in fact, designed by a South African. He just happens to work for Landor. BTW, Y&R is owned by the WPP group, which also owns Landor. Posted on 14 Nov 2007 12:03 Like Reply Report
	South African @ Landor- There are a few SA's at Landor (internationally) - despite this I still think the ID has missed many a great opportunity to be a true SA brand. Sorry Johan but I think you may have spent to much time at Tesco's. Posted on 27 Nov 2007 11:38 Like Reply Report
Dick	Looks like Dick n Day- Looks like Dick n Day Posted on 14 Nov 2007 12:28 Like Reply Report
	haha- IT DOES! HAHAHAHAHA Actualy this is very sad! Posted on 14 Nov 2007 12:47 Like Reply Report
nomisa	You're SO right!- Well said!POOR design! Posted on 23 Nov 2007 20:56 Like Reply Report
picky	Blue and Pink?- The logo design is quite nice and contemporary but I don't like the choice of colours. Blue and pink. Reminds me of a maternity ward in a hospital. Possibly why some people think that the logo reminds them of pharmaceutical products. Colours associated with fresh wholesome foods might have been more appealing. Posted on 14 Nov 2007 13:05 Like Reply Report
Hugo	PicknNono- All that experience, money, resources and time waisted. Very dissapointing. Have seen smaller companies with smaller budgets doing a far better job! Whats up with the facebook feel of the logo and colors are all wrong... Posted on 14 Nov 2007 13:29 Like Reply Report
	Humpty dumpty had a great fall!- The typeface is very blockish (which results in the characters becoming isolated in their form requiring reduced kerning) and therefore there is no unity between the characters. Since the weight of the reversed out "Ps" and the rest of the characters are much the same it loses the interest the original logo had. I am not inspired by this attempt as is said in the POL and the font reminds me the late 90's which now feels a little childish (this is all subjective). I think they should have rather given the logo a fresher more dynamic feel by using a slightly italisised typeface. Yes, Pick 'n Pay is family, relaible and price consious but I think Pick 'n Pay also wants to be the modern family, fast and convenient. Posted on 14 Nov 2007 14:09 Like Reply Report
wiseowl	They should have changed the name too- Ok, ok - I know it's all about the new logo (which really isn't that bad, in my opinion). But does anyone else out there agree that "Pick n Pay" is rather a demanding, preremptory, marginally vulgar and altogether rather obscure name for a retail chain presumably intent upon enticing potential customers to do business? Posted on 14 Nov 2007 14:11 Like Reply Report
BadMoodBoy	I agree. This company will never be successful with a name like that.- Yes a new company with this name will never work???????? Posted on 14 Nov 2007 17:11 Like Reply Report
	Dude WHERE HAVE YOU BEEN?- Where have you been the past 40 years? Posted on 15 Nov 2007 12:58 Like Reply Report
	Good one- People are resistant to change. There is a lot of resistance to changing city/town and street names. If the name had been changed you'd probably be even more upset! You're just being controversial becuase you get a kick out of it. Posted on 20 Nov 2007 09:09 Like Reply Report
"magenta vs. cherry"	I get the feeling- I get the feeling that all the positive comments are coming from one corner. Sorry to say, but popping in a few good comments is not going to make a lame design look better. Let us all remember that we are in the business of marketing. For the lay man in the street it's going to be insignificant. They will still go where the bread is cheapest...no wait...shall I say "less fixed". At this point in time it's a "magenta vs. cherry" delusion for us. In the real world, when people are counting their hard earned money... blue, green, yellow. Who cares? PS: Pac man looking for parking comment - you win! Posted on 14 Nov 2007 14:55 Like Reply Report
mdala	PicknPay Logo- Its a westernised look and feel, Posted on 14 Nov 2007 15:11 Like Reply Report
BadMoodBoy	It does'nt matter if your first glance at the logo leaves you dissapointed.- The logo means much more than simple letters and colour. It signifies change - and I can't wait to see what this logo represents. Anyone underestimating PnP should be careful. Give it a chance and see what the logo represents. In a years time you will not even remember the old logo. Relax, be patient and wait and see. By the way - I'm sure the designers did more than put letters and colours together. Was it really designed in the U.K? Posted on 14 Nov 2007 17:08 Like Reply Report
Bernie	PnP's new logo is fantastic (fullstop)- The design and strategy symbolizes everything a new, forward-thinking company is all about. It is not design for designs’ sake, but a cleverly-crafted business-tool that will serve to take the retailer wherever it wants to go. However, what is not so cool is the drivel that’s been pouring out of the butts of the halfwits in this column. Sies man. It’s hard to accept that you represent the SA marketing communications industry. No wonder P n P and their agency took the job elsewhere. Posted on 15 Nov 2007 10:13 Like Reply Report
