High Life, the much applauded inflight magazine of British Airways, is getting a localised edition for BA-operated Comair. The new magazine replaces Horizons - Comair's previous inflight title, published by Media24. The contract was awarded to Omnicom-owned content marketing firm Cedar Communications UK and the first edition appeared 1 April 2012.
By Herman Manson: @marklives 4 Apr 2012 10:19
In the face of evolving brands, change has to be anticipated and the strongest indicator of that change is culture, Added Value South Africa cultural insights specialist Dr Inka Crosswaite said this week in Johannesburg, as she revealed the 10 mega-trends which she said will shape the future of brands, come 2012.
By Issa Sikiti da Silva: @sikitimedia 14 Oct 2011 10:58
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001 17:32
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001 17:13
[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.
Issued by Grapevine Communications 14 Apr 2001 15:53
Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.
1 Jan 1900 00:00
NEWSWATCH: On Wednesday, 5 March 2008, the South African Human Rights Commission will hold a public forum concerning the racial prejudice complaints against the controversial Forum of Black Journalists and the issue of exclusive organizations, reports IOL. Meanwhile, SABC chief executive Dali Mpofu was hauled over the coals by ANC MPs yesterday, Tuesday 26 February, at the National Assembly committee on communication, also writes IOL.
Ursula Cronjé, a 21 year old media studies student at the University of the Free State, is the winner of OFM's recent win your own radio show competition, which was promoted in the OFM Greatest Hits Volume II CD released end of last year.
Kagiso Media released its interim results for the six months ending December 2006 yesterday, Tuesday 13 February 2007, reporting a 34.6% increase in headline earnings to R77.7 million (2005: R57.8 million) off a revenue leap of 33.4% to R369.7 million (2005: R277 million). A dividend of 31c per share was declared, giving the share a dividend yield of 43%.
An important part of Fresh Eye Production's culture is to use their production and directing skills to highlight the plight of welfare organisations in South Africa.
Issued by Fresh Eye Film Productions 1 Jan 1900 00:00
Our 1994 World Class Sales Excellence Research Report declared sales as the next business frontier. Over the last several years, companies have had their focus sharpened by an external force... that of the customer.
By Peter Gilbert 1 Jan 1900 00:00
It is now a business truism that products and services are becoming commoditised more rapidly than ever before, and margins of most industrial businesses are under increasing pressure. Winning companies are however discovering that if you cannot differentiate yourself by what you sell, and you cannot differentiate yourself by how you sell, you will, by default, have to differentiate yourself by how much you sell it for.
A wearied and disillusioned customer of a local bank, observing his bank's enthusiastic endorsement of customer relationship management in their advertising, recently commented that this was somewhat akin to a group of serial rapists trying to organise candlelit dinners for their victims.
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