On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted to Hando SiniSalu, Founder & CEO of Best Marketing International. We spoke to Hando about "The Best of Global Digital Marketing: The Book" as well as his trip to JHB and CPT on 13 & 14 August to talk at the Marketing Mix events. Hando discusses how they chose the case studies that are featured in the Best in Global Digital book and we chat about the South African entries for The Tweeting Badger and the Organ Donor shop by Native VML (@native).
Habari Media's Insights and Innovations Director, Byron John (@ByronJohnza), covered the topic of creativity at this year's Habari Media Tuongee which took place from 17-18 July. He gave delegates a how-to guide for creativity and innovation in the workplace, explaining why being creative can sometimes feel completely unattainable and also how to get out of that rut.
Orange and Emmaüs International has launched its 5th African mobile telephone recycling facility in Abidjan, Côte d'Ivoire. To mark the event, a first container loaded with 10 tonnes of mobile waste will leave the Côte d'Ivoire for recycling in France.
South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
The PromaxBDA Africa Awards which brings creatives together to explore thought-leadership, technology and the latest developments in the media marketing sector, takes place on 21 November at the Maslow Hotel in Sandton, Johannesburg.
The African Management Initiative (AMI) has launched the first in a series of free online courses developed with top business schools, aimed at reaching 1 million African managers and entrepreneurs in the next decade.
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.
A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark.