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Levi's goes forth with first-ever global creative platform
SAN FRANCISCO, US / JOHANNESBURG, SA: The Levi's brand (www.levi.com) has introduced the first global creative platform and global marketing campaign in the brand's 138-year history. 'Go Forth,' a rally cry to create positive change in the world today, aims to tap into modern consumer sentiment that these are not easy times, but they are our times - 'Now is our time.' 4 Aug 2011 11:37
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