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David Blyth
Business growth across Africa depends on more relevant business action and communication

Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

Don't let the touch screen replace the personal touch
Don't let the touch screen replace the personal touch

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

By Scott Cundill 28 Aug 2015 06:31



Burger King's cheap shot
Burger King's cheap shot

Hello keyboard terrorists.

By Erik de Jager & Cole Matthews 27 Aug 2015 15:20

Top apps to help your business
Top apps to help your business

There is a mobile application for everything nowadays, from monitoring the amount of steps you take and perfecting your photos to tracking loadshedding and getting the latest news...

By Roane Swindon 27 Aug 2015 13:09

Marketing the most important thing first - yourself - Perfect Partners
Marketing the most important thing first - yourself

How an expert matchmaker 'sells' you to others

Issued by Perfect Partners 27 Aug 2015 10:10

Facebook launches Moments app
Facebook launches Moments app

On 25 August 2015, Facebook launched the Moments App on the App Store and Google Play in South Africa. This standalone app gives users a quick, easy way to give photos to friends and get photos back...

27 Aug 2015 08:46

ANC says new logo is a no-go
ANC says new logo is a no-go

If it ain't broke, don't fix it - and the ANC wants the DA-led City of Cape Town to learn this the hard way...

26 Aug 2015 08:19

[Digital Marketing] Strategy trumps trends
[Digital Marketing] Strategy trumps trends

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours. Over a year, that balloons to nearly 10 billion pieces of content, overtaking the number of people on Earth.

By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05

Forget words, consumers like pictures - Chris Moerdyk
Forget words, consumers like pictures

Times have changed, but only a few advertisers and PR people have realised it, with the rest continuing their outdated obsession with the written word.

Issued by Chris Moerdyk 25 Aug 2015 08:22

Marketing relationships are a trust-based affair
Marketing relationships are a trust-based affair

The role of outsourced marketing companies has evolved drastically over the past two decades.

By Megan Stark 24 Aug 2015 13:07

New video on demand service - ShowMax
New video on demand service - ShowMax

ShowMax, a new video on demand service, launched in South Africa on 19 August 2015. It represents a step-change in the range of video entertainment content available to consumers in South Africa...

24 Aug 2015 08:47

Math men vs mad men? Or renaissance men
Math men vs mad men? Or renaissance men

Awards are all about creativity, but clients are paying for results. Creativity in the traditional sense of the meaning does not apply to the world we live in today and it is no longer the monopoly of advertising agencies...

By Danette Breitenbach 21 Aug 2015 13:12

Hitting the tweet spot with Twitter
Hitting the tweet spot with Twitter

The question that arises most with regards to tweeting relates to the frequency of tweeting. How many times is acceptable and how many times is too much. The answer to this question is not a perfect science, but enough information is available out there to establish basic guidelines.

By Dries Badenhorst 21 Aug 2015 06:48