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How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair. Every morning the previous day's sales figures are analysed, marketing performance is objectively scrutinised, new sales targets are set, and marketing campaigns are tweaked and intensified.

By Bandile Ndzishe 12 hours ago

Multispeed growth in Africa likely to change foreign direct investment
Multispeed growth in Africa likely to change foreign direct investment

EY's third instalment of its Africa Attractiveness programme for 2016 anticipates continued variable economic performance across Africa's sub-regions. This follows from the sharp downward revisions in overall growth forecasts this year, mainly reflecting challenging conditions in Sub-Saharan Africa's (SSA) three largest economies, Angola, Nigeria and South Africa.

12 hours ago

Nigeria's Guardian newspaper launches brand studio
Nigeria's Guardian newspaper launches brand studio

LAGOS, Nigeria - The Guardian newspaper, Nigeria, has launched the Guardian Brand Studio, a multiplatform content marketing solution for advertisers. Following on from the launch of Guardian TV and the overhaul of its digital platforms, this launch demonstrates The Guardian's ongoing commitment to being a leader in the market.

12 hours ago

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ECA urges Africa to push ahead with Continental Free Trade Area

ADDIS ABABA, Ethiopia - The Africa Trade Forum ended in Addis Ababa Wednesday with Economic Commission for Africa's Coordinator, David Luke, of the African Trade Policy Centre (ATPC) urging participants to act on conclusions reached in discussions this week as the continent seeks to meet its October 2017 deadline for the implementation of the Continental Free Trade Area (CFTA).

12 hours ago

Exponential creates augmented reality ad experience with new Face Filter VDX ad unit
Exponential creates augmented reality ad experience with new Face Filter VDX ad unit

The new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads.

Issued by Exponential 15 hours ago

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Smart and Kirusa partner to launch InstaVoice in Uganda

KAMPALA, Uganda - Smart Uganda, an emerging telecom service provider, and Kirusa, global telecom and social media solutions, announced the launch of InstaVoice Missed Call, Voicemail, and Voice SMS service in Uganda. With this collaboration, Smart subscribers can now send and receive voice messages easily, to and from other subscribers in Uganda, and also across the globe.

16 hours ago

UNAIDS partners with StarTimes to broadcast HIV prevention messages
UNAIDS partners with StarTimes to broadcast HIV prevention messages

NEW YORK, USA - UNAIDS and media partner StarTimes are working together to reach millions of people with World AIDS Day messages this month on the theme of HIV prevention. UNAIDS has produced two short videos that promote the life-cycle approach to HIV prevention-finding HIV solutions for everyone, at every stage of life. StarTimes will broadcast the videos across their African networks in English and French until the end of the year.

16 hours ago

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Gemalto boosts LTE adoption and usage

Gemalto, a world leader in digital security, announced the latest version of its LinqUs Device Management solution, designed to help mobile operators provide subscribers with a seamless journey to LTE. It now offers operators real-time identification and automatic over-the-air configuration of their subscribers' 4G devices and instant promotion of targeted tariff plans and offers.

19 hours ago

Mirko Vitali © –
How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world.

By Damon Stapleton 1 day ago

Top ten predictions from Ericsson headed up by AI
Top ten predictions from Ericsson headed up by AI

Ericsson Consumer Lab has produced its sixth edition of its annual trend report The 10 Hot Consumer Trends for 2017 and beyond. AI is an important theme this year and consumers see it playing a much more prominent role than before - both in society and at work. Thirty-five percent of advanced internet users want an AI advisor at work, and one in four would like an AI as his or her manager.

1 day ago

APO launches press clipping service targeting African media
APO launches press clipping service targeting African media

APO, the African Press Organization, has announced that it will offer a press clippings service for 300 influential Africa newspapers, magazines and trade publications, from March 2017.

1 day ago

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Time for B2B marketers to get serious about social media

Marketers working for business to business (B2B) brands can no longer merely dabble in social media - they need to start focusing on it as one of the most powerful and important tools to which they have access. Social media is no longer merely a personal tool - it is a means to talk to the most powerful decision-makers in B2B environments.

1 day ago

Top marketing automation tools for your business
Top marketing automation tools for your business

Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.

By Jared Koning 2 Dec 2016