Branding most read

Your industry
David Blyth
Business growth across Africa depends on more relevant business action and communication

Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO
[Biz Takeouts Lineup] 146: Global insights from Effective Measure CEO

On the next Biz Takeouts Marketing & Media radio show, Thursday, 27 August 2015, from 9-10am, show host Warren Harding is joined by CEO of Effective Measure (@e_measure), Graham Plant, who is visiting South Africa this week from Australia.

26 Aug 2015 08:32