Connecting social media investment to business returns
Connecting social media investment to business returns

Millions of South Africans today depend on social media to keep in touch with the information and people that matter to them - whether they're watching the Twitter war between DJ Zinhle and AKA, keeping an eye on running commentary about President Zuma's state of the nation speech, or simply sharing personal photographs with their friends and families.

By Bianca Quinn-Diavastos 15 minutes ago

#YouthMonth: Chevron SA, Amy Biehl Foundation tackle youth unemployment
#YouthMonth: Chevron SA, Amy Biehl Foundation tackle youth unemployment

South Africa has the third highest unemployment rate in the world between the ages of 15 and 24, according to the World Economic Forum Global Risk 2014 report. Statistics South Africa also recently revealed that the general unemployment rate in South Africa reached 26.7 % in the first quarter of 2016 from 24.5 % in the previous quarter, making unemployment the highest it has been since September 2005.

By Sindy Peters 39 minutes ago

Screengrab from 'Manboobs'.
What makes a good PR campaign great? Top traits of Cannes Gold Lion winners

Last week was the big reveal of the 2016 Cannes Lions winners and, like millions of others around the world, I was eager to see what PR had done this year to scoop the coveted category prize.

By Rebecca Cronje 50 minutes ago

Nicole Biondi
Six lessons in storytelling

Storytelling as an art form is ancient, part of what makes us human. As the world shifts to all things digital, our storytelling has adapted, but remains an effective tool for marketing and building brands. For tourism professionals, storytelling can be incorporated all the time as a means of reaching visitors and potential visitors. Here are some pointers for creating productive narratives:

By Nicole Biondi 16 hours ago

Screenshot from the ad.
[Orchids & Onions] Ford burns the rubber as it sets the imagination on fire

The digital marketing clevers will tell you that the holy grail of brand building in the age of the internet is to get your videos to "go viral".

By Brendan Seery 17 hours ago

The NSPCA's official response...
Only people generating bad publicity say there is no such thing

There is no such thing as bad publicity. That's what people defending bad publicity always say. But it's not true the only publicity that bad publicity is better than is no publicity, good publicity beats it hands down.

By Walter Pike 17 hours ago

Chris Moerdyk
Yes, you can cut your advertising budget in tough times

When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can.

By Chris Moerdyk, Issued by Chris Moerdyk 18 hours ago

NATIVE VML brings home a pride of Lions
NATIVE VML brings home a pride of Lions

NATIVE VML rounded off a historic week for the six-year-old agency at the 69th premier international award show, the Cannes Lions, garnering 11 finalists, as well as Bronze, Silver and Gold Lions. The campaigns that were recognized are significant in their impact on society, in altering perceptions on key social isssues, and ultimately changing people's lives.

Issued by NATIVE VML 18 hours ago

Terence Neale short wins Craft Gold at Cannes Lions and twice at AICP
Terence Neale short wins Craft Gold at Cannes Lions and twice at AICP

Your Future Is Now, a global adidas Originals short film directed by Egg Films' Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.

Issued by Egg Films 18 hours ago

At 34° we speak to people, not numbers
At 34° we speak to people, not numbers

Human nature craves real and tangible interactions. It is in our genetic make-up and intricately woven into our psyche, regardless of culture or geographical divide. With advances in communication platforms and the endless evolution of ways to connect, real human interactions have become compromised, diluted and somewhat jaded.

Issued by 34° 18 hours ago

Ogilvy & Mather South Africa makes history at Cannes Lions 2016
Ogilvy & Mather South Africa makes history at Cannes Lions 2016

The Ogilvy & Mather South Africa Group brings home a total of 11 Cannes Lions across a number of its integrated clients, including KFC's first Grand Prix.

Issued by Ogilvy & Mather 19 hours ago

[Biz Takeouts Podcast] 178: Short course - Building and maintaining a sustainable business
[Biz Takeouts Podcast] 178: Short course - Building and maintaining a sustainable business

On Thursday, 23 June 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) looked at 21C business solutions, a training and education company who will be piloting an eight week short course at Vega School in Cape Town from 2 July to 20 August 2016.

23 Jun 2016

#YouthMonth: From humble beginnings to the cover of Forbes Africa
#YouthMonth: From humble beginnings to the cover of Forbes Africa

Not many 28 year olds have achieved what Nigeria's Obinwanne Okeke has. Not only does he run a successful company spanning five African countries, but he has graced the cover of Forbes Africa, in their "30 under 30 people to watch in 2016" feature.

By Nicci Botha 22 Jun 2016