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Bizcommunity.com's Biz Takeouts Marketing & Media Radio Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves to give relevant, useful and interesting insight into all aspects of marketing in SA, Africa and beyond. Each week, the show features news, industry movers-and-shakers, current trends, upcoming events and brand activities. So listen every Thursday afternoon, 5pm-6pm, on 2OceansVibe Radio via live audio streaming or listen to or download the podcast here after the show. Guests may be either in 2OV's Cape Town and Johannesburg studios, or may call in via Skype.
To advertise on the show, email or contact Biz marketing manager Warren Harding on tel +27 (0)21 680 3500 (Cape Town).
Be a good citizen - clean up the city The Citizen newspaper and its partners Garbie Refuse Bags and Pikitup today, 11 November 2009, have launched the CitiClean campaign, which aims to clean up city intersections. The campaign will tackle one intersection a week in a campaign to raise awareness of litter and to encourage the public to keep the streets and public places clean. 11 Nov 2009 11:51The top five 'Adjectives to Avoid' in your corporate profile (Part I) [Tiffany Markman] In a recent column on how (and why) a company has to have a corporate profile, I emphasised the value of providing a compelling reason for the reader to choose you - specifically, outlining what it is about your business that elevates it above your competitors. To do this, you need to use good adjectives. Un-boring ones. 19 Sep 2012 05:58The future of mobile voice [Mark Schefermann] What does it meant to live in a digital world? Well, I guess the reality is that our lives are becoming more and more connected. I often wonder how we ever survived without technology, the internet and social media. How did people organise things, how did they share memories and how did they remember people's birthdays and anniversaries? 26 Jan 2013 08:36Berry Bush breathes down O&M's neckIn a race to become the largest advertising agency in the Cape, Berry Bush BBDO maintains that it is fast closing in on O&M Rightford, while John Montgomery, O&M's Cape MD, is "happy to accept the challenge". 23 Jul 2001 20:49New bursary for needy digital media studentsTinderbox, a division of Prism Holdings, has introduced a new bursary for students of digital media. The bursary will be awarded annually to needy students that show extraordinary talent. 16 Jul 2001 14:01Geo-Targeting: Online Advertisers' Newest StrategyGeo-targeting, or IP targeting, enables a website to recognize, in real time, a visitor's geographical location. Armed with this knowledge, companies are now looking to structure their site content and language to be more ethnically appropriate. Alex, a guest columnist for I-strategy, discusses the merits and demerits of geo-targeting on IP addresses. 12 Jul 2001 13:03Online Ad Measurement Systems Inaccurate in their ReflectionsSteve Gold, of Newsbytes.com, London, reports that in a European study run by Just-sites.com it has been found that websites are underestimating the number of page hits and responses that their banners and other adverts generate. Also, advertisers could be falling short of their potential page hits by up to 50 percent. 10 Jul 2001 18:05Selling techniques for small businessThe Brain has many interesting South African and international links including "Understand your customer", "Closing the sale" and everybody's favourite, "Making cold calls". 6 Jul 2001 00:29The SAARF LSM has become the most widely used marketing research tool in South Africa !The SAARF website provides an interesting explanation of many terms thrown around Marketing circles, but very seldom understood including LSM, AMPS and sub-divisions of segments. 6 Jul 2001 00:18Digital Newspapers - The Shape of the FutureThe World Association of Newspapers is going digital with the launching of its newest project at the World Newspaper Congress and World Editors Forum. The first publications will be offering digital, downloadable versions of daily newspapers through the internet, including all the ads, graphics and photographs the paper product provides. 5 Jul 2001 23:01Local content of TV commercials plungesAccording to Tony Koenderman of the Financial Times: "Only about half the commercials shown on TV are made in SA." 5 Jul 2001 19:47Abis keeps track of SA's Internet growthThe Audit Bureau of Internet Standards (ABIS) released figures on 22 February 2001 which indicates that offline advertising works well to drive online trafic !!!. Visit their website and relay this information to your clients. 29 Jun 2001 00:04Usability vs. design: the fight for the Web's vibrant soulWeb sites are meant to be used, and users approach each Web site with two fundamental needs: to find specific information, and to be informed on what's important. So, Web sites should be designed with that in mind. Usability is a science, bringing a mix of academic and practical skills to Web site design. Whatever your aim, a well designed and usable site will positively affect the outcome of your initiatives. Conversely, poor site design will seriously impair your results. 28 Jun 2001 23:53 |
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