[Tatenda Chiweshe] At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market. This is why Gillette places adverts targeted at men around popular sports programming. With so much content floating about, media buyers are typically spoilt for choice and could almost live entirely off the lunches, dinners and 'corporate gifts' media owners throw at them to court their client's budgets.
9 Jul 2012 09:46Ogilvy Africa recently hosted a successful media workshop that saw 25 senior media planners coming together from Angola, Malawi, Botswana, Mozambique, the DRC, Uganda, Tanzania, Kenya, Zimbabwe, Namibia, Nigeria and South Africa.
29 Sep 2004 10:57A favourite of celebs - the plush Johannesburg arts, culture and entertainment centre, Kilimanjaro, is wholly South African-owned, with Zimbabwean business tycoon Mutumwa Mawere, having no stake in the company's ownership. So says Chairman of the Kilimanjaro Board of Directors, Shepherd Mahowa.
7 Jun 2004 15:44Zimbabwe's only independent daily newspaper, The Daily News, and its sister publication, The Daily News on Sunday, will lay off the bulk of their staff by the end of the week.
24 Feb 2004 13:29The Nelson Mandela Institute has published a new study on media laws in four southern African
countries. "SADC Media Law: A Handbook for Media Practitioners" gives an overview of media laws and journalistic practices in Malawi, Namibia, South Africa and Zimbabwe.
13 Jan 2004 06:00MISA[Issued by MISA] The Zimbabwe government is planning to introduce new measures to police all broadcast and Internet based information circulation in a bid to control the flow of information in the country.
17 Dec 2003 14:01 The International Federation of Journalists today called for a worldwide campaign among journalists' groups to defend the Daily News in Zimbabwe after a weekend in which police closed down the independent daily for a second time and the paper's director was arrested at his home.
28 Oct 2003 08:56MISA[Issued by MISA] The Supreme Court of Zimbabwe has declared unconstitutional certain sections of the Broadcasting Services Act (BSA) that gave the minister of information and publicity the power to licence would-be broadcasters.
2 Oct 2003 15:42 Zimbabwe's beleaguered
Daily News has been refused its hastily prepared registration as a publisher on Saturday. This follows a court victory allowing it to resume publishing, after police twice raided its offices and confiscated equipment.
19 Sep 2003 16:21The World Association of Newspapers and World Editors Forum have asked the President of Zimbabwe to repeal the country's repressive media laws and to allow the country's only independent daily to begin publishing again following its forced closure last week.
16 Sep 2003 17:25Zimbabwe's only independent daily newspaper, the
Daily News, which was shut down on Friday
for operating without being registered with the state's Media and Information Commission (MIC), will be appealing to the Supreme Court this week in a bid to resume publishing.
14 Sep 2003 15:44SAMUEL Nkomo, the Executive Chairman of Associated Newspapers of Zimbabwe (ANZ), has disclosed the reasons for the dismissal of The Daily News' founding Editor-in-Chief, Geoffrey Nyarota.
7 Jan 2003 11:40Geoff Nyarota, the founding editor of The Daily News, the only Zimbabwean daily newspaper not under the control of the ruling party, has been fired, reputedly for insubordination.
5 Jan 2003 11:34