Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

PTA Bank approves loan for fiber optic network

PTA Bank has approved a loan of US$11.5million to Burundi Backbone Systems Company S.M. (BBS) with a guarantee of US$1,767,058 for the construction of a national fiber optic network in the country. The financing was approved by the board members of PTA Bank during a board meeting of the bank in Nairobi early in April 2013. 13 May 2013 12:22

Alliance Media

Alliance Media awarded Superbrand status

[Issued by Alliance Media] Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014. 15 May 2013 12:24

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

Orange African Social Venture Prize returns in 2013

Following on from the success of the first two programmes run in 2011 and 2012, Orange, the telecommunications corporation, has launched the third Orange African Social Venture Prize. The project promotes social innovations in support of developments that use Information and Communication Technologies (ICTs). 14 May 2013 21:05

2013 at a glance: Five crucial consumer trends business leaders should know

[*David Mattin and Saint-Francis Tohlang] LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change. 8 Jan 2013 07:55

CG Consulting

Top five tips on doing business in Africa

[Issued by CG Consulting] As one of the few remaining untapped markets in the world, Africa has come onto the radar of many international companies looking for additional revenues and a competitive advantage. However, the process of doing business in Africa is different to anywhere else in the world, and can prove difficult for the uninitiated. 10 Apr 2013 11:35

[2011 trends] 11 ICT trends for emerging Africa

[Sylvain Béletre & Russell Southwood] The ICT sector is one of the fastest growing on the African continent. Fueled by heavy investments, telecommunication infrastructures have improved drastically. Over the past five years, Africans have embraced ICT innovations fast especially in the mobile telecommunications and in the IT segments. 14 Jan 2011 08:13

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

Big Brother Africa 2 housemates unveiled

[Emeka Enyadike] The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos. 8 Aug 2007 09:28

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. 31 Jan 2013 12:33

10 tips on how to do email marketing right

[Wikus Engelbrecht] Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment. 18 Jun 2012 12:44

Zahara to perform at Africa Day celebrations in Zambia

In line with their philosophy of innovation and creativity, the Straight Up Company has lined up a treat for Zambian music lovers to hear Afro-soul singer, songwriter and poet, Zahara. This South African artist will perform a concert on Friday, 24 May 2013 at the New Government Complex in Lusaka, Zambia. Contemporary local artists, Pompi and Scarlet will perform as opening acts for the songstress. 3 Apr 2013 13:28