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Ornico ad of the week
 

Momentum


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How many more times can we see this story?  by  Thesiger

We're over it, and unmoved. She's great, you're not.
Move on.29 Jun 2009 10:43

So cliched it's nauseating...

Boring, dry and dull.

Using icons (disabled to hopefully stir more emotion) to promote products that are completely shoehorned into the situation is so beyond where the consumers minds are at. Financial institutions attempting to pull at the heart strings and engage on an emotional level will not work! One thing the recession has taught us: Financial institutions are greedy. Putting a one-legged swimmer in an advert to trick us into feeling inspired is beyond desperate. Try another angle. Please.29 Jun 2009 15:52

Listen to the words you cretins...

whilst the 2 comments may have some merit, it is clear that the authors are simply glossing over the overall message of the commercial. Yes, the commercial uses a disabled swimmer, but the relevance is to be found within the overall words spoken within the commercial. The sentiment is about seconds lost (listen carefully now) and the implications thereof ... something that is extremely relevant from a financial institution, and especially at a time like now when people should be saving for retirement and the like.
So instead of simply muttering that you've seen this before, the story is so tired, yada yada yada (yawn), turn the volume up the next time you see it, concentrate on what's being said and then make a comment, and make sure it's relevant.7 Jul 2009 12:47

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