	just another inside comment- not convincing. Posted on 15 Nov 2007 12:15 Like Reply Report
whizz kid	PnP succeed with or without a good logo.- As Maverick has indicated, they are traders by nature and have perfected their "banking" model - u pay cash, they pay 120 days. A new logo is a gross extravagance. What is desperately needed is a new agency with fresh thinking and a SEASONED Marketing Director with INSIGHT and a proven track record, sadly absent since Peter Dove. And how can you be marketing driven if the CEO himself questions investment in advertising & sponsorship? The logo is quite co-incidental. It's all about the brand values you establish in the brand via a potent, creative and strategically sound ad campaign and its efectiveness on the ground. Simon Sussman must be loving this debacle... Posted on 15 Nov 2007 10:30 Like Reply Report
Old ad bullet	Change always causes consternation- There seems to be a fair bit of comment, good and bad. That is good. We all resist change and it seems from the comments, more people dislike the logo than like it. In a few months time it will be a part of the landscape and all this will be forgotten. I am not sure why Pick 'n Pay has moved from the sixties and only gone as far as the eighties. We are all about to enter into 2008, the logo should have came up to date, but hey thats why Lndor gets paid squillions of pounds to do this stuff. Isn't it? I am ambivalent about ithe logo. It doesn't offend, but it doesn't make me go 'wow'. But then should an august retail logo do that? I don't think so. Posted on 15 Nov 2007 11:58 Like Reply Report
crazeeeek	Logo belongs in Toy story- Really now, did Pick n Pay management have to spend so much on an overseas agency to come up with something that a local kindergarden could have put the toddlers on activity of the day? It really does not carry that authentic, classic brand image that i have come to identitify and love Pick n Pay for. Posted on 15 Nov 2007 12:40 Like Reply Report
	Facebook? Hmmm ok- The pnp typeface and facebooks are totally different. Damn that boosts my faith in the fact that most ppl are idiots. Posted on 15 Nov 2007 12:53 Like Reply Report
mkgs	simple- it has classical appeal which only pick n' pay deserves Posted on 15 Nov 2007 13:31 Like Reply Report
	Liked the old black and red- Nothing wishy washy about it. I can't remember the new colours, not strong enough to make an impression. Posted on 15 Nov 2007 14:02 Like Reply Report
statistician	At 65.85% possible dislike, I'd go back to the old faithful...- Reminds me of the Coca-Cola blunder when some genius in management decided to tamper with the magic formula. A BALLS-UP of note and millions down the drain! I recall that the CEO was fired on the spot - start clearing your desk Nicky babe.... Posted on 15 Nov 2007 14:23 Like Reply Report
prankster	It's gotta be a premature April Fool prank?- Who would otherwise dare to fiddle with a 40yr old icon. Falling share prices have been known to cause panic, even within the strongest laagers, driving senseless, costly action. Makes you think, doesn't it. Posted on 15 Nov 2007 14:30 Like Reply Report
caddy	The old man must have been playing golf at Clovelly...- ...when this decision was taken. Perhaps this was why Sean bailed so unexpectedly?? Posted on 15 Nov 2007 14:38 Like Reply Report
	And copy editors all over the nation rejoiced- Copy editors all over the nation rejoiced at dropping of the apostrophe on the logo... Posted on 15 Nov 2007 17:15 Like Reply Report
Simone Puterman: managing editor	I have been!- I commented here and/or on the Biz blog Posted on 16 Nov 2007 09:43 Like Reply Report
sep	close but not quite- i like the font and design, just colour scheme sucks. perhaps lighter blue and lime green. more modern lookin. or black and lime green. thats enviro looking i see myself carrying bags with black and green. and lose the squares. there are better shapes and forms out there that u can surround the p's with Posted on 15 Nov 2007 20:51 Like Reply Report
	job well done- Lets just say I don't work for PNP exactly but they are a client of a company I work for. I was privileged enough to see the presentation for the staff. All I can say is that this was no quick job - 18 months of intensive research went into the revamp of an brand we know and trust. And the brand is the tip of the ice berg. Pick n Pay has listened to the public primarily and are bringing out the most dynamic and explosive range. But let me not convince you: from the 18th Nov we're all in for amazing surprises Posted on 16 Nov 2007 16:23 Like Reply Report
Louis	Komplimente aan die ontwerper!!!- Pragtige nuwe winkels met nuwe logo, puik manne! Ignoreer die kermgatte, hulle koop nie eers by julle nie. Hoekom ontwerp julle nie vir ons n Pick n Pay logo en pos dit hier sodat ons kan lag vir julle sogenaamde "experts" Posted on 18 Nov 2007 23:03 Like Reply Report
maverick	Sure pleased u aren't running the country Louis!- But then again, your wife probably works for PnP so u've gotta say "Well done". Posted on 19 Nov 2007 12:31 Like Reply Report
