Three steps to writing well

[James Hurford] Often when people write, they're afraid to make mistakes and so they edit themselves word by word, inhibiting the natural flow of ideas and sentences. However, professional writers know that writing is a process consisting of numerous drafts, rewrites, deletions and revisions. 24 May 2012 09:50

Customers' complaints need strategy

[Aki Kalliatakis] Customers have the power to change service levels, performance and product, yet still they feel they are often mistreated. Successful complaining however needs to be focused in order to achieve lasting results. 24 May 2012 09:21

Ever-shrinking personal networks and the value of the "inner circle"

[Mongezi Mtati] Our increased usage of social networks has ensured that the word "friend" is used loosely to mean someone you are friends with online, and have met offline. The value of product recommendations by "friends," according to Nielsen, has increased to a record 92%, while our trust in advertising is at an all-time low and the falling advertising spend is the proverbial proof in the pudding. 28 May 2012 11:57

Brand Africa - flexing its muscles in the 21st century

[Thabani Khumalo] In the year 2000, marking the close of the 20th century, the World Bank published a report provocatively entitled, Can Africa Claim the 21st Century? Seeking to answer this question, the report said: "The question of whether Sub-Saharan Africa can claim the 21st century is complex and provocative...Our central message is: Yes, Africa can claim the new century." 25 May 2012 12:04

CPJ condemns City Press 'harassment'

NEW YORK, US: 'The Spear' controversy has made the news overseas: the new-York-based Committee to Protect Journalists* (CPJ) has condemned what it terms "the campaign of harassment and intimidation" against the City Press after it published an image of a painting of President Jacob Zuma more than two weeks ago. 31 May 2012 09:51

Turn MBC into public broadcaster - Banda told

[Gregory Gondwe: @Kalipochi] Malawi's daily newspaper, The Daily Times has told newly instated president Joyce Banda to change the status of Malawi Broadcasting Corporation (MBC) from being a state broadcaster to a public broadcaster. 16 Apr 2012 12:50

Content marketing: what it is, and why you should be doing it

[Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. Rather than needing to sponsor 'traditional' media channels, digital distribution channels such as blogs and YouTube have made it possible for brands to become content creators themselves. 22 May 2012 12:16

CNBC Africa opens office in Mozambique

CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu. 24 May 2012 11:35

CNN International launches pan-EMEA brand campaign

ABU DHABI, UAE / JOHANNESBURG, SA: CNN International is launching a pan-EMEA advertising campaign designed to underline its claim to be the world's leading international news channel. The campaign seeks to build the profiles of its individual anchors, cementing their relationships with existing viewers and growing the channel's core audience. 30 Nov 2011 11:52

My wishes for the mobile industry in 2012

[Michael de Souza] The mobile ad industry is maturing fast. In 2011, just about all players posted healthy growth, building up impressive case studies in partnership with brands who've taken advantage of the mobile opportunity. Revenues are up too, thanks to sustained effort, solid work, and rapid consumer adoption of mobile channels. 29 Nov 2011 15:22

Practical Publishing announces 2012 expo, roadshow dates

The dates for Sign Africa, Africa Print and Visual Communication Africa 2012 have been set,following the successful 2011 event where the three expo's co-exhibited at the Sandton Convention Centre, Johannesburg, South Africa. 29 Nov 2011 15:00

How challenger-brand thinking can be used for entrepreneurship

[Abey Mokgwatsane] Recently I had the honour of speaking at Cape Town Entrepreneurship Week, a four-day event that was held at the Cape Town City Hall. As per my usual style of presentation, it was made up of images that I spoke to, rather than words on slides. So since distributing my presentation won't help, I wrote this summary to share what I spoke about. 28 Nov 2011 14:22

Mandiwanzira upbeat on radio licence

[Jeniffer Dube] Journalist-cum entrepreneur, Supa Mandiwanzira is upbeat about his recently won broadcasting licence despite the criticism surrounding it. 28 Nov 2011 14:11