Customer expectations outpace brand experiences
Customer expectations outpace brand experiences

The rapid pace of digital change is re-writing the rule book and forcing companies to innovate and exceed customer expectations to stay ahead - and afloat. Yet Accenture research finds that only 7% of brands are exceeding customer expectations and, even worse, 25% don't meet customer expectations at all.

By Hans Zachar 1 day ago

#ShopperInsights2019: I love you, but...
#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping. This is impacting on how shoppers take advantage of promotions which can have dire consequences for brands.

By Danette Breitenbach 8 Nov 2018

#GoogleRetail: No room for silos in omnichannel retail
#GoogleRetail: No room for silos in omnichannel retail

We are in living in an omnichannel world. Nothing is linear anymore. As consumers, we use a number of different paths and signals to get to the products, information and services that we want. Search has become intuitive to everything we do.

By Lauren Hartzenberg 6 Nov 2018