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Bumper year for Loeries entries
Bumper year for Loeries entries

The Loeries®, the premier accolade across Africa and the Middle East that celebrates our region's rich and diverse creative talent, has announced a significant increase in entries in 2015, with more than 2,600 professional entries vying for the coveted accolade in various categories.

Issued by The Loeries 4 Aug 2015 11:10

Penquin's 15-year milestone - Penquin Airtime
Penquin's 15-year milestone

Dynamic Johannesburg ad agency, Penquin, celebrates a decade-and-a-half of success.

Issued by Penquin Airtime 4 Aug 2015 10:05



Mogorosi Mashilo
Finally a "Black mass market" communication methodology

The black market is not as homogenous as we would like to think.

By Mogorosi Mashilo 4 Aug 2015 09:46

Sharon Keith third Creative Circle Champion of Creativity
Sharon Keith third Creative Circle Champion of Creativity

The Creative Circle has awarded its third Champion of Creativity to 'The Rainbow Maker', Sharon Keith, Marketing Director of Coca-Cola Southern Africa. This status is awarded to marketers who walk the creative talk, supporting creativity not only with their words but also through the campaigns that they push through bosses and boards and unbendable budgets.

4 Aug 2015 09:21

Will Green
You: Are what you read and what you watch

Most people have heard of the saying "You are what you read."

By Will Green, Issued by Apurimac 4 Aug 2015 09:13

Cult satirist Stewart retires from 'Daily Show'
Cult satirist Stewart retires from 'Daily Show'

NEW YORK, USA: Not even Barack Obama wants to see him go. But after informing and entertaining American viewers for 16 years, Jon Stewart will present his final episode of "The Daily Show" on Thursday.

4 Aug 2015 08:15

Nine finalists in 2015 Fairlady Women of the Future Awards
Nine finalists in 2015 Fairlady Women of the Future Awards

Fairlady, in partnership with Santam, has selected nine finalists for the 2015 Fairlady Women of the Future and Rising Star Awards. The women and their businesses are featured in the August issue. The winner of the Fairlady Woman of the Future and Fairlady Rising Star awards will be honoured at an awards ceremony in Johannesburg in August 2015.

4 Aug 2015 08:01

The advertising budget
The advertising budget

As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."

By Chris Brewer 3 Aug 2015 09:57

Designing in the Mother Tongue - Open Window
Designing in the Mother Tongue

Karabo Moletsane is a vibrant, young illustrator/designer and all-round superwoman making waves in the creative industry.

Issued by Open Window 29 Jul 2015 13:12

[CEM Africa Summit] Social customer engagement as a social business enabler
[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00

The rural problem
The rural problem

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00

South African retailers are missing massive profit opportunities - Chris Moerdyk
South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.

Issued by Chris Moerdyk 28 Jul 2015 12:02

[CEM Africa Summit] Employee satisfaction = customer satisfaction
[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00