Tips on how YouTube videos can drive consumers to purchase your product
Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online.

By Nicola Graves 24 Jun 2016

Best practice for direct mail marketing
Best practice for direct mail marketing

Are you are stuck with new era digital marketing challenges like email deliverability, bounce rate, maximum opens or clicks, to CTAs? If yes, then just pause for a while and get back to the old school method of marketing that is 'Direct Mail'.

By Michael Lundberg 24 Jun 2016

Your online reputation is worth gold...
Your online reputation is worth gold...

If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company.

By Anton Koekemoer 20 May 2013

Louise Marsland
Will ThisDay live to fight another day?

Nigerian publisher of ThisDay, Nduka Obaigbena, has assured creditors and staff of the daily newspaper, that he will not turn his back on the substantial investment his media empire has made in South Africa. Talks, brokered by ABSA, are ongoing with investors to try resolve the financial crisis the paper finds itself in.

By Louise Marsland 26 Oct 2004

The best of Nigeria on show in SA

The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.

15 Sep 2004

Bayer to acquire Roche Consumer Health

Bayer has announced that it has agreed to acquire Roche Consumer Health. By acquiring this business Bayer will become one of the top three over-the-counter (OTC) consumer health companies worldwide.

21 Jul 2004

Brewing up a new brandhouse

Diageo, Heineken and Namibia Breweries have announced that their new joint venture company in South Africa will trade under the name of 'brandhouse'. The new company combines the sales, marketing and distribution of some of the world's top premium brands in this fast growing sector in South Africa.

7 Jul 2004

West African newspaper for South Africa

The FS African Standard, a newspaper for the ever-expanding expatriate communities of West Africa living in South Africa - estimated to number around 100 000 - has been launched in the country by leading Nigerian publisher Millennium Harvest Ltd.

24 May 2004

IFEX members survey global press freedom

The war in Iraq, which claimed a high number of journalists' lives, overshadowed press freedom worldwide in 2003, according to annual reports recently released by the Committee to Protect Journalists, Reporters Without Borders (Reporters sans frontières, RSF) and the International Federation of Journalists (IFJ).

6 Jan 2004

Africa supplement introduced by Business Day

The newest addition to the Johnnic Communications' stable, Business Day Africa, a weekly newspaper destined for the African continent, was published today, October 31, 2003.

Issued by PR Newswire 31 Oct 2003

World journalists back Daily News fight: 'Press Freedom's Biggest Battle in Africa'

The International Federation of Journalists today called for a worldwide campaign among journalists' groups to defend the Daily News in Zimbabwe after a weekend in which police closed down the independent daily for a second time and the paper's director was arrested at his home.

28 Oct 2003

Second World Press Freedom Rankings

Reporters Without Borders has published its second world press freedom ranking. Like last year, the most catastrophic situation is to be found in Asia, with eight countries in the bottom ten: North Korea, Burma, Laos, China, Iran, Vietnam, Turkmenistan and Bhutan. South Africa ranked 21st.

Issued by Reporters sans Frontières (Paris) 21 Oct 2003

Daily News license refused

Zimbabwe's beleaguered Daily News has been refused its hastily prepared registration as a publisher on Saturday. This follows a court victory allowing it to resume publishing, after police twice raided its offices and confiscated equipment.

19 Sep 2003

Show more