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The Loeries Creativity Q&A: Insights from Unilever marketing guru Yaw Nsarkoh
The Loeries Creativity Q&A: Insights from Unilever marketing guru Yaw Nsarkoh

In this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Sindy Peters chats to Yaw Nsarkoh, MD of Unilever Nigeria.

Issued by The Loeries 2 Sep 2014 09:02

18th Poetry Africa International Festival in October
18th Poetry Africa International Festival in October

The Centre for Creative Arts (University of KwaZulu-Natal), with principal funding from the City of Durban and the Department of Arts and Culture invites Durban's creative and undiscovered poets to take part in the festival Prelude Poets programme as part of the 18th Poetry Africa International Festival, taking place from 13-18 October 2014.

1 Sep 2014 09:13

The way Foreword for content marketing
The way Foreword for content marketing

Content marketing has become a necessity within most marketing plans, the purpose being to help build a long-term relationship with your customer by creating, curating and distributing content that adds value to their lives, which in turn drives your business goals. Candice Claassen, content marketing specialist and founder of newly launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working.

Issued by Foreword 1 Sep 2014 08:26

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa - MetropolitanRepublic
MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa

MetropolitanRepublic and mobile telecommunications provider MTN Uganda took several awards at the inaugural Digital Impact Awards Africa, held in Kampala, Uganda, on Thursday 21 August 2014.

Issued by MetropolitanRepublic 26 Aug 2014 11:34

DigitasLBi acquires African agency, Liquorice
DigitasLBi acquires African agency, Liquorice

African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe.

26 Aug 2014 11:10

Sid Peimer
There's no such thing as a strategic plan

'Strategic' and 'Plan' are two different concepts. A strategy is what we need to do to get from A to B (and deciding on what point B actually is). The plan is more specific and tells us how we will get to point B (the details).

By Sid Peimer 25 Aug 2014 05:08

Chemory Gunko
Four things you need to know about brand guidelines

According to Woodrow Phoenix in his book Plastic Culture: How Japanese Toys Conquered the World, "A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand."

By Chemory Gunko 3 Jul 2014 12:52

The best of Nigeria on show in SA

The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.

15 Sep 2004 14:33

Bayer to acquire Roche Consumer Health

Bayer has announced that it has agreed to acquire Roche Consumer Health. By acquiring this business Bayer will become one of the top three over-the-counter (OTC) consumer health companies worldwide.

21 Jul 2004 13:54

Brewing up a new brandhouse

Diageo, Heineken and Namibia Breweries have announced that their new joint venture company in South Africa will trade under the name of 'brandhouse'. The new company combines the sales, marketing and distribution of some of the world's top premium brands in this fast growing sector in South Africa.

7 Jul 2004 12:40

West African newspaper for South Africa

The FS African Standard, a newspaper for the ever-expanding expatriate communities of West Africa living in South Africa - estimated to number around 100 000 - has been launched in the country by leading Nigerian publisher Millennium Harvest Ltd.

24 May 2004 06:36

IFEX members survey global press freedom

The war in Iraq, which claimed a high number of journalists' lives, overshadowed press freedom worldwide in 2003, according to annual reports recently released by the Committee to Protect Journalists, Reporters Without Borders (Reporters sans frontières, RSF) and the International Federation of Journalists (IFJ).

6 Jan 2004 14:45

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