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AMI launches free online courses in Africa

The African Management Initiative (AMI) has launched the first in a series of free online courses developed with top business schools, aimed at reaching 1 million African managers and entrepreneurs in the next decade.

22 Jul 2014 08:45

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12

Africa rising: 10 myths busted

Africa is the fastest growing continent in the world. It also has both the fastest growing working class and youth demographic. Instant Grass, which creates relationships between businesses and people, has been active within the continent since 2006 and is now represented in over a dozen African countries. It collated some of its work and identified 10 of the biggest myths about Africa that need to be busted.

21 Jul 2014 07:43

Creating a successful African business strategy

Africa is not for sissies - and if you're looking to do business on the continent, you'll need a good understanding of the individual country/countries you're looking to deal with, you'll have to start developing key relationships and you should adopt an opportunity-based approach.

Issued by NATIVE VML 18 Jul 2014 11:09

Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

Millward Brown Vermeer opens regional office in South Africa

Millward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region.

Issued by Millward Brown 17 Jul 2014 13:53

Joe Public grows in Africa

Communications group Joe Public is excited to announce its partnership with integrated communications agencies Cosse (Nigeria and Ghana) and HWMiT (Zimbabwe).

Issued by Joe Public 17 Jul 2014 13:31

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools.

By Chemory Gunko 16 Jul 2014 12:21

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now.

By Greg Wright 16 Jul 2014 10:28

African innovation to be showcased at annual Green Building Convention

The Green Building Council of South Africa's annual convention is set to showcase Africa's potential to develop sustainable buildings as an answer to its infrastructure challenges as well as in response to Africa's growing and complex cities.

Issued by Green Building Council of SA 16 Jul 2014 08:49

[BizCareers] How to add value to your CV

This week we take a look at how to add value to your CV as well why it is good to ask questions in your interview.

By Juliette Attwell 14 Jul 2014 09:03

Four things you need to know about brand guidelines

According to Woodrow Phoenix in his book Plastic Culture: How Japanese Toys Conquered the World, "A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand."

By Chemory Gunko 3 Jul 2014 12:52

[IMCC] Creativity through hacking

David Moffatt, Managing Director of Hellocomputer, believes that creativity and emotional advertising are keys to integrated marketing, and 'hacking' is one of the doors to creativity.

By Sindy Peters 12 Jun 2014 07:03

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