A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.
Trevor Chueu 2 days ago
Africa Day is celebrated on 25 May 2018 and marks the formation of the African Union. Africa has seen a vast increase in investment and growth over the past 50 plus years and many companies have already mobilised to capture this emerging demand.
Vanessa Ferguson 2 days ago
To re-join the Commonwealth, Zimbabwe must demonstrate that it complies with the fundamental values set out in the Commonwealth Charter, including democracy and rule of law, plus protection of human rights such as freedom of expression.
22 May 2018
East African economies have grown so rapidly in recent years that large brand-owners are not only making substantial investments in their brands, but are willing to go to court to protect them. Kenya in particular has seen a sharp increase in High Court litigation on intellectual property (IP) matters, and regional markets generally have become more complex and litigious as far as IP is concerned.
21 May 2018