Insights2020: Connecting the dots
Insights2020: Connecting the dots

Walking down the street, I make a number of observations about the world around me: I notice how many women seem to have a bob-style haircut or the dominance of white cars on the road. Everyday each of us is bombarded with a wealth of information, constantly taking in the world around us. There has never been a greater wealth of data or information at our disposal than there is today. Yet just like my observations while walking down the street, none of this information is truly transformational. At most it is useful, and in today's world of slow growth and big data what we really need are insights that lead to action. The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers.

By Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown 3 hours ago

Reinventing community engagement: what Samsung have learned
Reinventing community engagement: what Samsung have learned

Despite the best intentions of major businesses, too many corporate social responsibility projects do not always deliver the expected outcomes intended. Businesses may go into communities without mechanisms to follow-up and support. Or the projects may not be suited to the needs of the community.

By Sthe Shabangu 7 hours ago

Societe Generale partners with American Express in Africa
Societe Generale partners with American Express in Africa

Societe Generale announces that it has signed a merchant acquiring partnership with American Express in eight countries in Sub-Saharan Africa where the Bank operates. These countries include Benin, Burkina Faso, Cameroon, Chad, Guinea, Ivory Coast, Madagascar and Senegal.

8 hours ago

Image by 123RF
Quirky branded content finds viewers on the continent

Over 4 million views and 11 films in just two years - Absa's foray into branded content advertising as part of its ongoing Prosper expression campaign has proved successful. Called 'The Pensioners', the latest Prosper film is fast finding favour with viewers across Africa - more than 115 000 views have been recorded since its recent launch earlier this month.

8 hours ago

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Improving the lives of Ghanaian cocoa farmers

ACCRA, Ghana - Margaret Owusu grew up in the rural areas around the city of Tema, approximately 25km from Accra, with hardworking parents and a strong passion for education. Today, her research is improving the lives of the rural population in Ghana.

8 hours ago

PEDA Week
Calls for accelerated job creation in Africa

ABIDJAN, Ivory Coast - Africa has to provide employment opportunities for its youth if it is to harness their potential and contribute to the desired economic growth outlined in the vision of Agenda 2063.

8 hours ago

Sheraton Lagos Club Lounge
Sheraton Lagos expands and refreshes

LAGOS, Nigeria - The iconic Sheraton Lagos Hotel unveiled 107 newly renovated club rooms and suites, all refreshed and elegantly furnished with modern interiors and enhanced amenities. Intuitive design blends seamlessly with local cultural elements and permeates through the re-energised interiors to provide a sense of place.

9 hours ago

Becoming more human-focused in your problem-solving
Becoming more human-focused in your problem-solving

I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment.

By Helna Brown 3 days ago

First ever Africa Trade Week Opens in Addis Ababa
First ever Africa Trade Week Opens in Addis Ababa

ADDIS ABABA, Ethiopia - The first ever Africa Trade Week opened in Addis Ababa this week with the Economic Commission for Africa's David Luke, urging participants to come up with solutions to unanswered questions about the Continental Free Trade Area (CFTA).

3 days ago

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base. You've built customer journeys that support you to deliver remarkable interactions, removing pain points and enhancing the pleasurable moments. The personas you've built have supported you to segment your market and understand how you can tailor your offering to meet their needs. The customer strategy also gives you an indication of the measurement framework you need to put in place to track your customer experience performance; including the identification of gaps, opportunities and improvement areas. Lastly, the customer strategy also provides a platform for your company to start thinking about customer relationship management services that it will need and whether this service will be internalised or outsourced. A cost benefit analysis should be leveraged to understand which option you will go with, including how core this function is to your overall operations.

By James Maposa 29 Nov 2016

BBC News app adds vertical video experience
BBC News app adds vertical video experience

BBC has launched a daily vertical video news product, allowing users to swipe through a curated list of 'videos of the day' and get an up-to-date summary of the day's news in an easy-to-consume and engaging format.

29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

Branding is very important for the success of any business. Companies such as Nike, Adidas, McDonalds and Google have continued to stand out due to their well thought-out branding strategies. Therefore, how you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs:

By Charles Mburugu 29 Nov 2016

123RF
Six steps to a better digital marketing strategy

Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers time and again will have the advantage. Luckily, engagement isn't impossible to capture in thanks to today's technology and social platforms.

By Jennifer Roberts 29 Nov 2016