Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.
In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...
By Scott Cundill 28 Aug 2015 06:31
How an expert matchmaker 'sells' you to others
Issued by Perfect Partners 27 Aug 2015 10:10
On 25 August 2015, Facebook launched the Moments App on the App Store and Google Play in South Africa. This standalone app gives users a quick, easy way to give photos to friends and get photos back...
27 Aug 2015 08:46
If it ain't broke, don't fix it - and the ANC wants the DA-led City of Cape Town to learn this the hard way...
26 Aug 2015 08:19
Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours. Over a year, that balloons to nearly 10 billion pieces of content, overtaking the number of people on Earth.
By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05
ShowMax, a new video on demand service, launched in South Africa on 19 August 2015. It represents a step-change in the range of video entertainment content available to consumers in South Africa...
24 Aug 2015 08:47
Awards are all about creativity, but clients are paying for results. Creativity in the traditional sense of the meaning does not apply to the world we live in today and it is no longer the monopoly of advertising agencies...
By Danette Breitenbach 21 Aug 2015 13:12
The question that arises most with regards to tweeting relates to the frequency of tweeting. How many times is acceptable and how many times is too much. The answer to this question is not a perfect science, but enough information is available out there to establish basic guidelines.
By Dries Badenhorst 21 Aug 2015 06:48