	Actually, now that I've seen it instore, it is not too bad, actually pretty nice- Cleaner, more modern, more honest. Still don't like the dirty red and dirty blue, but I guess that is something that can be tweaked at a future date. Posted on 19 Nov 2007 09:40 Like Reply Report
No emotional connection	no emotion- Whilst we all understand that a logo never lives in isolation in proper branding terms, the logo is still terribly disappointing. Probably the main reason is that, while I understand the reasoning for an evolution, there's no concept... it all just feels terribly bland, borning, childish and quite frankly expected. Feels like this logo would be the first round of scamps! No reason to want to shop there... and as for wanting to take Woolies head-on... erm, I don't think so! To make matters worse, there was all this talk of the logo being done internationally - how sad! So disappointed! Posted on 19 Nov 2007 10:00 Like Reply Report
Lukemart	Inspired by us..?- 'Inspired by You' - like - "We'll give it to you" - right! More drivel from the supermarket giant... A funny thing is that our brand agency have used this exact pay-off line on a 'soon-to-be' local shopping mall logo a few months back so it will be interesting to see what is going to happen regarding copyrights... At least we now have an excellent reference for when we slap a huge bill on a client for a logo (and this we don't do) and they want us to justify our cost. That new PnP logo must have taken not more than 30 minutes to design... Now who is going to be first to submit this new one to brandsoftheworld.com...? Posted on 19 Nov 2007 11:34 Like Reply Report
Durban	should have been locally designed- I quite like the new look of the packaging. As for the logo, it looks clean and friendly. I like the way the PnP logo has been revamped without totally loosing the old look. Customers can still see the resemblance of the old logo in the new therefore can still affiliate to the "new" PnP. The sans serif font has given PnP a contemporary fresh look. Not sure what the story behind all the squares in the print ads is tho. Probably something to do with the squares on the 'P' looking forward to seeing the new look roll out in the stores. Posted on 19 Nov 2007 11:48 Like Reply Report
pinky	im moving to checkers- shocking logo im moving to checkers! Posted on 19 Nov 2007 12:24 Like Reply Report
K	Bernie is a Genius- In a comment made by Bernie, He believes that those who dislike the new Pick 'n Pay Logo are Halfwits. Have you heard of the right to an opinion? Look some people are going to like it and some aren't it is a reality that everyone just has to accept. I just think that it is rather disrespectful of anyone to insult people and resort to name calling purely because there is a difference of opinion. I still don't like the new look, I am not saying that it is hideous just I think more could have been done. I must ad that I suppose that we can all sit back and crit the final design but we were not the ones with the brief or the ones communicating with the clients so we do not know what actually went on in designing the new look. It is a fact that a brand icon has expired and I mourn its loss. Posted on 19 Nov 2007 12:43 Like Reply Report
aron	looks crap- pick n pay has moved backwards with that logo Posted on 19 Nov 2007 12:50 Like Reply Report
	What about the apostrophe?- Van wanneer af kan 'n mens net afkappingstekens uitlaat? Dit is mos taalkundig verkeerd. Of het Pick 'n Pay se naam ook nou verander? Posted on 19 Nov 2007 13:10 Like Reply Report
SAD	The only thing that feels real are the colours- A picture speaks a thousand words and the new PnP 'picture' (colours aside - i really like them) does not speak a language that feels people orientated - curves as opposed to boxy type face, also the box as a visual communication device has not been interpreted and presented in a powerful and emotionally appealing way for me. The typeface is spread out - big gaps in between the letters - which does not communicate care and attention for me the shopper. It says to me I'm the boss, I'm big, I'll approach you when I need to and I'll decide what's good for you so 'inspired by you' feels insipid at best. Very very disappointing. And Landor, whose work I have always admired, have come crashing off a high pedestal Posted on 19 Nov 2007 13:31 Like Reply Report
PhibaOptik	they forget there's such a thing as the client's bottom line- I think the new look is FRESH by Pick n Pay standards. I also like the fact that they've moved away from more aparheid era design aesthetics into contemporary typography and layout. The old font is a serif and illegible at first glance. The new one just throws the words in your face (and subsequently your mind). Most of the previous comments were obviously by either ad industry veterans who are so strung out on award winning.. nice on the eye design that they forget there's such a thing as the client's bottom line.. or AAA/Vega/CityVarsity students who haven't made the transition from the textbook into real world branding and creative work yet.. Posted on 19 Nov 2007 15:48 Like Reply Report
