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What should be done with electrified billboards during this power crisis?

21 Jan 2008 11:2230 commentsBizLike
RESULTS
 Switch them off during the day
26.51% (219) votes
 Switch them off during the night
6.3% (52) votes
 Switch them off completely
53.03% (438) votes
 Let them be
6.3% (52) votes
 Suggest a solution
7.87% (65) votes
Total votes 826
What should be done with electrified billboards and other forms of OOH advertising during this power crisis?

As Jarred Cinman points out on his blog on Thought Leader:
2. Turn it off: Eskom is fond of asking households to save electricity. Put in low-wattage bulbs. Switch off geysers. And I agree, we should all do our bit. However, driving around the dark streets of Jo'burg last night, I felt a quiet rage growing. I wasn't sure why until I realised that despite the desperate need for electricity to cook and see in our homes, the great blue Telkom glow on the Hillbrow tower stood undiminished. In fact, the glowing insincerity that is billboard and other outdoor advertising continued to invade my space undiminished."
 
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Adrian
Solar/ Wind Powered Billboards-
In CPT on the N1, we have a solar and wind powered billboard. This not only povides the billboard with light during the night it also provides electricty for some of the housing around it. Posted on 21 Jan 2008 11:29
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Adrian
Continued-
The new solar- and wind-powered Nedbank billboard on the N2 near the cooling towers, which provides power to the Cape Mission School just behind it. It powers two big security flood lights for their yard, their hot water cylinder and a plug point in the school’s kitchen.

The billboard is based on the solar-powered billboard erected in Jo’burg that won a Grand Prix Award at the Cannes festival earlier this year. Posted on 21 Jan 2008 11:34
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Jimbo
Power Projects- KZN-
Hi Adrian, we are based in KZN and have a client who would like us to install a "Green" supply to their billboards holdings.(similar to the CT solution mentioned on biz community) Are you able to assist us with supply/advise?

best regards,

James Arnott
james@powerprojects.co.za
Managing Member
083 6258078
www.thepowershoponline.com Posted on 18 Jul 2008 11:25
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Traffic lights should also all be solar powered-
There are already some in Cape Town... let's get them all on major traffic intersections, then we wouldn't have the dangerous problem of no traffic lights when the power goes out.

We live on a continent with abundant sun, we should be using this natural resource more.

Surely the long term savings would far outweigh the negative cost impact in the beginning?

I'd also have a warm fuzzy feeling to any brand that publicised its services in this way, using a billboard with solar power to power schools, poorer communities, shopping centres, other businesses etc, than one that uses up electricity and gives nothing back to the community. Posted on 21 Jan 2008 12:10
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Jo-Anne
Cost saving for illuminated billboards-
Switch off from midnight to dawn ...... or put in solar panels
Jo-Anne Posted on 21 Jan 2008 13:07
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calmdowndude
Billboard rage-
I dont see what right Prime media etc have AT ALL to invade my residential living space with the huge ugly billboards. Johannesburg suburbs are beautifull forested areas in the most part, and the uglyness contributed by ANY billboard should be outright banned, as in most halfway decent cities its not allowed. These cancerous billbourds are not nessesary and I personally boycott any product advertized on them. I didnt vote for this scarring of my city.(erm or for power cuts) Posted on 21 Jan 2008 14:02
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Caroline Mouton
Encourage the advertising companies show some responsibility-
How about we give credit to companies that volunteer to switch the boards off as a sign of their willingness to support the local economy or at least show solidarity to affected areas?
Leaving the boards on when everyone in the area is going through an outage is a negative reflection on their public image - hardly the effect that they are paying for! Posted on 21 Jan 2008 14:47
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YA YA
Dont be ridiculous-
Chill out "calmdowndude", i'm sure you use more elec in a day than a billboard lit up for a few hours, and as for not buying into the brands that advertise, i would love to see what make of car you drive or computer your using!!!

Start with yourself...cause billboards are here to stay... Posted on 21 Jan 2008 16:03
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B
Where there are alternatives they should be used-
Where there are alternatives they should be used, especially by big corporates who can afford to make another plan. SME's and the poor are being affected the most, why should companies be able to BUY more than their fair share of electricity? Posted on 21 Jan 2008 17:22
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shortypam
electric billboards.-
Why dont we simply place solar panels into them and they work during the day while a back-up battery charges from the solar panles to work during the evening??? Posted on 22 Jan 2008 08:19
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Witness Mafongoya
Switch off-
The only way is to switch them off since the owners of these billboards do not know Eskom's load- shedding times. It is actually safe to switch them off because when the electricity comes back, anything can happen, maybe in the form of an explosion! Posted on 22 Jan 2008 08:49
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iq'raam-greenroom
Solar Panels should work-
Why not use solar panels, at the cost of erecting these media types what's a few extra thousands to incorperate solar panels Posted on 22 Jan 2008 08:49
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Andy Ray
P V-
Photo Voltaic Cells (Solar Power) should work to power up the batteries for billboards.

