One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed. We are no longer in a B2B space, but are now B2P (business to person) organisations.
By Farren Roper 27 Nov 2015 14:00
Many of us are approaching December with great excitement! We see the upcoming holiday season as a great time to relax! We have, after all, earned a well-deserved break so let's run hard for a couple more weeks and then sit back and relax.
By Mike Taberner 27 Nov 2015 13:57
With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry's most coveted awards across eight categories, of which the Platform category is one.
Issued by IAB South Africa 27 Nov 2015 13:46
Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business' marketing mix to increase product sales and/or brand awareness.
By Stephen Sandmann 26 Nov 2015 13:26
According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa because of its well-publicised challenges.
26 Nov 2015 10:18
Yep, it's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends.
By Dee Stephens 26 Nov 2015 08:24
By Louise Marsland 26 Nov 2015 07:23
Google South Africa offers tips on how brands can successfully take advantage of YouTube's technology and audiences to market themselves and their offerings at very little cost.
25 Nov 2015 09:31
Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!
By Leigh Andrews 24 Nov 2015 12:00
So many writers out there are quick to say that content writers aren't 'real' writers. That we have sold out and given up on our dreams of penning the next best-selling novel (something that people 'will actually read'). They say that anyone can do it. That the job requires very little creativity; and that one needs access to a lot of beer, wine and cigarettes in order to get through the mammoth workload that comes with it. While that last assumption is indeed true, I'm here to set the record straight about the rest.
Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00