Shirley	Utter disappointment- Nah come on PnP... I cant believe they went offshore with this. And the new logo really isnt anything special. Posted on 19 Nov 2007 16:11 Like Reply Report
Publius	Cheap and Nasty- That said, maybe they'll pass the money they saved by not forking out for a decent CI on as savings to their customers? Or maybe not. Posted on 19 Nov 2007 18:20 Like Reply Report
sefourie	Horrible- As a consumer (and not an advertising expert) I have to say that it is tacky and horrible. It reminds me of some piddly-widdly R5 store ... Posted on 20 Nov 2007 07:14 Like Reply Report
Kamichi's friend	Such a pity- On a personal level, I have always seen Pick & Pay as the affordable substitute for Woolworths. There was a sense of comfort and timelessness about the brand. Let's face it, it is not just what we buy, it is where we buy it. The brand has been reduced to tacky, uninspired, and cheap. It's just there! If P&P can do anything to salvage the situation, they should do it now before they lose out to the above named competitor. Posted on 20 Nov 2007 08:19 Like Reply Report
kaka	Inspired by eShopping- The logo is modern and has a suggestion of the "digital". It suggests that there is more to the brand than just the physical stores. While the website (http://www.picknpay.co.za) is not yet updated to incorporate the new look, it will probably happen soon. Colours are modern and the whole logo is more aesthetically pleasing than its predesessor which, in this day and age, looks old and hard, definitely not the logo of a family store. Specifically Woolworths has updated its logo many times and it wasn't that big a deal. Probably because it changes a little bit at a time. Why don't we compare the start-up logo with the current one? We all might be very surprised... Posted on 20 Nov 2007 08:51 Like Reply Report
Sam	They shouldn't have bothered- The new logo is flat, uninspiring, dull and looks dated already. They shouldn't have bothered spending all that money on it. Posted on 20 Nov 2007 09:09 Like Reply Report
	So Boring- You would think they could come up with something a little more 21 Century! Barbara Posted on 20 Nov 2007 09:11 Like Reply Report
snowflake	Cold and uninviting.- Much like their chiller cabinets! Posted on 20 Nov 2007 09:15 Like Reply Report
Nicky	Interesting- Seems to me that a lot of the people bashing the new slogan are South African designers who are offended that Pick n Pay chose an international company to do their rebranding. For a company the size of Pick n Pay I think it was appropriate for them to enlist the expertise of Landor (one of the top branding companies in the world). Might the problem be that there was not the level of expertise needed in South Africa, and if there is then maybe not a company big enough to cope with such a huge restructuring? I suppose my bottom line is: South Africans generally hate change. We seem to be a very nostalgic group of people. However Pick n Pay seems to be looking to the future, and i congratulate them for that. The logo will take time to get used to. So take a little time and lets not all freak out. I really don't think it will have that big of an effect on your life if you don't like it. Posted on 20 Nov 2007 09:42 Like Reply Report
	no expertise?- most major agencies have local branches, so i think you should maybe reconsider your comment. the talent here is way up there with the best of them. pick n pay's reasons for choosing an international company, i feel, are probably more complex than you or i know. Posted on 21 Nov 2007 14:26 Like Reply Report
troy	new Pick n Pay logo?- old school Posted on 20 Nov 2007 09:47 Like Reply Report
	Tagline WAS chosen by customers- According to allafrica.com the tagline was chosen by customers. You might not have been one asked. Maybe you are more irritated that you were left out? Posted on 20 Nov 2007 09:53 Like Reply Report
Surj	New P n P Logo- More assy than classy Posted on 20 Nov 2007 10:36 Like Reply Report
Surj	100% Assy 'n 0% Classy- Its a no go. Posted on 20 Nov 2007 11:18 Like Reply Report
	"inspired by you" pick n pay - shame on you- This is a direct plagiarism off Westwood Mall in Westville who coined the payoff line months ago as an offshoot of the Westwood Mall payoff line "inspired living" Posted on 20 Nov 2007 13:43 Like Reply Report
B	WTF? Who do PnP think they are going to a british company then using the line 'inspired by you'?- Inspired by who exactly? British banks? Looks like the 'abbey national' disaster a while ago, must be the same designer trying to put that putrid pink (cherry red my ass) colour into everything he does and even the font is similar.... awful, such an opportunity lost and it cost a small fortune to create this mess. Posted on 21 Nov 2007 11:46 Like Reply Report
