Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing a digital marketing strategy, advises digital marketing consulant, Sue Disler, in this Q&A with Bizcommunity.com.
Louise Marsland 6 hours ago
Save your preaching for someone else. Today's audiences are much more complex and smarter than you think and will not respond to prescriptive ways in order to change behaviours. For years, I grew observing how we socially interacted and address matters of contention in my community and our country at large, many of which affected us in ways we could not even imagine possible. Needless to say, the results have not always been great because of the approach that has been taken and applied in solving them.
Khangelani Dziba 12 hours ago
The Wireless Application Service Provider of South Africa (Waspa), has updated its code of conduct to be in line with Icasa regulations on premium services.
2 days ago
SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.
3 days ago
Mobile commerce (m-commerce) app, Chat Find, offers businesses and freelancers a mobile shopfront and the ability to process payment and invoice their customers directly. Unlike business promotion on sites such as Facebook, stores and service providers on the app can promote for free, with their posts popping up on the feeds of people within a 24km radius.
20 Jul 2017
Facebook Messenger offers some exciting options for marketers and, judging by the extensive coverage the product received at F8 back in April, it seems Facebook knows it.
Megan Hollis 19 Jul 2017
Vega has broadened its range of world-class IIE qualifications following its assimilation with its sister brand, The Design School of South Africa (DSSA). Vega's expanded portfolio of IIE qualifications which now includes a new post-graduate degree and a range of exciting undergraduate degrees in the Bachelor of Arts design disciplines.
19 Jul 2017
Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things.
Jessica Tennant 19 Jul 2017
The Creative Business Cup, a global challenge for entrepreneurs working in creative fields, will be staged at the Small Business Expo from Monday, 31 August to Saturday, 2 September at the TicketPro Dome; giving budding creatives an opportunity to pitch their businesses, network with potential partners and investors, and stand a chance of winning a trip to compete in the international Creative Business Cup finals staged by Global Entrepreneurship Network (Gen) in Denmark in November this year.
19 Jul 2017
My ramblings about ego must be getting really quite curious, but as I do my best to understand the importance of ego in advertising and as long as you all continue to email me with your opinion and thoughts, I'm going to continue to share my findings with you. This is becoming a conversation of agency practice and personal exploration.
Dale Ferreira 18 Jul 2017
Through my company's membership of the Ehrenburg Bass Institute (EBI) for marketing science, the company has access to consumer behaviour tracked from way before, during and post the previous recession, and that data has revealed very clear shopper insights. One of the biggest lessons I've learned is just how habitual consumers are.
Gill Randall 18 Jul 2017
The M&C Saatchi Group in South Africa has appointed Dallas du Toit as Creative Partner: Digital. His primary task will be to continue to grow a world-class digital capability within the SA Group by partnering with Founding Partner and Executive Creative Director (CPT) Gordon Ray as well as Neo Mashigo, Creative Partner: Group
M&C Saatchi Abel 18 Jul 2017
Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement.
18 Jul 2017