Brands across the globe are leaping at the opportunity to make use of new technology and mediums to showcase their products and services. Augmented and virtual reality, gamification, animation and high-end 3D content allow consumers and clients to immerse themselves and connect with brands in ways never thought possible. More importantly, content and experiential marketing campaigns allow the brand narrative to be turned into measurable calls to action.
12 hours ago
The media world is changing more rapidly than ever before. Keep up!
Ross Sergeant 20 Mar 2017
The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.
15 Sep 2004
Bayer has announced that it has agreed to acquire Roche Consumer Health. By acquiring this business Bayer will become one of the top three over-the-counter (OTC) consumer health companies worldwide.
21 Jul 2004
Diageo, Heineken and Namibia Breweries have announced that their new joint venture company in South Africa will trade under the name of 'brandhouse'. The new company combines the sales, marketing and distribution of some of the world's top premium brands in this fast growing sector in South Africa.
7 Jul 2004
The FS African Standard, a newspaper for the ever-expanding expatriate communities of West Africa living in South Africa - estimated to number around 100 000 - has been launched in the country by leading Nigerian publisher Millennium Harvest Ltd.
24 May 2004
The war in Iraq, which claimed a high number of journalists' lives, overshadowed press freedom worldwide in 2003, according to annual reports recently released by the Committee to Protect Journalists, Reporters Without Borders (Reporters sans frontières, RSF) and the International Federation of Journalists (IFJ).
6 Jan 2004
The newest addition to the Johnnic Communications' stable, Business Day Africa, a weekly newspaper destined for the African continent, was published today, October 31, 2003.
PR Newswire 31 Oct 2003
The International Federation of Journalists today called for a worldwide campaign among journalists' groups to defend the Daily News in Zimbabwe after a weekend in which police closed down the independent daily for a second time and the paper's director was arrested at his home.
28 Oct 2003
Reporters Without Borders has published its second world press freedom ranking. Like last year, the most catastrophic situation is to be found in Asia, with eight countries in the bottom ten: North Korea, Burma, Laos, China, Iran, Vietnam, Turkmenistan and Bhutan. South Africa ranked 21st.
Reporters sans Frontières (Paris) 21 Oct 2003
Zimbabwe's beleaguered Daily News has been refused its hastily prepared registration as a publisher on Saturday. This follows a court victory allowing it to resume publishing, after police twice raided its offices and confiscated equipment.
19 Sep 2003