Clients who want that option - to be lit up at night - can then finance the outlay for this Posted on 22 Jan 2008 11:17
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Billboard friend
Keep them on as a billboard uses the same elec as a kettle and less than your geyser!-
Remember one thing, if the area does not have elec then the billboard does not have elec. If you switch your geyser off you have to switch it on again at some time and then it will use more elec than a billboard to heat the water again. Posted on 22 Jan 2008 12:02
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Reply-
Yes, but my kettle does not stay on 24/7. And at this stage of the game every drop helps. If we all have the attitude of "oh it’s ONLY another kettle/globe etc) then we will get NOWHERE with saving electricity. Even one million rand start with one cent...
I say, cut ALL the unnecessary electricity suckers. This is about survival, not luxury any more. Posted on 22 Jan 2008 16:00
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No billboard is on 24/7. Maybe you should not be serving the net using elec-
No billboard is on 24/7. Maybe you should not be serving the net using elec Posted on 23 Jan 2008 11:44
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Don’t comment on things when you are not sure about your facts.-
I agree, I work for an outdoor advertising/billboard company and we use day night switches to control the board’s on and off time, we never had problems using these and the lights are not on for more then 11 hours per day, to add that what we pay per month for the electricity on a billboard is far less then what you pay for your homes appliances, believe me on this one.

Don’t comment on things when you are not sure about your facts. Posted on 15 Apr 2008 10:20
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Simone Puterman: editor-at-large
Some billboards have time and temperature-
Some billboards have the time and temperature on their columns, which I do find interesting to see as I drive past. But is this information a necessity? Posted on 23 Jan 2008 14:05
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Unnecessary billboards-
No its not a necessity. If somebody wants the time, get a watch! And if sombody wants the temperature watch the news for the weather! Instead of wasting electricity by using billboards to display information to which there is a more logical and easier alternative, why not save electricity and use it for more important things such as our homes. Posted on 28 Jan 2008 09:15
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Crystal
TV's in banks-
Why does every single bank need a TV in it, the sound is off, and we really do not need to watch TV because we are in a queue. Every branch of every bank has a TV going, do you realise how much power that is across the country? Switch them off. Posted on 24 Jan 2008 09:10
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R1
saving power-
why bother with billboards when u have the empty SAR's building in Alberton with lites on 24/7 and a suburb out side Swartkops Pta with no houses as yet only street lites, on at 11H00 during the day go figure.
Ever heard of the five P's ask around. Eskom sure has not
The power's which be could not plan a pissup in a brewery Posted on 24 Jan 2008 19:03
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Carl
Tri-signs and roll overs - on the brighter side-
Hope like hell that your image is facing when the power goes off so you can get the exposure benefit. Posted on 25 Jan 2008 09:29
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Damaria Senne
Solar-
Use solar energy to power them. Posted on 25 Jan 2008 12:03
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Owen Ingarfield.
Hamsters-
They're cute and they like to run. Done. Posted on 28 Jan 2008 10:49
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Table Mountain-
Do they still have those lights on at night lighting up the mountain? Hope not. Apparently the parliment buildings in Pretoria and Cape Town are still also brightly lit up every night while the popolation has to suffer with candles. Posted on 29 Jan 2008 11:15
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ML
Useless, wastefull scourge-
Serve no purpose - visual pollution. Posted on 29 Jan 2008 17:20
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Billboards-
I agree with the solar powered approach and backup batteries for night time. This gives power back to households. Posted on 8 Feb 2008 13:25
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Markus Arelius
Solar Powered Billboards-
Nedbank have already started using Solar AND Wind Powered Billboards!! in fact they were the first.

The Billboards are also strategically placed in underdeveloped areas and are not only completely self-sustainable (electrically) - but they also provide power to the School & Youth Centre around them.

We need more companies to invest in better CSI's (Corporate Social Investment) like Nedbank have... if we are to stand a chance at overcoming the electrical crisis we have been plunged into. Posted on 12 Feb 2008 13:02
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iwon'tfrikkincalmdown
calmdowndude is right!-
Billboards are a disgusting invasion of space and totally contrary to the constitutional right to freedom of expression (which includes the right NOT to have the idea sof others forced on you)- no civilised city allows them to run rampant the way they do injhb suburbs. New York style billboards are groovy, but those in jhb reflect our bankrupt culture just like the fabulous architecture that dumps on a once beautiful and dignified city TURN THEM OFF! Posted on 18 Feb 2008 22:39
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kombisa sidloyi
costs of billboards-
does anyone know how much it would cost to erect a billboard(supalite) Posted on 30 Jul 2009 17:31
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