I was an early adopter of social media... my Facebook, Twitter & LinkedIn accounts all kicked off around 2006/7 - and once again I find myself an early adopter as I join the ranks of millions of people around the world who are shutting down their social media profiles.
By Chemory Gunko 30 Jul 2014 16:07
Content marketing and holiday accommodation in Cape Town. A perfect match? This is how holiday rental company Capsol doubled the traffic to their website.
30 Jul 2014 15:17
The middle-class or middle market in South Africa of LSM 4-7 offers the perceptive marketer a wealth of opportunity, as this class begins to grow in disposable income.
29 Jul 2014 08:34
Publishing a cartoon depicting the Muslim Prophet Mohammed by the Mail & Guardian was a bad editorial decision, although the courts allowed it, former editor of the newspaper Nic Dawes said at the weekend.
29 Jul 2014 07:26
Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media - consider the reach, look at the frequency, and then go with the vehicles that offer the optimal mixture of the two.
By Pierre Cassuto 28 Jul 2014 14:58
The latest Drive Dry campaign, 'Go Places with Drive Dry' launched this past weekend, targeting South Africa's social drinking hot spots over the next month.
28 Jul 2014 13:02
Associated Media Publishing has just announced that the South African edition of O, The Oprah Magazine will publish its final issue in September 2014.
25 Jul 2014 11:04
What is the cloud? How do I connect to the cloud? What can the cloud do for me?
By Rudolph von Abo 25 Jul 2014 09:00
South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.
By Chemory Gunko 24 Jul 2014 09:47