The Loeries®, the premier accolade across Africa and the Middle East that celebrates our region's rich and diverse creative talent, has announced a significant increase in entries in 2015, with more than 2,600 professional entries vying for the coveted accolade in various categories.
Issued by The Loeries 4 Aug 2015 11:10
The black market is not as homogenous as we would like to think.
By Mogorosi Mashilo 4 Aug 2015 09:46
The Creative Circle has awarded its third Champion of Creativity to 'The Rainbow Maker', Sharon Keith, Marketing Director of Coca-Cola Southern Africa. This status is awarded to marketers who walk the creative talk, supporting creativity not only with their words but also through the campaigns that they push through bosses and boards and unbendable budgets.
4 Aug 2015 09:21
NEW YORK, USA: Not even Barack Obama wants to see him go. But after informing and entertaining American viewers for 16 years, Jon Stewart will present his final episode of "The Daily Show" on Thursday.
4 Aug 2015 08:15
Fairlady, in partnership with Santam, has selected nine finalists for the 2015 Fairlady Women of the Future and Rising Star Awards. The women and their businesses are featured in the August issue. The winner of the Fairlady Woman of the Future and Fairlady Rising Star awards will be honoured at an awards ceremony in Johannesburg in August 2015.
4 Aug 2015 08:01
As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."
By Chris Brewer 3 Aug 2015 09:57
If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...
By Leigh Andrews 29 Jul 2015 06:00
Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.
Issued by Chris Moerdyk 28 Jul 2015 12:02
The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...
By Leigh Andrews 28 Jul 2015 06:00