Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

A mobile Africa: innovation is key

[Dr KF Lai] 2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013. Recent forecasts from Cisco revealed that the number of mobile devices will tip seven billion in 2013, outnumbering the human population, thanks to growth in developing areas, such as Asia, the Pacific and Africa. 21 Feb 2013 11:07

Big Brother Africa 2 housemates unveiled

[Emeka Enyadike] The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos. 8 Aug 2007 09:28

Alliance Media

Alliance Media awarded Superbrand status

[Issued by Alliance Media] Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014. 15 May 2013 12:24

[2013 trends] Africa poised for a great future

[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39

Kenya retail supermarket among the best

[Carole Kimutai] Only one African retailer other than those out of South Africa has achieved a world ranking - and that retailer is in Kenya. 20 Jun 2007 11:47

Zuku TV's original content strategy pays off

In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International. 30 Jan 2013 11:45

Airtel creates borderless network

Bharti Airtel, the global telecommunications services provider with operations in countries across Asia and Africa has introduced the ONE AIRTEL service which will further ease the burden of roaming costs whilst travelling. 6 May 2013 10:10

SABMiller taking Chibuku beer to rest of Africa

[Billy Tawanda Karombo] SABMiller has taken its traditional African beer brand‚ Chibuku - which is manufactured using either maize or sorghum - into ten other continental countries‚ a move the company says is motivated by its "affordability" and "product innovation" strategies. 11 Oct 2012 10:35

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

L'Oréal opens new subsidiary in Kenya

At an inauguration ceremony held last week, L'Oréal opened its new subsidiary in Kenya, which will be the hub for expanding the group's activities in East Africa, a region which also includes Uganda, Tanzania, Rwanda, Burundi and Ethiopia. The group's subsidiary in Nigeria opened in September. 12 Dec 2011 12:13

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Al Jazeera to start Kiswahili channel in East Africa

[Walter Wafula] The Al Jazeera Media Network in Qatar is set to establish a regional news and current affairs media network in East Africa, the company said on 8 August 2011. 10 Aug 2011 13:50