Education & Training most liked

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Stop wasting SMSes, know your audience!

Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr (Amorphous New Media) explains that personal relevance of this kind gives marketers a unique and powerful advantage in that customers are far more likely to respond to a message tailored to their demographic profile than a generic, catch-all communication message.

By Laurie Sloan, Issued by Amorphous 23 Jul 2014 13:32

Africa's first focused trade fair for furniture, décor and design has launched

On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent. This was the inaugural Inspire Trade Expo, which ran until 12 July 2014 and was the brainchild of expo genius Rina Fortmann, who was not only a director of SARCDA for many years, but who also chaired EXSA (Exhibition Association Of Southern Africa). This show was a properly controlled trade show where every single visitor had to pass a host of stringent criteria in order to be allowed access, due to the focus being on quality trade visitors instead of thousands of consumers.

Issued by Inspire Trade Exhibition 23 Jul 2014 12:33

[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee, themed Back to the Future, brought together the finest of the digital marketing industry to talk about the past, present and future of digital, as well as international trends. Not your conventional conference, it once again encouraged active engagement and participation from delegates and provided great networking opportunities. (video)

By Ilse van den Berg 23 Jul 2014 08:18

AMI launches free online courses in Africa

The African Management Initiative (AMI) has launched the first in a series of free online courses developed with top business schools, aimed at reaching 1 million African managers and entrepreneurs in the next decade.

22 Jul 2014 08:45

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12

Africa rising: 10 myths busted

Africa is the fastest growing continent in the world. It also has both the fastest growing working class and youth demographic. Instant Grass, which creates relationships between businesses and people, has been active within the continent since 2006 and is now represented in over a dozen African countries. It collated some of its work and identified 10 of the biggest myths about Africa that need to be busted.

21 Jul 2014 07:43

Creating a successful African business strategy

Africa is not for sissies - and if you're looking to do business on the continent, you'll need a good understanding of the individual country/countries you're looking to deal with, you'll have to start developing key relationships and you should adopt an opportunity-based approach.

Issued by NATIVE VML 18 Jul 2014 11:09

Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools.

By Chemory Gunko 16 Jul 2014 12:21

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now.

By Greg Wright 16 Jul 2014 10:28

African innovation to be showcased at annual Green Building Convention

The Green Building Council of South Africa's annual convention is set to showcase Africa's potential to develop sustainable buildings as an answer to its infrastructure challenges as well as in response to Africa's growing and complex cities.

Issued by Green Building Council of SA 16 Jul 2014 08:49

Will ThisDay live to fight another day?

Nigerian publisher of ThisDay, Nduka Obaigbena, has assured creditors and staff of the daily newspaper, that he will not turn his back on the substantial investment his media empire has made in South Africa. Talks, brokered by ABSA, are ongoing with investors to try resolve the financial crisis the paper finds itself in.

By Louise Marsland 26 Oct 2004 13:07

The best of Nigeria on show in SA

The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.

15 Sep 2004 14:33

Show more