Petro Kuprynenko © –
A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 14 hours ago

Image courtesy of CNN
Zuckerberg on Facebook's new mission statement

CNN's Laurie Segall interviewed Facebook CEO Mark Zuckerberg in an exclusive broadcast interview - his first in nearly five years. The interview took place of Facebook's Community Summit in Chicago where the company announced a new mission statement: “To give people the power to build community and bring the world closer together.”

17 hours ago

Urban growth a boon for Africa's industrialisation
Urban growth a boon for Africa's industrialisation

There has been much talk about Africa's urban dividends - the increased prosperity and sustained socioeconomic development resulting from the expansion and industrialisation of African cities.

By Franck Kuwonu 19 hours ago

Telling Africa's history from an African perspective
Telling Africa's history from an African perspective

Putting African history on the map globally through storytelling combined with academic research is something that Deutsche Welle, in partnership with the Gerda Henkel Foundation, is doing.

23 hours ago

Emeka Afigbo, Facebook’s head of platform partnerships for the Middle East and Africa.
Bots for Messenger Developer Challenge winners announced

CAIRO, Egypt: The Bots for Messenger Challenge was launched 15 February 2017 in 64 countries across the wider Middle East and Africa to recognise and reward developers who were able to create the most innovative new bots on Facebook Messenger.

1 day ago

Mobile movie ticket services for Nigerians
Mobile movie ticket services for Nigerians

A new service has been launched which enables Nigerians to access movie show times, view trailers and purchase tickets all via BBM.

1 day ago

Banking the win of simple business innovation
Banking the win of simple business innovation

Are you using the power of digital to make things worse?

By Douglas Kruger 1 day ago

In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

Despite the burgeoning global trend towards digital marketing, in-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 1 day ago

Tabech wins Seedstars Mozambique round
Tabech wins Seedstars Mozambique round

Mobile insurance startup Tabech has been selected as the winner of the Mozambique round of Seedstars World for its Móvelcare product. It was also announced that the annual Seedstars Africa Regional Summit will take place in Mozambique later this year.

1 day ago

Sthembile Shabangu
Innovation is the key to keep Africa moving forward

NAIROBI, Kenya - In the wake of Africa month it's easy to be proud of all that we are achieving as a continent. According to the African Development Bank, Africa is the continent with the world's second fastest growing economy.

By Sthembile Shabangu 1 day ago

Facebook Africa's new forward-looking office space
Facebook Africa's new forward-looking office space

JOHANNESBURG: Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office at Culross on Main in Bryanston, which not only represents Facebook's vision for openness and connectivity but its connectedness with its staff who are very much seen as humans with a social life beyond the workplace.

By Jessica Tennant 1 day ago

How retailers can use social CRM to create meaningful engagement
How retailers can use social CRM to create meaningful engagement

At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives on basic spreadsheets and stored on mainframe computers. During this time, customer satisfaction was measured in an informal way and based on annual surveys and feedback to front-line retail workers.

By Bradley Elliott 2 days ago

.africa records 981 registrations during sunrise phase
.africa records 981 registrations during sunrise phase

In total, .africa recorded 981 registrations by trademark owners over the 60 days from 4 April 2017, placing it within the top ten globally for the largest number of domain name reservations during the sunrise phase of the new gTLD's launch process.

2 days ago