Frost & Sullivan recently highlighted the top technology trend predictions for 2017, among them the need for the adoption of content intensive strategies among mobile network operators (MNOs). This view is based on the assumption that OTT services will continue to negatively impact the average revenue per use (ARPU) of MNOs across the continent and the globe.
Mauritz Venter 17 hours ago
Mobile and cloud may be global technologies, but African startups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets.
Amrote Abdella 17 hours ago
The banks wouldn't give him a loan, so Cameroonian Georges Badjang approached a crowdfunding platform. Although relatively unknown in Africa, this alternative source of finance is helping his firm grow.
20 hours ago
New drought across swathes of southern Ethiopia may jeopardise the East African nation's restoration of food security after the worst agricultural seasons in decades, unless urgent efforts are made to shore up vulnerable households in rural areas, FAO warned.
21 hours ago
Lately Kenyan brands have been partnering with influencers to push their messages to their target audiences. These bloggers, media personalities and sport stars have large social media followings and clout, which allow brands to connect to customers in authentic ways.
22 hours ago
Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video.
3 days ago
Just three years ago, most of the world's fastest-growing economies were in Africa, among them Angola, Chad, Ethiopia, Mozambique, Nigeria, Rwanda and Sierra Leone. A middle class was emerging, led by young, tech-savvy entrepreneurs who bought flashy cars, new houses and the latest smartphones.
Kingsley Ighobor 3 days ago
Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. eMarketer predicted that more than one quarter of US internet users will be using an ad blocker by the end of 2016.
Daryn Mason 3 days ago
The National Small Business Chamber Summit, one of Africa's largest entrepreneurial events offers over 100 sessions and seminars to help entrepreneurs grow their business. It takes place on 15-16 February at the Gallagher Convention Centre, Johannesburg.
3 days ago
Senditoo, a new mobile airtime startup, has started 2017 with ambitious plans to become one of Africa's fastest growing airtime transfer services.
3 days ago
We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals.
Harry Welby-Cooke 3 days ago
Marketing practitioners have long known that if their brands continue to deliver outdated, irrelevant or untimely digital experiences, they are insulting their customer's intelligence and wasting their time, driving defection and abandonment.
Nick Orton 3 days ago