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Facebook Rooms: what it could mean for your company
Facebook Rooms: what it could mean for your company

Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?

By Jason Perelson 30 Oct 2014 06:09

[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 30 October 2014, from 9-10am as show host Warren Harding chats to Mike Silver, MD of Stretch Experiential. [twitterfall]

29 Oct 2014 09:17

Positioning luxury brands in emerging markets
Positioning luxury brands in emerging markets

We recently launched of a new premium whisky in the Tanzanian market. Most whiskies are marketed along the same few lines. One example would be, process; "Buy our whisky, it is triple distilled". Many use heritage; "Buy our whisky, it comes from a loch in Scotland where we've been making whisky for 500 years". Another way to go is endorsement; "Drink our whisky, Sean Connery does".

By Cobus van Zyl 28 Oct 2014 14:06