How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Disinformation has been used as a tactic in both politics and marketing for as long as we have had unscrupulous politicians and overly opportunistic marketers. But the rise and pervasiveness of social media has made disinformation - in the form of propaganda or fake news — a force that is capable of influencing elections and harming the bottom line of some of the strongest corporations.

By Oresti Patricios 2 hours ago

African winners in mobile remittance awards
African winners in mobile remittance awards

At the RemTECH Awards announced recently at the Global Forum on Remittances, Investment and Development in New York, mobility solutions provider, Mahindra Comviva and Zimbabwean mobile operator, Econet Wireless, jointly won the “Visionary Game Changer” category.

4 hours ago

#DigitalMarketing: Turning mobile video into a marketing star for your business
#DigitalMarketing: Turning mobile video into a marketing star for your business

Mobile is one of biggest revolutions to come to marketing in recent years, rivaled only by digital video. Bring the two together, and you have one of the most compelling engagement tools available to businesses of all sizes. Today, people can and do watch video wherever they are - and advertisers can take advantage of this trend by making interesting content that rewards them for their time.

By Nunu Ntshingila 15 hours ago

#DigitalMarketing: The only constant is change - and the customer
#DigitalMarketing: The only constant is change - and the customer

Just when you've mastered the interminable functionality of your new smartphone or taught mom how to upload holiday snaps to the latest photo-sharing platform, the virtual rug is ripped out from under you and once-cool new tech is given the switcheroo for something way cooler and newer.

By Desiree Gullan 15 hours ago

#DigitalMarketing: The shift to performance
#DigitalMarketing: The shift to performance

The biggest trend in digital marketing gaining momentum in the local market is the shift to performance, says Stijn Smolders, CEO of Sprout Performance Media Partners and a sponsor of Bizcommunity.com's Focus on Digital Marketing 2017.

Issued by Sprout Performance Media Partners 17 hours ago

Data/ © rawpixel via
African data is not “user-friendly”

ABUJA, Nigeria: A serious problem in “data user-friendliness” has been identified in Africa, according to stakeholders at the recent Africa Open Data Conference.

22 hours ago

scale/ © faithie via
Cartel conduct under investigation in Kenya

Cartel conduct is in the cross-hairs of the Competition Authority of Kenya (CAK), whose new leniency programme has some unique aspects.

1 day ago

#DigitalMarketing: The binary business case for marketing automation
#DigitalMarketing: The binary business case for marketing automation

2017 is set to be the year of wholesale adoption of marketing automation technology as consumer budgets constrict and the battle for share of wallet intensifies. Locally, economic pressures triggered by a ratings downgrade and reduced consumer spending is likely to create fierce competition among local brands and business providers.

By Nick Orton, Issued by Grapevine 1 day ago

#DigitalMarketing: AI and machine learning
#DigitalMarketing: AI and machine learning

Platinum Seed recently appointed Ally Behr as design director, as part of its strategy to expand its service offering and leadership team. Behr is responsible for the conceptualisation and execution of digital touch points for clients. She has worked on a multitude of international brands in a variety of environments, from conceptualising through-the-line campaigns, to operating within specialised teams that built complex products.

By Louise Marsland 1 day ago

#DigitalMarketing: The attributes of a successful digital marketing strategy
#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing a digital marketing strategy, advises digital communications consultant, Sue Disler, in this Q&A with Bizcommunity.com.

By Louise Marsland 1 day ago

Does your brand walk its CSR talk?
Does your brand walk its CSR talk?

The Sustainability, Enterprise and Responsibility Awards, otherwise known as The SERAS CSR Awards Africa, is an annual event that recognises the contributions of corporate Africa in transforming our collective society for the better. The theme for 2017, Transformational Sustainability: From Social Responsibility to Social Impact, aims to challenge corporates to ensure their social responsibility investments yield real-world results. Along with the awards, The SERAS publishes an annual CSR report which entails a comprehensive survey of all the projects entered.

By Sindy Peters 21 Jul 2017

National mobilisation of entrepreneurialism
National mobilisation of entrepreneurialism

A blueprint for Africa: If national mobilisation of entrepreneurialism across a country is a solid possibility, what's stopping it and who is blocking it? When will a nation start singing the joys of global exportability with super talented entrepreneurial powers and embrace the future? Why not start today?

By Naseem Javed 20 Jul 2017

Rikki Stein, Afrima international advisor
All Africa Music Awards receives nearly 5,000 entries

The 2017 edition of the All Africa Music Awards (Afrima) has received an overwhelming response after receiving 4,816 entries from African music artistes and music professionals at the close of the two-month entry submission process on Monday, 17 July 2017.

20 Jul 2017