Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service.

By Michael Bornheim 1 day ago

Free Wi-Fi brings marketing returns for retailers
Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue. Customer engagement via Wi-Fi allows retailers to reach customers without contravening personal information legislation, as customers are incentivised to offer data via their devices or social media profiles in return for high-performance internet.

By Prashil Gareeb 1 day ago

Bamako, Mali. © Thomas Dutour via
Rags, not riches, defining Africa's urban explosion

BAMAKO, Mali - Anarchic architecture, unchecked pollution and high costs of living are the lot of African city dwellers, experts warn, as living standards fail to keep pace with rapid urban growth on the continent.

1 day ago

Madeleine Berre
Africa's women in business challenge status quo

GENEVA, Switzerland – A Women in Business initiative was launched at this year's Africa CEO Forum, where a high-level panel of female leaders gathered to discuss barriers to women climbing the corporate ladder and solutions to tackling the gender gaps in leadership across the continent.

1 day ago

Africa declines in travel freedom index
Africa declines in travel freedom index

The African continent has suffered the most dramatic decline in freedom of travel to other countries around the globe, according to the Henley & Partners Visa Restrictions Index.

1 day ago

Togo © boldg via
i24 News partners for Africa-Israel Summit

TEL AVIV, Israel - i24News, which aims to strike deep and long-term roots in the African continent, will be the official media partner for the Africa-Israel Summit taking place in Lomé, Togo, from October 23-27, 2017.

2 days ago

Halima Aliko Dangote
New York's Africa Center gets fundraising push

LAGOS, Nigeria – Fundraising efforts have been launched for The Africa Center in New York City, a non-profit, multidisciplinary institution that provides a gateway for engagement with contemporary Africa, and a platform for the most compelling content from the continent.

2 days ago

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation.

By Kate Kenyon 2 days ago

Business pivotal to dealing with social inequalities in Africa
Business pivotal to dealing with social inequalities in Africa

Business leadership is needed to ensure that the triple challenges of poverty, unemployment and inequality are addressed on the continent, said Seema Sardha, director of export promotions at the South Africa Department of Trade and Industry (the dti), during a West African investment seminar.

2 days ago

World Bank announces USD57bn in financing for Africa
World Bank announces USD57bn in financing for Africa

WASHINGTON, USA - The World Bank on Sunday announced $57 billion in financing for sub-Saharan Africa over the next three fiscal years.

2 days ago

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm: Pinterest.

2 days ago

Orange launch in Burkina Faso.
Orange launches into Burkina Faso

PARIS, France - Orange is consolidating its position in West Africa with the announcement of the launch of its brand in Burkina Faso, just under a year after the closing of the group's acquisition of Airtel, together with Orange Côte d'Ivoire.

3 days ago

Mangsaab © –
The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up!

By Ross Sergeant 20 Mar 2017