We recently launched of a new premium whisky in the Tanzanian market. Most whiskies are marketed along the same few lines. One example would be, process; "Buy our whisky, it is triple distilled". Many use heritage; "Buy our whisky, it comes from a loch in Scotland where we've been making whisky for 500 years". Another way to go is endorsement; "Drink our whisky, Sean Connery does".
By Cobus van Zyl 28 Oct 2014 14:06