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The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This blog post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Does your brand have what it takes to be a hero at the bottom of the pyramid? - Knowledge Resources
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Africa is an exciting and unpredictable place to be doing business. Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies.

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

Algerie Telecom launches Nooonbooks, an Arabic digital library
Algerie Telecom launches Nooonbooks, an Arabic digital library

ALGIERS: A new digital library "Nooonbooks" containing over 30,000 books exclusively in Arabic has been launched by Algerie Telecom (AT), announced its CEO Azouaou Mehmel on Friday...

23 Mar 2015 11:13

Top Employers Institute awards first Global Certifications - Top Employers Institute
Top Employers Institute awards first Global Certifications

Since 1991, the Top Employers Institute certifies excellence in the conditions that international companies create for their people. The introduction of a Top Employers Global Certification programme is a logical next step in view of the global trend in harmonisation of employee conditions. The first five Global Certifications have been awarded to Valeo, Technip, Dimension Data, JT International and DHL Express.

Issued by Top Employers Institute 23 Mar 2015 09:50