A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
As you can imagine, SXSW Interactive attracts "digital natives" from all over the world that essentially wouldn't be able to survive without their mobile apps. Here is my list of top apps for SXSW Interactive 2014:
By Mark Schefermann 7 Mar 2014 07:52
As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.
By Gwen Watkins 5 Mar 2014 16:02
Last year, Amorphous Group launched Elastic Media Africa (EMA), an online media buying tool that offers a host of products for brands and advertisers. This year, EMA has expanded into Africa allowing businesses to market themselves online with efficiency and ease. Cameron McNaughton, outlines the African landscape.
Issued by Amorphous 5 Mar 2014 10:24
RAMP (Real African Media Partners) has been appointed as Airtel Africa's mobile advertising partner to serve mobile adverts to the operator's customers in 17 countries across Africa.
27 Feb 2014 12:52
Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.
By Danette Breitenbach 20 Feb 2014 11:39
The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.
15 Sep 2004 14:33
Bayer has announced that it has agreed to acquire Roche Consumer Health. By acquiring this business Bayer will become one of the top three over-the-counter (OTC) consumer health companies worldwide.
21 Jul 2004 13:54
Diageo, Heineken and Namibia Breweries have announced that their new joint venture company in South Africa will trade under the name of 'brandhouse'. The new company combines the sales, marketing and distribution of some of the world's top premium brands in this fast growing sector in South Africa.
7 Jul 2004 12:40
The FS African Standard, a newspaper for the ever-expanding expatriate communities of West Africa living in South Africa - estimated to number around 100 000 - has been launched in the country by leading Nigerian publisher Millennium Harvest Ltd.
24 May 2004 06:36
The war in Iraq, which claimed a high number of journalists' lives, overshadowed press freedom worldwide in 2003, according to annual reports recently released by the Committee to Protect Journalists, Reporters Without Borders (Reporters sans frontières, RSF) and the International Federation of Journalists (IFJ).
6 Jan 2004 14:45
The newest addition to the Johnnic Communications' stable, Business Day Africa, a weekly newspaper destined for the African continent, was published today, October 31, 2003.
Issued by PR Newswire 31 Oct 2003 17:45
The International Federation of Journalists today called for a worldwide campaign among journalists' groups to defend the Daily News in Zimbabwe after a weekend in which police closed down the independent daily for a second time and the paper's director was arrested at his home.
28 Oct 2003 08:56
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