What is your company doing to increase its revenue? Tweeting a few times, a day? Doing promotions? Improving your product? All of this is important and can contribute to increasing your company's revenue. However, if it is not complemented by a coordinated digital marketing strategy it is unlikely to generate the results you are looking for.
Roy Morrison 3 days ago
African Banker, IC Publications’ new quarterly magazine dedicated to banking and finance in Africa, is to be launched in May 2007.
27 Mar 2007
The Burundian government has received US$40 million (over R291 million) to improve accountability and governance at the local level through intensive capacity building and rebuilding social cohesion in the country.
Bathandwa Mbola 23 Mar 2007
African leaders are expressing a renewed sense of urgency about tackling unemployment among young people and are beginning to develop and implement plans to create jobs in the region. “In Africa, the problem of youth unemployment is more complex than in some other parts of the world,” says Kenyan President Mwai Kibaki.
Gumisai Mutume 16 Mar 2007
In Kenya, as in many African countries, major banks prefer to deal with ‘big’ clients and ‘small’ clients experience great difficulties in obtaining access to banking services. One bank in Kenya has set out to change this, however, and this could have long-term benefits for advertisers and marketers. Zipporah Musau and Kwamboka Oyaru report.
Zipporah Musau and Kwamboka Oyaru 21 Feb 2007
Since July 2006, Saatchi & Saatchi has rapidly grown its reach across the African continent, with the addition of offices in Reunion, Madagascar, Mayotte and now, this month, Botswana to its Africa Network. The network includes 13 agencies situated in sub-Saharan Africa with key hubs in Nigeria, Kenya and SA.
31 Jan 2007
NAIROBI, KENYA: The International Marketing Council (IMC) of South Africa was named Investment Promotion Agency of the Year at the recent third annual Africa Investor Awards - the second year running that the IMC has scooped this award at Africa's Business Oscars - in recognition of its excellent work in promoting South Africa as open for business.
15 Nov 2006
Next time you take a matatu and find everybody nodding to themselves with iPods on their laps, don't sneer. Just walk to the next empty seat and flip to the entertainment section of your daily newspaper and make a date with your favourite TV soap. The latest research by Consumer Insight Africa shows that majority of Kenyans, 53% to be specific, spend their free time either listening to music or watching TV.
Ndirangu wa Maina 8 Nov 2006
Topping the nominations for the 2006 Channel O African Music Video Awards with four nods each are Didge and Lizha James from Kenya and Mozambique respectively. Hot on their heels are Nigeria's Dare and 2Face, alongside South Africans Freshlyground and Simphiwe Dana, with three nominations each.
7 Aug 2006
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006
Nashua has signed a three year deal to continue its naming rights sponsorship of the South African Sports Illustrated Swimwear Issue for an undisclosed amount. The annual print edition, which has made household names of models like Tanya Fourie, Christina Storm, Kerry McGregor, Minki van der Westhuizen, Megan McKenzie, Tanit Phoenix, Teresa de Klerk and Gina Athans will be supplemented with multi-media exposure including national radio and TV coverage.
29 Jun 2005
PR practitioners must strive to reposition the profession by developing programs that are measurable, so as to demonstrate the value and contribution of PR in the strategic leadership of government and business. This was one of the final resolutions taken by the public relations community in Africa at the 30th annual congress of the Federation of African Public Relations Associations (FAPRA), in Kenya last week.
12 Jun 2005
Preceeded by a welcoming tribe of Masai warriors, dancers and singers at the Federation of African Public Relations Associations (FAPRA) in Nairobi, Kenya, the Vice President of Kenya, Dr AA Moody Awori, said, "The role of public relations must be used as a tool to enhance service delivery to communities, promote good governance and take charge of communicating the African story."
12 Jun 2005