Marketers in Africa should leverage mobile as an amplifier
Marketers in Africa should leverage mobile as an amplifier

African consumers are spending more time and more time on their mobile screens as their adoption of social media, mobile commerce and mobile video accelerates. The result is that mobile is rapidly outpacing traditional channels such as television and print as the medium of choice for accessing information and entertainment.

By Werner Lindemann 7 hours ago

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Executive Director Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017. The NGO aims to raise awareness and develop the local market for Fairtrade products, with a special focus on local and African goods. We talked to Terblanche about her role and what Faitrade has planned for the year ahead.

By Cari Coetzee 7 hours ago

#WomensMonth is not important
#WomensMonth is not important

“Women's Month is not important if it means we only pay attention to women's issues for 31 days of the year." - Moyin Oloruntoba

Issued by Bizcommunity.com 9 hours ago

Alliance Media voted best outdoor advertising company in Zambia
Alliance Media voted best outdoor advertising company in Zambia

Alliance Media is honoured to have been awarded and recognised as the best outdoor advertising company in Zambia. This award, given by the PMR (Professional Management Review) judges all of those in the outdoor advertising or out-of-home (OOH) industry.

Issued by Alliance Media 9 hours ago

Focus on the connected customer to deliver personal experiences
Focus on the connected customer to deliver personal experiences

LAGOS, Nigeria - Nigerian CIOs should look at how they can use the next wave of social, mobile, analytics and cloud technologies (also known as the Third Platform), to deliver personalised experiences that are tailored to new working styles across social and mobile as well as the expectations of the connected customer, says Magnus Nmonwu, regional director for Sage in West Africa.

9 hours ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 1 day ago

Kwesé expands reach of mobile TV across continent
Kwesé expands reach of mobile TV across continent

Kwesé TV has signed distribution agreements with Africa's leading mobile network operators (MNOs) establishing a significant pan-African distribution network for its core products. This is a significant development for the broadcaster which seeks to disrupt the industry by giving more viewers access to premium content through its innovative multi-platform business model.

1 day ago

Driving a youth-centred information society in Africa
Driving a youth-centred information society in Africa

There is an urgent need to empower the youth in Africa to contribute to their local economies, drive a youth-centred information society and to prepare them for the future. While technology is the foundation of innovation, technology alone is not enough.

1 day ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly 100 million people in sub-Saharan Africa - the urban middle class. The research was unpacked and presented during an African Lions workshop in Cape Town on Friday, 21 May 2017. The study comprised desk, qualitative and quantitative research in 10 major African cities, namely: Abidjan (Ivory Coast), Accra (Ghana), Addis (Ethiopia), Douala (Cameroon), Dar es Salaam (Tanzania), Kano and Lagos (Nigeria); Nairobi (Kenya); Luanda (Angola) and Lusaka (Zambia). It included interviews with around 7‚500 people and found that this group holds a combined spending power of about $400m per day.

By Juanita Pienaar 1 day ago

Garden City development
Primedia wins rights to $500m Kenyan Mall

The advertising rights to the international, integrated lifestyle Garden City Mall in Nairobi, Kenya, have been awarded to Primedia Outdoor.

1 day ago

Thebe Ikalafeng, brand and reputation expert, at 2017 African Utility Week
#AUW2017: Why utilities need to build better brands

The ever-vibrant and inspirational Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week. His key message was that the utilities sector across the continent needs to start building great brands and, in turn, deliver on the promise of those brands.

By Sindy Peters 19 May 2017

Dejan Bozic © –
#Samra2017: Questions to help you uncover fake news

‘Fake news' was a hot topic at the annual Samra conference held earlier this week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news.

By Leigh Andrews 19 May 2017

Media called on to report on ravages of famine
Media called on to report on ravages of famine

The World Council of Churches has penned an open letter to the media, calling on journalists to report on the famine currently ravaging parts of Africa.

19 May 2017