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Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa."

By Al Mackay 25 Mar 2015 10:59

Lagos uses beach polo to hook investors to 'Dubai of Africa'
Lagos uses beach polo to hook investors to 'Dubai of Africa'

LAGOS, NIGERIA: Porsches and Jaguars are parked in the sand while businessmen and their partners, in high heels and hats, sit in the sheltered grandstands, glass of champagne in hand.

25 Mar 2015 05:14

Does your brand have what it takes to be a hero at the bottom of the pyramid? - Knowledge Resources
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Africa is an exciting and unpredictable place to be doing business. Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies.

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45