Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group
Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group

Y&R South Africa and NATIVE VML are partnering to form the VML and Y&R Africa Group, a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.

16 hours ago

Be brave: Differentiate with digital
Be brave: Differentiate with digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.

By Mike Saunders 17 hours ago

Digital communication is leading channel for customer engagement
Digital communication is leading channel for customer engagement

From social media to virtual reality and email to chat, digital communication is the leading channel for customer engagement, lead by the millennial generation.

20 hours ago

AR and VR add clout to visual marketing for SA brands
AR and VR add clout to visual marketing for SA brands

Augmented and virtual realities are ready to make their mark in South Africa and could be a game changer in visual marketing for the retail and tourism sectors in particular.

By Johan Walters 20 hours ago

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African film content classification and online child protection

The Kenyan Film Classification Board (KFCB) has concluded a two week reciprocal study tour, hosted by the Film and Publication Board (FPB) of South Africa, to identify mutually beneficial activities for both countries, develop mechanisms and programs for content classification and regulation, and promote best practice.

21 hours ago

Enterprise apps essential for true digital transformation
Enterprise apps essential for true digital transformation

An organisation's applications are the glue that makes digital transformation possible. Without an optimised, next-generation application landscape, firms will find it very difficult to compete in modern digital ecosystems, or capitalise on the advantages of rapidly shifting markets.

By Shubna Harilal 22 hours ago

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Technology to play a key role in global food security

Technology will increasingly play an important role in agricultural food production as the world races to ensure that food supply will be able to meet growing demand in the future.

23 hours ago

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Kangpe named Nigeria's 'Best Startup' at Seedstars Lagos

During Seedstars Lagos, Kangpe won the Nigeria round of Seedstars World and will represent the country at the Seedstars Summit in Switzerland to compete for up to USD$1 million in equity investment.

23 hours ago

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Pan-African initiative to amplify women's voices

The Gra├ža Machel Trust has announced that it will launch a pan-African initiative to 'Multiply the Faces and Amplify the Voices' of African women as a force for economic and social transformation. The Trust will convene the first-ever Women Advancing Africa (WAA) Forum in 2017 to highlight the critical role that women play in shaping Africa's development.

1 day ago

Source: IT News Africa
Big Data is watching - embrace the benefits

Consumers are getting wise to brand activities - but it's not as simple as they may assume. After several unsolicited calls in the course of a couple of days, people start to wonder which of the brands they have dealt with has sold their details on as a list to contact centres.

By Wynand Smit 1 day ago

Addis Ababa to host 10th African Development Forum
Addis Ababa to host 10th African Development Forum

ADDIS ABABA, Ethiopia - Preparations are underway for the 10th African Development Forum (ADF) to be convened by the Economic Commission for Africa, the African Union and the African Development Bank.

1 day ago

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CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them.

By Bandile Ndzishe 1 day ago

Fox Networks Group announces new Africa executive team
Fox Networks Group announces new Africa executive team

Fox Networks Group Europe and Africa has announced a new executive structure for Fox Networks Group, Africa. Gary Alfonso will join the organisation as general manager with complete strategic and operational responsibility for the sub-Saharan operations of FNG and National Geographic Partners.

1 day ago