Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.

By JP Kloppers 5 Dec 2016

ATCON to spearhead local content development

The Association of Telecommunication Companies of Nigeria (ATCON) has said that it will take steps to redress the situation of low level content in Nigeria's booming information and communications technology industry. The trade body of telecom companies in Nigeria said that as a first step towards solving the problem, it would convene a national summit that would examine the issue and set a path on local content development.

By Jonah Iboma 4 Apr 2008

Microsoft to launch applications in three Nigerian languages

Microsoft Corporation plans to include Nigeria's dominant languages - Yoruba, Hausa and Igbo - in the Microsoft Office application suite before year-end.

By Jonah Iboma 4 Apr 2008

Dubai Lynx winners announced

The results of the second Dubai Lynx Awards, the leading creative advertising competition for the Middle East and North Africa, were announced last night, Wednesday, 2 April 2008. The United Arab Emirates lead the pack, followed by Qatar, Lebanon and Egypt.

3 Apr 2008

Egyptian trade ministry to ban rice and cement exports

Spurred by the steady ascent of cement and rice prices here over the past months, the Ministry of Trade and Industry announced it would ban exports of both goods late last week, hoping to staunch further increases and avert the troubles that long-term instability in either commodity's price could provoke.

3 Apr 2008

10 simple steps to boost search engine rankings

There are multiple ways to boost search engine rankings, including implementing title tags and meta tags, acquiring quality links, using HTML, making site navigation easy, and adding a blog.

By Brandon Leibowitz 2 Apr 2008

The beauty of not asking permission

Last year, when Viacom visited YouTube and spotted shows from MTV, Comedy Central and other content producers it owns, it decided to act quickly - and the only quick reaction a company of Viacom's size is capable of in that sort of situation is to sue.

By Paul Hartsock 2 Apr 2008

Africa magazine group still growing in circulation
Africa magazine group still growing in circulation

IC Publications 2007 ABC audit shows a rise of 8.6% for the fourth consecutive year.

2 Apr 2008

Journalists barred from covering Gambia's opening of Parliament

A group of journalists working with privately-owned Banjul-based newspapers were barred from covering President Yahya Jammeh's annual opening of The Gambia's Parliament on 28 March 2008.

2 Apr 2008

Globacom launches another fibre backbone

Second National Carrier, Globacom, has launched its Optic Fibre Cable backbone to enhance transmission of both voice and data on the network. Speaking during the launch at Owerri, capital of Imo State in Eastern Nigeria, Martins Olowonihi, acting Chief Operating noted that the backbone would offer Nigerians, mostly those in the South Eastern part of the country and Owerri precisely, the convergence of voice, data and multimedia solutions.

By Remmy Nweke 2 Apr 2008

Africa just keeps on growing

Africa recorded a high growth rate in 2007 and growth is projected to remain high in 2008, according to ECA.

2 Apr 2008

Understand and experience the Chinese business environment
Understand and experience the Chinese business environment

USB Executive Development Ltd of the University of Stellenbosch Business School (USB), in conjunction with Stellenbosch University's Centre for Chinese Studies, is launching a new, structured executive learning programme called “Passport to China”. This is in response to China's increasing global presence and rapid economic expansion that have created considerable business interest in the world's most populous nation.

Issued by USB-ED 25 Mar 2008

SADC central banks urged to invest in ICTs

Central banks from the Southern Africa Development Community (SADC) region must continue investing in Information and Communication Technologies (ICTs). This is according to Bank of Zambia (BoZ) Deputy Governor Tukiya Kankasa 'Mabula, who explained the important role ICTs play in the banking sector.

By Timothy Kasonde 25 Mar 2008

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