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[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more
[Biz Takeouts Lineup] 110: Consumer Marketing Insights 2015 eBook and more

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 23 October 2014, from 9am-10am as show host Warren Harding chats to Michael Carney, Alex Harrington-Griffin, Dirk Tolken and Kisha van Vuuren. [twitterfall]

22 Oct 2014 10:18

Driving consumer engagement in Africa
Driving consumer engagement in Africa

The figures are well known and the sentiment even more so - Africa is enjoying significant growth of the middle class; GDP growth exceeds population growth, so access to disposable income is on the rise and this is expected to grow even further as we edge towards a working-age population of close to 1.3 billion people by 2050. We also have a significant skew to youth, with close to two-thirds of Africa's population being 25 and younger.

By Derek Bouwer 22 Oct 2014 06:26

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12