Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

Safaricom educates consumers about M-Shwari

Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari. 21 May 2013 12:40

Inaugural MEF Connects for mobile industry leaders

MEF, the global community for mobile content and commerce, have announced the inaugural MEF Connects Kenya event for mobile industry leaders in Kenya. The pan-African business partnering event will be held at the Sankara Hotel on the fringes of East Africa Com on Wednesday, 22 May 2013. 20 May 2013 13:34

Digital mag focuses on boosting farming

The May issue of Food Processing Africa takes a look at boosting farming in east Africa, product opportunities in Angola along with trends and insightful new products. 20 May 2013 11:58