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Are you still street-wise?
Are you still street-wise?

Or have you forgotten what it's like to be one your customers? There is an increasing number of executives living in expensive suburbs, driving expensive cars and eating in expensive restaurants who lay claim to 'knowing their market'...

By Chris Brewer 21 Apr 2015 08:07

Brand engagement through the power of social influencers
Brand engagement through the power of social influencers

In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool...

By Myles Brown 21 Apr 2015 08:00

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...

By Peter du Toit 21 Apr 2015 08:00

Seven top global PR trends to watch
Seven top global PR trends to watch

In a rapidly evolving industry, PR professionals are sometimes faced with bewildering changes affecting the very core of what they do. The internet and social media are changing the way our society think and behave, which has brought challenges, but also tremendous opportunities to embrace new ways of building relationships with clients and consumers.

By Nicola Nel & Lauren Volmink 21 Apr 2015 07:00

Bridging the gap
Bridging the gap

Corporate behaviour matters as much as products and customer benefits in influencing perceptions of companies and driving buying decisions, according to global research on corporate reputation...

By Kevin Welman 20 Apr 2015 15:35

[PRISM Awards 2015] What the judges had to say
[PRISM Awards 2015] What the judges had to say

The 2015 PRISM Awards was held at The Maslow Hotel in Sandton on Sunday 19 April 2015. Here's what the judges had to say.

20 Apr 2015 15:28

Ian Drummond
Why media partners are as important as ever in the era of content marketing

With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies.

By Ian Drummond 16 Apr 2015 14:25

Are you an acronymphomaniac? - Blue Apple
Are you an acronymphomaniac?

WDYMBT? Bridget Johnson explains.

By Bridget Johnson, Issued by Blue Apple 16 Apr 2015 11:36

Marion Scher
Where do all the writers go?

For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'... Newspapers and magazines have been cut down and cut out of media organisations. Electronic media has also suffered with cutbacks and in some cases whole divisions closed down. The big question is, where do all the people who have lost their jobs go?

By Marion Scher 16 Apr 2015 05:20

Social media vs email: Guess who wins?
Social media vs email: Guess who wins?

The word "distraction" comes up all too often within the context of social media, and Bryan Adams said it himself -"Social media is a giant distraction to the ultimate aim, which is honing your craft."

By Scott Cundill 15 Apr 2015 14:34

IABC EMENA conference tackles leadership communication
IABC EMENA conference tackles leadership communication

LONDON: The IABC EMENA (International Association of Business Communication - Europe, Middle East and North Africa), the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication around giving the power of voice to all stakeholders - from employees to customers and community.

By Daniel Munslow 15 Apr 2015 09:08

Sbu 'slips up' again
Sbu 'slips up' again

NEWSWATCH: 'Oops! I did it again...' Sibusiso Leope, aka DJ Sbu, is once again in hot water after using a fake SABS stamp of approval on his energy drink, it is reported...

14 Apr 2015 08:16

Warren Harding
The state of e-commerce in South Africa

South Africa's e-commerce market, although still in its infancy, is gaining size and momentum...

By Warren Harding 14 Apr 2015 06:37