Oomph! Africa

Tangy Crosse & Blackwell gets some Oomph! in Mozambique

[Issued by Oomph! Africa] Expanding into a new market is never an easy task. When that market is Africa, the challenge becomes even greater. Notoriously poor infrastructure, language and cultural barriers and some brutal economic realities make the African emerging market one of the toughest nuts to crack. 17 May 2013 11:13

Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

Big Brother Africa 2 housemates unveiled

[Emeka Enyadike] The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos. 8 Aug 2007 09:28

SA Tourism unveils new Sho't Left campaign

[Tshepiso Seopa] South African Tourism unveiled its new marketing campaign for its domestic tourism initiative, Sho't Left, at the Emoyeni Estate in Parktown, Johannesburg, yesterday, Thursday, 28 August 2008. 29 Aug 2008 09:07

SABMiller taking Chibuku beer to rest of Africa

[Billy Tawanda Karombo] SABMiller has taken its traditional African beer brand‚ Chibuku - which is manufactured using either maize or sorghum - into ten other continental countries‚ a move the company says is motivated by its "affordability" and "product innovation" strategies. 11 Oct 2012 10:35

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth

[Issa Sikiti da Silva] The Southern African Development Community (SADC) countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. 9 May 2011 11:29

Jet opens stores in Mozambique

Jet, reportedly the largest clothing retailer in Southern Africa with more than 321 stores across South Africa, Botswana, Lesotho, Namibia, Swaziland, has announced the opening of two new stores in Mozambique. 12 Dec 2012 10:01

Vision Africa

Vision Africa - 100% Namibian

[Issued by Vision Africa] “We are proudly Namibian," says new Managing Director of Vision Africa, Cornelius D'Alton. "There has been a change of ownership at Vision Africa and we are now 100% Namibian-owned.” Not only is the company completely local, but the new majority shareholder is a Black Economic Empowerment company. 6 Nov 2008 13:49

Invest in Mozambique and see light at end of tunnel

[Issa Sikiti da Silva] An ‘Invest in Mozambique' business session hosted last week by Upbeat Marketing at the Radisson Blu Hotel in Sandton, Johannesburg, outlined the advantages and challenges of investing in the country of Edouardo Mondlane. 4 May 2009 11:58

For better quality education in Africa

[Kingsley Ighobor] Amid continuing calls to increase primary school enrolment in Africa, a new report urges greater emphasis on the quality of what students learn. The Africa Progress Panel, a policy think tank chaired by Kofi Annan, former UN secretary-general, noted in September that "many of the children in school are receiving an education of such abysmal quality that they are learning very little." 15 Apr 2013 09:37

African people disillusioned with leadership - Moeletsi Mbeki

[Issa Sikiti da Silva: @sikitimedia] "African people - like me - are completely disillusioned with the performance of their leaders because of what they have done and what they are doing, and for me these people should not be called leaders, but rather the elite," Moeletsi Mbeki, brother of former South African president Thabo Mbeki and chairman of the SA Institute of International Affairs, said, speaking at the CNN-MultiChoice media forum currently taking place in Bryanston, Johannesburg, today, Friday, 24 June 2011. 24 Jun 2011 11:56