Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

Big Brother Africa 2 housemates unveiled

[Emeka Enyadike] The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos. 8 Aug 2007 09:28

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

African people disillusioned with leadership - Moeletsi Mbeki

[Issa Sikiti da Silva: @sikitimedia] "African people - like me - are completely disillusioned with the performance of their leaders because of what they have done and what they are doing, and for me these people should not be called leaders, but rather the elite," Moeletsi Mbeki, brother of former South African president Thabo Mbeki and chairman of the SA Institute of International Affairs, said, speaking at the CNN-MultiChoice media forum currently taking place in Bryanston, Johannesburg, today, Friday, 24 June 2011. 24 Jun 2011 11:56

Gender Justice and Local Government summit in Johannesburg

The second annual Gender Justice and Local Government summit will take place in Kopanong Hotel and Conference Centre, Benoni from 28-30 March 2011. More than 265 participants from ten Southern African countries are expected to attend the event, which showcases examples of local efforts to end gender violence and empower women across Southern Africa. 29 Mar 2011 10:12

IMF, Mauritius to create Africa Training Institute

International Monetary Fund (IMF) deputy managing director, Nemat Shafik and the authorities of Mauritius signed a Memorandum of Understanding (MoU) recently on Mauritius' support for the IMF's new Africa Training Institute. 22 Apr 2013 12:45

Alliance Media

Alliance Media launches Barclays campaign in Mauritius

[Issued by Alliance Media] Alliance Media Mauritius, part of the Alliance Media group has recently launched the "Bridging the world for you" campaign in Mauritius for the bank's new corporate campaign. 20 Feb 2013 11:23

BlackBerry App World available in more African countries

The BlackBerry App World is now available in nine additional African countries. Customers in Cameroon, Ivory Coast, Madagascar, Malawi, Mauritius, Mozambique, Uganda, Democratic Republic of Congo and Lesotho can now discover, download a wide range of mobile applications for their BlackBerry smartphones. 10 Nov 2011 11:58

Neo@Ogilvy global CEO talks up role of emerging markets, mobile

[Herman Manson: @marklives] Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company. 5 Jul 2011 13:30

CNBC Africa, KPMG, GIBS partner for Africa Business Leaders Awards

Africa Business News (ABN) Events and CNBC Africa have announced the launch of the inaugural Africa Business Leaders Awards (ABLA), to be hosted in Johannesburg, South Africa, on 21 October 2011. CNBC Africa will be the official broadcast partner of ABLA, which aims to recognise the most prominent business leaders in Africa. 6 Jun 2011 10:57

MTV base launches mini-documentary series

JOHANNESBURG / LAGOS: MTV base today, 6 June 2011, launches its new mini-documentary series, Touching Base. The series aims to present a new generation of "Afro-cool" in African urban culture. The documentary series aims to highlight talented young individuals from Africa. 6 Jun 2011 10:29

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45