One of the difficulties of advertising research is to determine the dimensions to measure.
mike broom 14 hours ago
CNN's Laurie Segall interviewed Facebook CEO Mark Zuckerberg in an exclusive broadcast interview - his first in nearly five years. The interview took place of Facebook's Community Summit in Chicago where the company announced a new mission statement: “To give people the power to build community and bring the world closer together.”
17 hours ago
There has been much talk about Africa's urban dividends - the increased prosperity and sustained socioeconomic development resulting from the expansion and industrialisation of African cities.
Franck Kuwonu 19 hours ago
Putting African history on the map globally through storytelling combined with academic research is something that Deutsche Welle, in partnership with the Gerda Henkel Foundation, is doing.
23 hours ago
CAIRO, Egypt: The Bots for Messenger Challenge was launched 15 February 2017 in 64 countries across the wider Middle East and Africa to recognise and reward developers who were able to create the most innovative new bots on Facebook Messenger.
1 day ago
A new service has been launched which enables Nigerians to access movie show times, view trailers and purchase tickets all via BBM.
1 day ago
Despite the burgeoning global trend towards digital marketing, in-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 1 day ago
Mobile insurance startup Tabech has been selected as the winner of the Mozambique round of Seedstars World for its Móvelcare product. It was also announced that the annual Seedstars Africa Regional Summit will take place in Mozambique later this year.
1 day ago
NAIROBI, Kenya - In the wake of Africa month it's easy to be proud of all that we are achieving as a continent. According to the African Development Bank, Africa is the continent with the world's second fastest growing economy.
Sthembile Shabangu 1 day ago
JOHANNESBURG: Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office at Culross on Main in Bryanston, which not only represents Facebook's vision for openness and connectivity but its connectedness with its staff who are very much seen as humans with a social life beyond the workplace.
Jessica Tennant 1 day ago
At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives on basic spreadsheets and stored on mainframe computers. During this time, customer satisfaction was measured in an informal way and based on annual surveys and feedback to front-line retail workers.
Bradley Elliott 2 days ago
In total, .africa recorded 981 registrations by trademark owners over the 60 days from 4 April 2017, placing it within the top ten globally for the largest number of domain name reservations during the sunrise phase of the new gTLD's launch process.
2 days ago