Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Outdoor media in Zimbabwe - The First Frontier!

[Tatenda Chiweshe] At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market. This is why Gillette places adverts targeted at men around popular sports programming. With so much content floating about, media buyers are typically spoilt for choice and could almost live entirely off the lunches, dinners and 'corporate gifts' media owners throw at them to court their client's budgets. 9 Jul 2012 09:46

Alliance Media

Alliance Media dominates in Burundi

[Issued by Alliance Media] Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands. 12 Dec 2012 09:11

Right Stuff

Green brand energy

[Issued by Right Stuff] What is it? "Wind power is the conversion of wind energy into a useful form, such as electricity, using wind turbines." (Wikipedia). 4 Jun 2009 20:15

Alliance Media

KLM Royal Dutch Airlines returns to Zimbabwe with Alliance Media

[Issued by Alliance Media] On Monday 29 October 2012, KLM Royal Dutch Airlines resumed flights to Zimbabwe after a 13-year break in the route. The airline will now run three weekly flights between Harare International Airport and Amsterdam's Schiphol Airport. 7 Nov 2012 09:02

Alliance Media

Alliance Media wins airport advertising tender

[Issued by Alliance Media] Alliance Media Botswana, Botswana's largest billboard company has been awarded the contract for the exclusive indoor and outdoor advertising concession at Botswana's newly built Sir Seretse Khama International Airport. 27 Feb 2012 12:14

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

The Zimbabwean launches freedom of speech campaign

JOHANNESBURG: Launching a new campaign conceptualised for The Zimbabwean newspaper, TBWA\Hunt\Lascaris Johannesburg have erected billboards across South Africa depicting nine, harrowing real life stories of life in Zimbabwe. The campaign is entitled 'Give a voice to the voiceless'. 15 Mar 2011 12:03

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

AdReview... SA, SADC media facts 2010

In partnership with OMD, Tony Koenderman's AdReview is designed to provide expert and accurate media information covering South Africa and the SADC. The review covers Angola, Botswana, DRC, Lesotho, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe. 19 Jul 2010 06:57

Citilite range introduced in Zim

The Citilite range, first introduced from France and patented in South Africa and sub-Saharan Africa by Continental Outdoor in 2003, has now been launched in Zimbabwe with the erection of numerous structures in Harare. 6 Jul 2010 08:29

Continental Outdoor

Movies move into Maseru

[Issued by Continental Outdoor] Ster-Kinekor Theatres has opened its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa. 13 Apr 2010 12:19

Right Stuff

A kiosk for every occasion

[Issued by Right Stuff] Point-of-sale advertising with a sales platform ideally suited for rural Africa? Look no further than our Kiosk Range. With an emphasis on portability and value-for-money, our various kiosks are a great investment for point-of-sale, events and informal trading. 30 Jun 2009 11:34