#BIGLoveBIGData for Synergize and Saatchi & Saatchi South Africa
Issued by Synergize Online 4 Dec 2013 10:02
Do your customers and staff struggle to find the 'funny bone' in your biz? Is humour a taboo in your business culture? Determined to gain some insights from the proverbial horse's mouth, I interviewed local comedian Tracy Klass on this topic.
By Catherine Milward-Bridges 20 Nov 2013 09:20
The Loeries has received an apology from MetropolitanRepublic, in which statements made during a recent radio interview have been recanted.
28 Oct 2013 07:41
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
You and your team, along with your client, conceptualise a campaign. It is, quite frankly, beautiful (if you do say so yourself, it captures the brand identity perfectly. Your broad goals are agreed upon: drive sales, up brand awareness, increase customer-brand interaction. The campaign rolls out, the take up is great, bubbly for you and your team.
By Natasha McClymont 31 Jul 2013 12:00
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
First of all, mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. Now that we have staved off global obliteration and picked up a coastal tan (and a few kilos in the process), it's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom.
By Mike Silver 29 Jan 2013 11:18
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
By Gisele Wertheim Aymes 25 Jan 2013 12:59
Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium.
By Matona Sakupwanya 21 Jan 2013 11:40
2012 was a challenging year for most businesses. Not just from a financial perspective, but from an employee engagement perspective. It makes sense that the two are linked - it is more difficult to create and sustain solid engagement when times are tough, and it is the role of internal communication to maintain that connection.
By Daniel Munslow 16 Jan 2013 10:59
The work environment is an often fast-paced, dynamic and challenging one - especially true for those working within the marketing communications industry that requires constant creativity, analytical thinking, perfectionism and adherence to tight deadlines.
By Greg Forbes 4 Jun 2012 10:12
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
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