Marketing and communications executives are under a tremendous amount of pressure to prove the effectiveness of corporate online initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible ways.
CNBC Africa All Africa Business Leaders Awards (AABLA) presented by Johnnie Walker Blue Label, announced the winners of the West African round in a ceremony at Lagos' Oriental Hotel on Thursday, 23 October 2014.
On the last Biz Takeouts Marketing and Media Radio show on Thursday, 23 October, show host, Warren Harding started the show by finding out more about the Harley Davidson Africa, Snors for a Cause motorcade, taking place on 1 November across South Africa at the 10 Harley Davidson stores.
Al Jazeera has announced that there's finally a retrial date for its journalists in jail in Egypt. On 1 January 2015 the imprisoned journalists will have the appeals against their convictions considered. (video)
With no signs of slowing down, retail developments continue to shape the skylines of most sub-Saharan African cities with an influx of international retailers wanting to take advantage of the African consumer story.
Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.