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The African Affluent: Hyper connected

Africa, one of the fastest growing regions on earth. The 3.4 million highest earners in the continent's leading economies are very much like their counterparts in other parts of the globe: they are well educated, earn relatively high incomes, have embraced digital media and are important consumers of luxury and high end goods.

30 Jul 2014 12:13

Jockey targets Gabarone through OOH campaigns

To strategically engage the consumer market in Botswana, the Jockey out of home campaign has fifteen Jockey branded taxis travelling on major arterial routes around Botswana as well as a billboard on one of the main roads in Gabarone ensuring that the Jockey brand is visible to many consumers passing by on a daily basis.

30 Jul 2014 11:26

New Deloitte Programme to award African tech companies

Deloitte has launched a competition, Deloitte Technology Fast50 Africa Programme, to recognise and award African technology companies that have achieved the fastest rates of revenue growth in the past five years.

30 Jul 2014 11:10

Social media bigwigs to be awarded

Kenyans with influence in the digital space will be celebrated and recognised for using social media positively to impact lives at this year's OLX Kenya Social Media Awards (SOMA). Nominations are now open until 17 August 2014.

30 Jul 2014 09:43

Airtel wins case against Safaricom to open up M-Pesa

The Communications Authority of Kenya (CAK) has ruled in favour of Airtel after the company accused its rival Safaricom of anti-competitive practice, a move coming weeks after Safaricom had decided to open up the network.

By Susan Mwenesi 29 Jul 2014 17:39

Is your brand socially awkward?

At the social media party, is your brand engaging in sparkling conversation or just muttering random facts to itself in the corner? Figure out where your brand fits in to the mix and how to climb the social ladder.

Issued by Gullan&Gullan 29 Jul 2014 13:37

Teraco remains a hub for global players

Launched two years ago, the Africa Cloud eXchange (ACX) from Teraco Data Centre Environments now provides access to 54 African countries via local and global carriers. ACX aims to provide a secure data centre environment for cloud providers to colocate and onward distribute their service offerings to the rest of Africa.

29 Jul 2014 08:44

African filmmakers receive support from Steps

Steps, the Cape Town-based organisation behind the AfriDocs Film Week event, has provided financial support for African films focusing on some of the angry voices of African youth.

28 Jul 2014 12:29

Volcano wins Ad Age International Agency Award

Johannesburg-based full-service advertising agency, Volcano, has been awarded Silver in the Ad Age International Small Agency of the Year Awards, held this week in Austin, Texas - the first African agency to take home this prestigious award. The Volcano Group saw a substantial increase of 18.4% in its revenue and has acquired a considerable number of new accounts over the past year.

Issued by Volcano 28 Jul 2014 11:55

When to send a press release in Africa

For a PR professional, scheduling the distribution of press releases from an enterprise or a organisation that is active in several African countries can present certain challenges.

By Nicolas Pompigne-Mognard 28 Jul 2014 11:32

GfK adds additional African countries to global consumer survey

GfK, a global market research company, researches and produces an annual syndicated study called 'The Roper Reports Worldwide'. This is an annual quantitative consumer trends study conducted in 25 countries, surveying over 37,000 consumers. The Roper Report is described as the largest and most rigorous consumer trends study in the world, providing companies with a robust source for decision-making.

28 Jul 2014 11:16

Adclick Africa launches new mobile DSP

Adclick Africa is proud to announce the launch of a mobile DSP serving advertisers across Africa. It's no secret that mobile is becoming the top medium to connect with African consumers and Adclick Africa is leading the way in connecting the African audience on mobile with advertisers.

Issued by Adclick Africa 28 Jul 2014 11:01

What should a modern marketing manager be able to do?

South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.

By Chemory Gunko 24 Jul 2014 09:47