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Public urged to join Gift of Light campaign for festive season
Public urged to join Gift of Light campaign for festive season

Philips has launched its 'Gift of Light' campaign during the festive season, enabling the public to make a donation from as little as R300 to provide a healthier and safer home environment for impoverished communities...

19 Dec 2014 08:06

Digital OOH displays promote social interaction in Tanzania
Digital OOH displays promote social interaction in Tanzania

Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences in Tanzania by leveraging the immediacy of digital out-of-home (OOH) displays to promote social interaction and social commentary.

17 Dec 2014 12:41

Take a walk on the wild side
Take a walk on the wild side

The opportunity to create memorable and effective advertising has never been greater, says Chris Thomas, chair and CEO of the BBDO network in Asia, the Middle East and Africa...

15 Dec 2014 07:04