Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.
Murray Robertson 5 hours ago
With the onset of Black Friday last year, Techsys Digital were inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database.
Techsys Digital 6 hours ago
Today, AVATAR and M&C Saatchi Abel have announced a share deal that will see each of the agencies acquire a minority stake in each other's operations.
8 hours ago
In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond.
Brand Alive 9 hours ago
It's not new to say that the advertising industry has made a monumental shift towards putting viewability at the forefront of campaign goals, however, the impact on user experience is increasingly being called into play.
Exponential 9 hours ago
Intercontinental Hotels Group's (IHG) 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I', launched at the World Economic Forum (WEF) in Davos, Switzerland, highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs.
9 hours ago
Bonitas Medical Fund, a major sponsor of the Comrades Marathon for the past decade, recently announced that it has renewed its contract for an additional four years. The brand's stance on the Comrades Marathon is simple: "As a proudly South African company that promotes accessible quality healthcare we feel this ultra-marathon is an ideal fit for us to talk about making good wellness choices every day and celebrate ordinary people doing extraordinary things."
Bonitas 9 hours ago
Based on its in-depth analysis of the 2016 Warc Prize for Asian Strategy, Warc has released a report on effective Asian marketing trends for 2017.
9 hours ago
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 3 days ago
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017