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Brand trust - It's in the eyes
Brand trust - It's in the eyes

If you have seen any of the Planet of the Apes movies, you were probably amazed at how eerily human-like the apes are. Unlike some members of my family, they hold the remarkable ability to effectively communicate and display real emotion...

By John Laurence 3 Aug 2015 14:00

The four new mobile moments unpacked
The four new mobile moments unpacked

Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably...

By Joseph Neusu 3 Aug 2015 14:00



Meeting that brand Promise X10
Meeting that brand Promise X10

Promise has seen a decade of impressive results - here's how it lives up to the brand promise it offers clients...

By Leigh Andrews 3 Aug 2015 14:00

Social media is not a foe but a friend
Social media is not a foe but a friend

Listening to the head-honcho at WPP, Sir Martin Sorrell recently where he bemoaned the lack of business acumen in the marketing communications industry, which has led to the business community to doubt these disciples because of lack of efficacy measurements.

By Musa Msane 3 Aug 2015 13:37

Consumers shouldn't have to buy X and Y to experience Z
Consumers shouldn't have to buy X and Y to experience Z

Several years ago, entrepreneurs interested in exploring the opportunities offered by the mobile space seemed to be on a virtual mission to discover the next "killer app". Wikipedia defines the latter as being "any computer programme that is so necessary or desirable that it proves the core value of some larger technology."

By Janene Matsukis 3 Aug 2015 12:25

How to ensure your next online video hits them right between the eyes - Rooftop Productions
How to ensure your next online video hits them right between the eyes

For anyone in the media industry today, one thing's for sure - you can't expect what worked yesterday to work tomorrow. Especially when it comes to the unpredictable world of online video. So, is there any surefire way to hit the mark with your next video?

By Richard Ahlfeldt, Issued by Rooftop Productions 3 Aug 2015 12:21

Ivanna Granelli
Essential for companies to shift from bootcamp training to performance support

Companies need to rethink the ways that they train and manage employees if they are to maximise returns from business processes and systems...

By Ivanna Granelli 3 Aug 2015 12:11

The advertising budget
The advertising budget

As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."

By Chris Brewer 3 Aug 2015 09:57

Designing in the Mother Tongue - Open Window
Designing in the Mother Tongue

Karabo Moletsane is a vibrant, young illustrator/designer and all-round superwoman making waves in the creative industry.

Issued by Open Window 29 Jul 2015 13:12

[CEM Africa Summit] Social customer engagement as a social business enabler
[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00

The rural problem
The rural problem

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00

South African retailers are missing massive profit opportunities - Chris Moerdyk
South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.

Issued by Chris Moerdyk 28 Jul 2015 12:02

[CEM Africa Summit] Employee satisfaction = customer satisfaction
[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00