Former president Nelson Mandela's life is profiled tonight on DStv's History Channel |
Madiba 'brand' a winner

From colouring books to signed autobiographies, there is no denying that the Nelson Mandela name is a money spinner.

By Petru Saal 1 hour ago

Nefrids Africa wins Seedstars Tanzania round
Nefrids Africa wins Seedstars Tanzania round

Nefrids Africa has won the Tanzania round of Seedstars World and will represent Tanzania at the Seedstars Summit in Switzerland to compete for up to $1m in equity investments and other prizes.

2 hours ago

#DigitalMarketing: Turning mobile video into a marketing star for your business
#DigitalMarketing: Turning mobile video into a marketing star for your business

Mobile is one of biggest revolutions to come to marketing in recent years, rivaled only by digital video. Bring the two together, and you have one of the most compelling engagement tools available to businesses of all sizes. Today, people can and do watch video wherever they are - and advertisers can take advantage of this trend by making interesting content that rewards them for their time.

By Nunu Ntshingila 13 hours ago

#DigitalMarketing: The only constant is change - and the customer
#DigitalMarketing: The only constant is change - and the customer

Just when you've mastered the interminable functionality of your new smartphone or taught mom how to upload holiday snaps to the latest photo-sharing platform, the virtual rug is ripped out from under you and once-cool new tech is given the switcheroo for something way cooler and newer.

By Desiree Gullan 13 hours ago

#DigitalMarketing: The shift to performance
#DigitalMarketing: The shift to performance

The biggest trend in digital marketing gaining momentum in the local market is the shift to performance, says Stijn Smolders, CEO of Sprout Performance Media Partners and a sponsor of Bizcommunity.com's Focus on Digital Marketing 2017.

Issued by Sprout Performance Media Partners 15 hours ago

Data/ © rawpixel via
African data is not “user-friendly”

ABUJA, Nigeria: A serious problem in “data user-friendliness” has been identified in Africa, according to stakeholders at the recent Africa Open Data Conference.

20 hours ago

scale/ © faithie via
Cartel conduct under investigation in Kenya

Cartel conduct is in the cross-hairs of the Competition Authority of Kenya (CAK), whose new leniency programme has some unique aspects.

1 day ago

Image supplied.
Customer Experience Management Summit returns to Cape Town

The sixth Customer Experience (CX) Management Summit in Africa, taking place 16-17 August 2017 at the Century City Conference Centre in Cape Town, will explore current and future state of CX to strengthen the industry within the African continent

1 day ago

In-app ticket purchase for local concerts, events in Nigeria
In-app ticket purchase for local concerts, events in Nigeria

BBM Messenger has partnered with Nigeria's Ariiyatickets to offer an event tickets service to users in Nigeria.

1 day ago

#DigitalMarketing: The attributes of a successful digital marketing strategy
#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing a digital marketing strategy, advises digital communications consultant, Sue Disler, in this Q&A with Bizcommunity.com.

By Louise Marsland 1 day ago

#DigitalMarketing: AI and machine learning
#DigitalMarketing: AI and machine learning

Platinum Seed recently appointed Ally Behr as design director, as part of its strategy to expand its service offering and leadership team. Behr is responsible for the conceptualisation and execution of digital touch points for clients. She has worked on a multitude of international brands in a variety of environments, from conceptualising through-the-line campaigns, to operating within specialised teams that built complex products.

By Louise Marsland 1 day ago

Audi pulls 'sexist' China ad after public outcry
Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

Marketing in a recession and beyond
Marketing in a recession and beyond

Through my company's membership of the Ehrenburg Bass Institute (EBI) for marketing science, the company has access to consumer behaviour tracked from way before, during and post the previous recession, and that data has revealed very clear shopper insights. One of the biggest lessons I've learned is just how habitual consumers are.

By Gill Randall 18 Jul 2017