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The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

TCRA for developmental oriented radio content
TCRA for developmental oriented radio content

Tanzania Communications Regulatory Authority (TCRA) Director General, Prof John Nkoma has stressed on the need for communication service providers to serve the public with content that will foster development.

By Nelly Mtema 27 Mar 2015 10:47

Kenya: Omtatah wants digital migration reversed
Kenya: Omtatah wants digital migration reversed

Some 80% of Kenyan TV viewers have been denied information as a result of digital migration, activist Okiya Omtatah said yesterday.

By Peter Ng'etich 27 Mar 2015 09:43

Media storm hits Nairobi over restaurant's 'no-Africans after 5' ban
Media storm hits Nairobi over restaurant's 'no-Africans after 5' ban

NEWSWATCH: According to The Voice in Kenya's capital Nairobi, a Chinese restaurant bans Africans after 5pm as it deems they could be a terrorism threat...

25 Mar 2015 13:02