Sabre Awards come to Africa
Sabre Awards come to Africa

The Sabre Awards, which recognise superior achievement in branding, reputation & engagement, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America and South Asia, will now run in Africa. The deadline for entries is 9 January 2017, although late entries will be accepted until 6 February, with payment of an additional fee.

1 day ago

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Call for agriculture to be central to Africa's development

ABUJA, Nigeria - The 11th African Economic Conference (AEC) wound up in Abuja, Nigeria on Wednesday, after three days of intensive discussions on how African countries can achieve agro-allied industrialisation.

1 day ago

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Is traditional advertising really dead?

You have come of age and need to set up an email account. You are also excited at the prospect of joining Facebook, Twitter, Tinder, Snapchat, Instagram and your peers insist that you join Telegram because it is "cool". One problem though - you can't find a username combination that suits you.

By David Karega 1 day ago

Lesotho
Lesotho: How mobile technologies are saving thousands

The Vodafone Foundation announced a mobile-based HIV programme in Lesotho, where an estimated 23% of the population is HIV positive, many of whom live in extreme poverty in remote rural communities separated by mountainous terrain with minimal infrastructure.

1 day ago

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African PR awards launched

The Holmes Group is partnering with the African Public Relations Association (APRA) to launch its first ever African SABRE Awards. The competition is now open for entries, and the winners will be recognised at a gala dinner during the 2017 APRA conference, which will take place in Marrakesh, Morocco, next May.

1 day ago

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Visa and Nest launch FinTech bootcamp for Africa

Visa has partnered with Nest, early-stage venture capital firm and global innovation accelerator, to launch the Visa Bootcamp, an intensive four-day FinTech bootcamp. The first-of-its-kind programme in Africa is designed to accelerate innovation from across Africa and the world, shaping the future of finance for consumers and businesses across the continent.

2 days ago

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Egypt sees 'three-year strategy' to revive economy

CAIRO - Egypt has an ambitious three-year reform plan that, with foreign help, can revive its struggling economy, the minister of international cooperation said.

2 days ago

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How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair.

By Bandile Ndzishe 2 days ago

Multispeed growth in Africa likely to change foreign direct investment
Multispeed growth in Africa likely to change foreign direct investment

EY's third instalment of its Africa Attractiveness programme for 2016 anticipates continued variable economic performance across Africa's sub-regions. This follows from the sharp downward revisions in overall growth forecasts this year, mainly reflecting challenging conditions in Sub-Saharan Africa's (SSA) three largest economies, Angola, Nigeria and South Africa.

2 days ago

Nigeria's Guardian newspaper launches brand studio
Nigeria's Guardian newspaper launches brand studio

LAGOS, Nigeria - The Guardian newspaper, Nigeria, has launched the Guardian Brand Studio, a multiplatform content marketing solution for advertisers. Following on from the launch of Guardian TV and the overhaul of its digital platforms, this launch demonstrates The Guardian's ongoing commitment to being a leader in the market.

2 days ago

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ECA urges Africa to push ahead with Continental Free Trade Area

ADDIS ABABA, Ethiopia - The Africa Trade Forum ended in Addis Ababa Wednesday with Economic Commission for Africa's Coordinator, David Luke, of the African Trade Policy Centre (ATPC) urging participants to act on conclusions reached in discussions this week as the continent seeks to meet its October 2017 deadline for the implementation of the Continental Free Trade Area (CFTA).

2 days ago

Exponential creates augmented reality ad experience with new Face Filter VDX ad unit
Exponential creates augmented reality ad experience with new Face Filter VDX ad unit

The new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads.

Issued by Exponential 2 days ago

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Time for B2B marketers to get serious about social media

Marketers working for business to business (B2B) brands can no longer merely dabble in social media - they need to start focusing on it as one of the most powerful and important tools to which they have access. Social media is no longer merely a personal tool - it is a means to talk to the most powerful decision-makers in B2B environments.

3 days ago