Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 23 hours ago
It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.
Wynand Smit 1 day ago
One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Everywhere we look, brands are vying for attention, so it takes clever planning for yours to stand out from the snowballing amount of spam.
Leigh Andrews 8 Jan 2018
LUANDA: While BP struggles to contain an oil spill that US government estimates indicate is now the largest ever in the Gulf of Mexico, questions are being asked about how well-prepared Africa's oil-producing countries are for a similar incident.
Louise Redvers 6 Jul 2010
LUANDA: The president of Cuban press agency, Prensa Latina, Fran Gonzales, mid last week in Luanda, highlighted the professionalism shown by Angolan journalists working for the country's media organs.
19 Apr 2010
Ster-Kinekor Theatres has opened its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa.
JCDecaux 13 Apr 2010
The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not, Miles Young, global CEO of Ogilvy and Mather Worldwide, said yesterday, Tursday, 9 March 2010, in Johannesburg.
Issa Sikiti da Silva 10 Mar 2010
Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game.
Emeka Enyadike 17 Aug 2007
The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos.
Emeka Enyadike 8 Aug 2007
USB Executive Development Ltd (USB-ED), the executive education arm of the University of Stellenbosch Business School (USB), celebrated the official opening of its new offices in Gauteng at a cocktail function at the Westcliff Hotel.
USB-ED 25 Jul 2007
It is business as usual for South African retailers in Zimbabwe who are keeping a positive spirit despite the economic meltdown and political uncertainty in the country. Large South African retailers, including Massmart, Edgars, OK and Pick ‘n Pay have business interests in Zimbabwe, and indicated they are not about to jump ship despite the recent spate of arrests of business executives accused of not complying with government orders to cut down prices.
Desmond Walters 25 Jul 2007
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
365 Digital 16 Apr 2007
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Volcano 13 Apr 2007