	look of brand too different- Pick n Pay should, in my opinion, have gone with the route that coca-cola has taken. That is to update and refresh the logo, not change it quite as drastically. Such a drastic change in look could work against a brand as well known and old as this one. An example, although extreme in nature, of this can be found in the rebranding of lion lager. Posted on 21 Nov 2007 14:18 Like Reply Report
Danny	Tragedy- The logo looks as if it were a college project. Such a pity for such a strong brand, and such a drastic change as well, why not rather make minor tweaks over the years and tread slowly. This is a disaster, the old logo was so much stronger! Posted on 21 Nov 2007 18:14 Like Reply Report
Eish!!	Hayi no PicknPay!- As a consumer and a media worker, I'd like to say: Hayi no, PnP! Terrible logo, yet to see how it looks in store. Probably won't affect where i take my business, but really horrible way of 'revamping' a classis SA brand. And let me not get started on them taking the CI work overseas... Posted on 22 Nov 2007 11:51 Like Reply Report
T Girl	Boring- I'll go to Woolies Posted on 23 Nov 2007 08:15 Like Reply Report
Raymond	inspired by Who?- Not original line. Logo is 80s at best. give 100mil to charity. What happened to Doing good is good business? Posted on 23 Nov 2007 10:18 Like Reply Report
Dee	Pick and Plain- Not very innovative,No Wow factor! Posted on 23 Nov 2007 10:56 Like Reply Report
	Proudly SA???- Why go all the way to London to get this redesigned? If they are going to snub the local design industry, i say we boycott them as well! As for the new look, it's neither good nor bad. Posted on 24 Nov 2007 16:37 Like Reply Report
Exackfan	Landor Website?- Does anyone have a URL for Landor's site? Get Landor Publishing, but can't see any of the other design work Landor has done Posted on 14 Dec 2007 17:15 Like Reply Report
i liked the blue stipes	inspired by you....- I feel a bit insulted:) Posted on 30 Nov 2007 15:57 Like Reply Report
ExPicknPayer	This is so bad!- I used to think of Pick n Pay as a true South African brand. The new logo is so bad - Did Landor think Pick n Pay was a corner cafe here in SA? What the hell is going on? South African design is really good, but this decision by Pick n Pay disappoints me as a designer so badly - that I am going to shop at Checkers now. Their new look is at least more contemporary and fresh. You PICKed and PAYed Landor UK, bad choice! Posted on 3 Dec 2007 14:29 Like Reply Report
Vash	U PICKed, U PAYed....good 1- Well there's a topic for discussion. Why is it that PnP has a supposed prestige to it and only when in bad repute will you consider shopping at Checkers Hyper nogal. Both house basically the same products. Even the house brands can't be disputed. So what is it...convenience, prestige, image (walking out of a mall with a PnP bag as opposed to a Checkers bag)? It's a joke I tell you but interesting to gauge shopper behaviour and preference. Posted on 4 Dec 2007 15:55 Like Reply Report
Mellomum no more mello	Nevermind the logo change - they've forgotten us online buyers... PR nightmare!!- Change the logo. Change the website for online buyers. But do they let us know? No! Do they make it easier? No! It is SLOW, some items no longer available ja-da ja-da ja-da. And do they want to give us some plastic bags with the NEW logo? Nah! Nowhere to tick it online! Lost my order, then it didnt pitch, then it was late, umpteenth phonecalls - any apologies? No! Do they really care? Nah I dont think so. Maybe a R10 voucher off the delivery to say "we are sorry"? Nah! Do they care? Nah. Do I care. Nah! Posted on 18 Dec 2007 09:16 Like Reply Report
Mellomum definitely not mello!	As for the comment Woollies is streets ahead.... of what?- As a regular online Woollies shoppper I had reason to recently complain when twice (in two weeks) their customer service stunk to high heaven. A telphonic complaint and a response to their "why did you cancel your order" brought ZERO, ZERO, ZERO response till this day. Streets ahead of what I ask? Not interested in small customers eh? Well we SERIOUSLY no longer buy at Woollies - hate shoddy service delivery! Shoddy, shoddy, shoddy. Posted on 18 Dec 2007 09:22 Like Reply Report
Zascha	Pay to pick- Why spend money on changing to this logo i wonder-waste not...USELEE Posted on 20 Dec 2007 16:04 Like Reply Report
Jughead	I was wrong it's great- At first I was afraid, I was petrified ... okay I thought it was hideous at first, but in the context of the whole campaign that we're now seeing rolled out it's looking good And Woolies might be great ito products but P&P is a helluva lot friendlier on many fronts Posted on 20 Dec 2007 17:00 Like Reply Report
yuck	no-no- hu-uh, not going to pick'npay anymore. Can't associate with the logo, it sucks. Posted on 3 Jan 2008 11:12 Like Reply Report
SA Designer	Inspired By You ....- If Pampers is 'inspired by babies' ...what exactly are PnP trying to tell us? Shoddy design, pathetic to have it designed overseas ...and even worse ...IT WAS APPROVED WITH THAT SILLY catch phrase... PAMPERS came up with it, the oldest supermarket franchise in SA stole and modified it! Terrible Mr Ackerman! Terrible! Posted on 15 Feb 2008 17:40 Like Reply Report

