There is no doubt that Africa has taken center-stage in terms of global investment and expansion of operations. The African economic growth story presents opportunities for a multitude of marketing and communications disciplines, including PR. However, exploiting the Africa business opportunities carries a degree of challenges, which need to be understood within the broader context of operating in Africa. At a PRISA networking breakfast, Trish Pichulik reports back on Vincent Magwenya's experiences on building the Magna Carta network on the continent with his knowledge of the general operating conditions in Africa.
Issued by P and P Communications 2 Sep 2014 12:20