Adclick Africa is proud to announce the launch of a mobile DSP serving advertisers across Africa. It's no secret that mobile is becoming the top medium to connect with African consumers and Adclick Africa is leading the way in connecting the African audience on mobile with advertisers.
Issued by Adclick Africa 28 Jul 2014 11:01
Habari Media's Insights and Innovations Director, Byron John (@ByronJohnza), covered the topic of creativity at this year's Habari Media Tuongee which took place from 17-18 July. He gave delegates a how-to guide for creativity and innovation in the workplace, explaining why being creative can sometimes feel completely unattainable and also how to get out of that rut.
By Ilse van den Berg 25 Jul 2014 08:15
South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
By Chemory Gunko 24 Jul 2014 09:47
Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr (Amorphous New Media) explains that personal relevance of this kind gives marketers a unique and powerful advantage in that customers are far more likely to respond to a message tailored to their demographic profile than a generic, catch-all communication message.
On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent. This was the inaugural Inspire Trade Expo, which ran until 12 July 2014 and was the brainchild of expo genius Rina Fortmann, who was not only a director of SARCDA for many years, but who also chaired EXSA (Exhibition Association Of Southern Africa). This show was a properly controlled trade show where every single visitor had to pass a host of stringent criteria in order to be allowed access, due to the focus being on quality trade visitors instead of thousands of consumers.
Issued by Inspire Trade Exhibition 23 Jul 2014 12:33
The fourth annual Habari Media Tuongee, themed Back to the Future, brought together the finest of the digital marketing industry to talk about the past, present and future of digital, as well as international trends. Not your conventional conference, it once again encouraged active engagement and participation from delegates and provided great networking opportunities. (video)
By Ilse van den Berg 23 Jul 2014 08:18
The African Management Initiative (AMI) has launched the first in a series of free online courses developed with top business schools, aimed at reaching 1 million African managers and entrepreneurs in the next decade.
22 Jul 2014 08:45
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.
By Pierre Cassuto 21 Jul 2014 14:12
Africa is the fastest growing continent in the world. It also has both the fastest growing working class and youth demographic. Instant Grass, which creates relationships between businesses and people, has been active within the continent since 2006 and is now represented in over a dozen African countries. It collated some of its work and identified 10 of the biggest myths about Africa that need to be busted.
21 Jul 2014 07:43
The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.
15 Sep 2004 14:33
Bayer has announced that it has agreed to acquire Roche Consumer Health. By acquiring this business Bayer will become one of the top three over-the-counter (OTC) consumer health companies worldwide.
21 Jul 2004 13:54