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In the news

What do you think of the new Pick n Pay logo?

Black and pure red is cool, and memorable...-

branding student think its a poor attempt-

I think its good-

Landors best?-

"Reminder of the past . . ."-

Simple does not = inspiring-

I agree entirely-

Pick 'n Pay Logo-

Pick 'n Pay logo-

What did this cost?-

astonomical-

Lamentable-

WHAT DOES THIS COST THE CONSUMER?-

WHAT DOES THIS COST THE CONSUMER?-

Looks like an in-house design job!-

I agree!-

The meaning behind the LOGO-

Looks very old school and dull-

You can never do enough market research-

Pretty good, but not great-

great comment-

Agreed, well said Megan-

Agreed - packets are poor-

TV is a bit of a shocker though-

"Inspied by You"-

Really bad, I was expecting something wow.-

True-

The lamentable death of the apostrophe-

But it's good for sub-editors, proofreaders and typesetters-

So-So-

completely disappointing!-

Disappointing-

I agree-

"Elegant dark blue" and "warmer cherry red"? Looks like a British bank logo.-

Looks Cool-

so sad-

lack of creativity-

Watch out Woolies!-

Never Fear Pick'nPay is here ??!!-

It's all about who-

Supporting Local???-

Out of date already-

Shameless Timeless-

was this done in the UK?-

Yup... Landor in London did it-

Disappointing.-

Pick n Pay-

pick n pay logo-

Are you Joking! Loud75-

Inspired by whom?-

Looks like a cheap bank underwritten by a post office.-

well spotted you're right, post office meets cheap bank-

Where's Wally...?-

Jesus, it's hideous! What are they thinking???-

Not hideous as your language youngman! What are you thinking?-

Now that deserves a debate!-

Well said-

Zealot alert-

yuk!-

looks child like-

LOGO-

And this is a media site?-

Incredibly bland-

anyone out there?-

I agree-

Choosing UK over SA-

Original logo is WAY stronger!-

parking pac man-

Get the basics right, PnP-

Fine-

Go Banking wishes P'nP all the best for the launch of their new idnetity-

Thanks....-