123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals.

By Harry Welby-Cooke 20 Jan 2017

#BizTrends2017: Stop driving customers away with poor marketing automation
#BizTrends2017: Stop driving customers away with poor marketing automation

Marketing practitioners have long known that if their brands continue to deliver outdated, irrelevant or untimely digital experiences, they are insulting their customer's intelligence and wasting their time, driving defection and abandonment.

By Nick Orton 20 Jan 2017

Burundi solar field breaks ground
Burundi solar field breaks ground

BUJUMBURA, Burundi - Amid the lush and rolling hills of Mubuga, 100 km outside the Burundian capital of Bujumbura, 2,500 people came yesterday to celebrate the festive ground-breaking for a 7.5 MW solar field that will add 15% to the East African country's generation capacity.

20 Jan 2017

Millennial marketing in 2017 – from one
Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.

By Murray Robertson 19 Jan 2017

#BizTrends2017: The Big Rethink - Seismic trends in marketing
#BizTrends2017: The Big Rethink - Seismic trends in marketing

As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?

By Shireen Jaftha 19 Jan 2017

#BizTrends2017: Consumers demand communication with local nuance
#BizTrends2017: Consumers demand communication with local nuance

One of the most noticeable trends in our industry around the world is that from November through to end January the next year, everyone becomes a trend expert! I find this highly unusual, given the violently turbulent times in which we find ourselves.

By Sarah Dexter 18 Jan 2017

#BizTrends2017: The year of living simply
#BizTrends2017: The year of living simply

2017 should be the year of simplicity. Not to call myself old, but I grew up in an era where TV led the conversation, closely followed by radio. ATL agencies were rock stars with design and BTL communications a little rebelesque in their operations. Yep, it was a simple time.

By Rudy Hassiem 18 Jan 2017

#BizTrends2017: Future proofing your brand for 2017
#BizTrends2017: Future proofing your brand for 2017

One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.

By Nicole Shapiro 17 Jan 2017

#BizTrends2017: Mobile trends for 2017
#BizTrends2017: Mobile trends for 2017

Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.

By Diane Gantz 16 Jan 2017

Lebo Madiba
#BizTrends2017: Talk left, walk right - the anti-establishment era

Monumental change has been in the air for some time, and it came of age in 2016 with events like Brexit, the on-going #FeesMustFall protests here in South Africa and the election of Donald Trump in the United States. Like it or not, we need to adjust to this 'new normal'.

By Lebo Madiba 9 Jan 2017

John French
Learn to cold call the clever way

Does cold calling leave you cold? Most people end up freezing when they are faced with the terrifying prospect of trying to sell something to a stranger on the other side of the phone.

By John French 23 Jul 2013

The best of Nigeria on show in SA

The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.

15 Sep 2004

Bayer to acquire Roche Consumer Health

Bayer has announced that it has agreed to acquire Roche Consumer Health. By acquiring this business Bayer will become one of the top three over-the-counter (OTC) consumer health companies worldwide.

21 Jul 2004

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