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Application economy creates opportunity for Africa
Application economy creates opportunity for Africa

We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world where customers are far more likely to experience brand and interact with an enterprise through a software application than a live person.

By Gary Lawrence 30 Oct 2014 10:12

Tigo, Facebook take Internet.org app to Tanzania
Tigo, Facebook take Internet.org app to Tanzania

In a move that is expected to promote internet adoption in Tanzania, Tigo is now offering free access to basic internet services through Facebook's Internet.org app.

30 Oct 2014 07:32

Positioning luxury brands in emerging markets
Positioning luxury brands in emerging markets

We recently launched of a new premium whisky in the Tanzanian market. Most whiskies are marketed along the same few lines. One example would be, process; "Buy our whisky, it is triple distilled". Many use heritage; "Buy our whisky, it comes from a loch in Scotland where we've been making whisky for 500 years". Another way to go is endorsement; "Drink our whisky, Sean Connery does".

By Cobus van Zyl 28 Oct 2014 14:06