If your African mobile marketing plan comprises mass messages not tailored to specific areas, people or times, you're off to a poor start. Nadia Gonzalez, vice president of mobile marketing for Gemalto, reveals the secrets to getting it right.
By Leigh Andrews 27 Nov 2014 14:00
Filmhouse Cinemas has announced that it will be opening an additional 15 cinemas from December 2014. This is according to reports on AllAfrica, ThisdayLive and Screen Africa.
27 Nov 2014 09:23
This is The Coca-Cola Company's international call to join efforts in helping end mother-to-child transmission of HIV with the launch of a new campaign in partnership with (RED), titled exactly that: "Share the sound of an AIDS-free generation".
27 Nov 2014 07:00
Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 27 November 2014, from 9-10am as show host Warren Harding chats to Misha Teasdale and Lauren O'Donnell from Greenpop, and Dillon Jearey, CEO of KiloWatt AV.
26 Nov 2014 12:36
In this guest post for HumanIPO, Alex Salter, CEO of SamKnows urges African nations should leverage the lessons already learned by other global telecom regulators and governments.
26 Nov 2014 12:23
Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi. The erection of these world-class advertising structures into Blantyre and Lilongwe has injected a renewed interest in the Malawi consumer market from marketers.
Issued by Continental Outdoor 26 Nov 2014 10:55
Extending further into Africa, Lange Strategic Communications has added PFC Africa Communications (formerly Pauline Fredericks & Co), in Lagos, Nigeria to its network.
26 Nov 2014 10:34
East Africa Com, taking place from 6-7 May 2015 in Nairobi, Kenya, has announced its final call for submissions of topic proposals or papers to become a speaker at the event.
26 Nov 2014 10:01
If you're leaving your company's social media communications to one department to handle, you're missing out on a great opportunity to punt individuals as experts - here's Text 100's take.
By Leigh Andrews 25 Nov 2014 14:00
MTN Guinea has appointed Themba Khumalo as CEO, replacing Phumzile Joshua Phike; and Orange Business Services has appointed Giorgio Heiman as Vice President, Africa.
25 Nov 2014 12:09
Zimbabwean operator Econet Wireless has partnered with Ericsson for Econet's Core network upgrade program which will simplify and upgrade the existing 2G/3G/4G/LTE networks, future proofing it for the rapid mobile expansion in the country.
25 Nov 2014 08:19