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Expanding the customer funnel to increase conversions

In the second part of a two-article series exploring the digital customer journey, 25AM's Johan Walters offers some tips and techniques for optimising the purchasing funnel.

By Johan Walters 18 Apr 2014 07:39

How a spokesman can transform your conference

If you are in charge of planning an important corporate conference, you want to make sure that your company shines in all its glory. Whether the event lasts for just several hours, a standard business day, or spans several days, you want it to go smoothly.

By Peter Davidson 17 Apr 2014 10:06

Africa Design Award 2014 entries close end April

Entries for the Africa Design Award are still open until 30 April. The players of 'African' design (designers, aspiring designers, design agencies, businesses that have incorporated the notion of design into their strategy of development, states, local authorities, associations, architects, cooperatives, craftsmen etc.) that have created and developed design concepts in any field, that have a direct or indirect link with the African continent, can present the project or concept of their choice - a project that already exists which must embody "a certain vision of Africa in its desire to move ahead, through the material consistency of the project or in the approach that it represents".

17 Apr 2014 10:04

Majority phones sold in Kenya are smartphones

IT News Africa reports that, according to mobile operator Safaricom, 67% of mobile phones sold in Kenya are smartphones.

16 Apr 2014 11:35

Emerging retail patterns in Africa

GfK, one of the world's largest research companies delving into the marketing trends around the way people live, think and shop, has released its research conducted in South Africa, Kenya and Nigeria. The growth of Africa continues as the continent increasingly evolves and, based on this trend, major retail chains have seen the opportunity to capitalise on this growth and drive the evolution of modern trade through aggressive expansion into Africa.

16 Apr 2014 10:40

Eskimi to sponsor Mobile West Africa 2014

Eskimi has announced that it will be sponsoring Mobile West Africa 2014 which is taking place from 13-16 May at the Four Points by Sheraton, Lagos, Nigeria.

16 Apr 2014 10:24

The top 20 Best Liked Ads for 2013

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not.

Issued by Millward Brown 16 Apr 2014 10:21

[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape

Join Biz Takeouts Marketing & Media radio show host Warren Harding (@bizWazza) every Thursday from 9am-10am from the 2oceansVibe Radio. This week we chat to DK Badenhorst, Strategic Planner at Y&R Cape Town (@YoungRubicamSA) and the directors of MaxAxion (@MaxAxion), Daniel Courtenay (@drdanc) and Nicolle Harding (@NicolleHarding). [twitterfall]

16 Apr 2014 09:53

Second part of MEF three-country African Growth Market Study released

MEF, the global community for mobile content and commerce, has launched the second part of its three-country African Growth Market Study, which surveyed mobile business leaders in the region to deliver an industry snapshot of market confidence and key drivers for mobile content and commerce in Kenya, Nigeria and South Africa.

15 Apr 2014 14:15

MTN Bushfire - Swaziland's music and arts festival

MTN Bushfire is Swaziland's three day music and arts festival from 30 May to 1 June, 2014, which celebrates creative expression whilst promoting social responsibility, stimulating the economy, and drawing talent and tourists from across Africa and around the world. More than simply a music festival, it's a creative space where expression, learning, sharing and inspiration take hold.

15 Apr 2014 10:31

Internet exchange point opened in Swaziland

Late last week saw the African Union Commission (AUC) launch the internet exchange point (IXP) in Swaziland which will contribute to bringing efficiency in the routing of intra-country internet traffic and hence faster and more secure exchange of intra-country internet traffic.

15 Apr 2014 09:51

Oju officially launches all 65 Afro emoticons

Powered by Mi-Fone, the first African mobile devices brand, 'Oju', (literally meaning 'faces' in the Yoruba language from Nigeria), has revealed the full range of 65 Afro emoticons at the global launch for the brand late last week.

15 Apr 2014 08:49

The relevance of personal branding and marketing

We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

By Donna Rachelson 11 Apr 2014 08:01