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Could mobile marketing be the key to combating Ebola in Africa?
Could mobile marketing be the key to combating Ebola in Africa?

With approximately 8,000 people infected with Ebola, nearly 4,000 deaths in five West African countries due to the virus, and the whole world on high alert, the question arises: how do we effectively inform Africans about the facts? How do we help those with the virus get response to the rest of the country, place ways of preventing it from spreading, and how do we take action to eradicate this threat? Mobile marketing could be the key.

By Craig Rossouw 21 Oct 2014 12:21

Solutions for the cash to digital convergence
Solutions for the cash to digital convergence

Co-founder and CEO of cash-based POS platform provider Nomanini, Vahid Monadjem, will be discussing solutions for the cash to digital convergence at AfricaCom 2014. His presentation is at 12.40pm on day two of the conference on 12 November under the Mobile Money and m-commerce stream.

21 Oct 2014 11:55

What the African data gap means for business
What the African data gap means for business

With the buzz on President Obama's Power Africa initiative, the NASA composite map showing the world's haves and have-nots of electricity has become an iconic image. The US is brightly lit, as is Europe and parts of Asia. India, Indonesia, and Brazil, sparkle in the nighttime map. And then there is Africa, nearly dark but for a smattering of lights around South Africa, Lagos, and the Mediterranean shores. At last, the world has finally woken up to the pressing need for electricity in Africa.

By Carol Pineau 20 Oct 2014 11:26

Kenya in drive to have 40% local content on broadcasting platforms
Kenya in drive to have 40% local content on broadcasting platforms

Kenya, through the Communications Authority of Kenya, has set out to enforce a directive that will have all television stations in Kenya air 40% local content in their program lineup.

By Susan Mwenesi 20 Oct 2014 08:52

East Africa to benefit from cross border money transfer service
East Africa to benefit from cross border money transfer service

Airtel Money is set kick off the pilot phase of a cross border money transfer product in East Africa on 1 November 2014. This will reportedly enable customers to send, receive and withdraw money from their Airtel Money wallets.

20 Oct 2014 07:11

Three factors that will make or break your email marketing campaign
Three factors that will make or break your email marketing campaign

Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.

By David Sylvester 20 Oct 2014 07:06

TBWA\Africa conference to focus on scope for sustained business expansion
TBWA\Africa conference to focus on scope for sustained business expansion

In a quest for continued strong growth, Zimbabwean communication businesses aligned with the Africa network of the global TBWA\ advertising group are about to plug into the latest creative trends and marketing industry developments. The scope for sustained business expansion across sub-Saharan markets is high on the agenda at the annual TBWA\Africa conference in Maputo, Mozambique, from 22-24 October.

18 Oct 2014 09:49

How to make your mobile app go global
How to make your mobile app go global

Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of more than one billion potential online smartphone customers.

By Ian Henderson 17 Oct 2014 15:00

The cultural differences and doing business in Africa
The cultural differences and doing business in Africa

Africa has been earmarked as a big growth market in which to operate, but you need to know what you're doing to achieve any kind of success in this dynamic environment.

By Louise Robinson 17 Oct 2014 11:56

Salary Review reveals 20% increase in IT salaries - CareerJunction
Salary Review reveals 20% increase in IT salaries

This is just one of many interesting findings revealed by one of SA's leading job boards, CareerJunction, in their most recent Salary Review. The report, compiled by online labour market indicator, the CareerJunction Index (CJI), shows a 20% increase in salary offerings among managerial IT staff since the end of 2013. According to the CJI, this is most likely as a result of a steady and considerable increase in labour demand within the IT industry during 2014.

Issued by CareerJunction 17 Oct 2014 09:35

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award
Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

Frost & Sullivan has honoured Samsung Kenya with the 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award, based on its recent analysis of the mobile phone market.

17 Oct 2014 09:32

Last opportunity to win an invitation to AfricaCom 2014
Last opportunity to win an invitation to AfricaCom 2014

One African journalist can stand the chance to win an invitation to attend the 17th AfricaCom 2014 telecoms event, taking place from 11-13 November 2014. APO will offer transport, accommodation and perdiem to the winner.

17 Oct 2014 08:21

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12