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Driving consumer engagement in Africa
Driving consumer engagement in Africa

The figures are well known and the sentiment even more so - Africa is enjoying significant growth of the middle class; GDP growth exceeds population growth, so access to disposable income is on the rise and this is expected to grow even further as we edge towards a working-age population of close to 1.3 billion people by 2050. We also have a significant skew to youth, with close to two-thirds of Africa's population being 25 and younger.

By Derek Bouwer 22 Oct 2014 06:26

Could mobile marketing be the key to combating Ebola in Africa?
Could mobile marketing be the key to combating Ebola in Africa?

With approximately 8,000 people infected with Ebola, nearly 4,000 deaths in five West African countries due to the virus, and the whole world on high alert, the question arises: how do we effectively inform Africans about the facts? How do we help those with the virus get response to the rest of the country, place ways of preventing it from spreading, and how do we take action to eradicate this threat? Mobile marketing could be the key.

By Craig Rossouw 21 Oct 2014 12:21

Three factors that will make or break your email marketing campaign
Three factors that will make or break your email marketing campaign

Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.

By David Sylvester 20 Oct 2014 07:06

Salary Review reveals 20% increase in IT salaries - CareerJunction
Salary Review reveals 20% increase in IT salaries

This is just one of many interesting findings revealed by one of SA's leading job boards, CareerJunction, in their most recent Salary Review. The report, compiled by online labour market indicator, the CareerJunction Index (CJI), shows a 20% increase in salary offerings among managerial IT staff since the end of 2013. According to the CJI, this is most likely as a result of a steady and considerable increase in labour demand within the IT industry during 2014.

Issued by CareerJunction 17 Oct 2014 09:35

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12

Opportunities in the Zimbabwean OOH advertising environment
Opportunities in the Zimbabwean OOH advertising environment

I have been visiting Harare over the past year and am always perplexed by the number of new outdoor advertising sites each time. Given that the economy is stagnant and experiencing a serious liquidity problem, it defies logic how so many sites are bought repeatedly, or are they?

By Tatenda Chiweshe 4 Sep 2014 15:00

The best of Nigeria on show in SA

The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.

15 Sep 2004 14:33

Bayer to acquire Roche Consumer Health

Bayer has announced that it has agreed to acquire Roche Consumer Health. By acquiring this business Bayer will become one of the top three over-the-counter (OTC) consumer health companies worldwide.

21 Jul 2004 13:54

Brewing up a new brandhouse

Diageo, Heineken and Namibia Breweries have announced that their new joint venture company in South Africa will trade under the name of 'brandhouse'. The new company combines the sales, marketing and distribution of some of the world's top premium brands in this fast growing sector in South Africa.

7 Jul 2004 12:40

West African newspaper for South Africa

The FS African Standard, a newspaper for the ever-expanding expatriate communities of West Africa living in South Africa - estimated to number around 100 000 - has been launched in the country by leading Nigerian publisher Millennium Harvest Ltd.

24 May 2004 06:36

IFEX members survey global press freedom

The war in Iraq, which claimed a high number of journalists' lives, overshadowed press freedom worldwide in 2003, according to annual reports recently released by the Committee to Protect Journalists, Reporters Without Borders (Reporters sans frontières, RSF) and the International Federation of Journalists (IFJ).

6 Jan 2004 14:45

Africa supplement introduced by Business Day

The newest addition to the Johnnic Communications' stable, Business Day Africa, a weekly newspaper destined for the African continent, was published today, October 31, 2003.

Issued by PR Newswire 31 Oct 2003 17:45

World journalists back Daily News fight: 'Press Freedom's Biggest Battle in Africa'

The International Federation of Journalists today called for a worldwide campaign among journalists' groups to defend the Daily News in Zimbabwe after a weekend in which police closed down the independent daily for a second time and the paper's director was arrested at his home.

28 Oct 2003 08:56

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