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Clare Coloombel
Is race still relevant in ads?
Agree with you Ralph,

As a foreigner from Europe, and a market researcher who has worked in Europe and South Africa, I have been faced with this particularly interesting aspect of the South African market.
Advertising evolves (mostly) with the consumer society (it follows trends and rarely sets them) and the consumer society's nature, structure and driving forces are a result of economic and political evolution.

What I have found is that the nature of the consumer market is still very heterogeneous, so when a company thinks volumes and executional choices have to be made, it really becomes a rubixcube of differential decisions and depicting one of each or all races seems the easiest way out of the knot...as well as the most "politically correct"... The best way to deliver the message is not to deter attention away from it...

But that being said, in today's media led society why shouldn't advertising play a stronger role in pushing minds and politics forward... Who knows? Maybe that would be a cut through message... !! But then will they get a cut through response from consumers.... because that is THEIR bottom line... Posted on 19 Jun 2013 17:31
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Terry Jugdeo
Youth for print
Very Good article. True. LISTEN TO THE YOUTH TODAY Posted on 19 Jun 2013 16:30
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Thabiso Makhubela
Is race still relevant in ads?
THANK YOU! Posted on 19 Jun 2013 16:22
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Pippa Wepener
Is race still relevant in ads?
Why don't we keep on keeping on about the race issue? Its articles like this that stir up problems. Leave it be - probably most people won't notice - and the answer to your question I believe is yes, white consumers do listen to white presenters and black to black. Its a fact of life Posted on 19 Jun 2013 16:13
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Ralph Higgo
Shock! Horror! Now we know what it's like to lose Face...
Has your fb profile been cloned yet?

I directed the ancyl, Nkandla and Lindiwe Mazibuko co.za domains in the past to other sites, right by some people, wrong by others.

And re: spying

1. There just isn't the personnel available to monitor all the people in South Africa who are speaking poorly about the government.

2. I haven't seen your neighbour, but after reading your piece I must admit if you want to send me her picture I probably won't say no.

3. What of Julian Assange? Is he right or wrong? Posted on 19 Jun 2013 15:57
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Ralph Higgo
Is race still relevant in ads?
My answer would be yes.

And it will be relevant as long it is relevant in political parties and South Africa in general as a whole.

Sad, but true. Posted on 19 Jun 2013 15:37
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Fezile phungwayo
Is race still relevant in ads?
yep I agree with on this one bonnie and is not only this one brand multiple brands i can think of ,when they advertising to black people, they wud make them do stupid and unnecessary things on the ads , clearly depicting black people in a wrong way it makes me sick !you must also check the racial undertone on the new washing powder brand . Posted on 19 Jun 2013 15:33
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Ralph Higgo
Parkhurst's poster pirates strike again
Is this vandalism or culture jamming? Posted on 19 Jun 2013 15:24
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Stanley Greaves
Every1Mobile reaches into Africa
I am excited about the "every 1 mobile reaches into Africa" article, and encourages all to read it and take action. Posted on 19 Jun 2013 15:21
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Dominique Masson
Is race still relevant in ads?
I agree. It happens a lot in corporate communications too and can really pose a challenge to getting a tight message across in a really cluttered communication landscape. Posted on 19 Jun 2013 14:54
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Karen Steyn
Is race still relevant in ads?
100% agree with you on this one. As for the adverts frequency, all it did was make me irritated and essentially started turning me against the company running the advert. Then when they changed the presenter - my first through what "what the hell are they thinking??!! Maybe advertisers should consider that when it comes to frequency of adverts - maybe sometimes less is actually more... Posted on 19 Jun 2013 13:53
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Thabiso Makhubela
Is race still relevant in ads?
Sometimes because of our different cultures (often tied to race) in this very diverse country of ours - it makes sense to use talent and faces that are relatable to the target audience you are looking to speak to. There is nothing wrong with that. I certainly don't think it discredits the country's efforts at social cohesion. Posted on 19 Jun 2013 13:44
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Silkmusic
The Wedding Expo Young Designers Bridal Awards finalists
http://www.silkmusic.co.za/ Posted on 19 Jun 2013 13:31
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Tyne van der Merwe
Tsogo Sun back on board for second season of MasterChef SA
Great stuff from Tsogo, but Deena is a male..

"The first winner, Deena Naidoo won the right of use of a Montecasino restaurant for two years. Her restaurant - Aarya " Posted on 19 Jun 2013 12:25
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Yoshni Naidoo
Reduce scope to ease the pain of PCI compliance
Sound advice - I find the honesty so refreshing! Posted on 19 Jun 2013 10:28
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Owen Rampha
Regional radio stations should go back to basics
Some valid points have been raised frame either side of the fence.the facts are that most Sabc ALS stations are in fact national broadcasters . This means that they should reflect national content. Posted on 19 Jun 2013 03:34
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nicola tillin
Get real about digital advertising
There is some amazing research related to multi screening and RTB on warc.com if anyone would like to see, please let me know Posted on 18 Jun 2013 19:43
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Helen Taylor
Recycling efforts increase with Nampak, Engen
Have just been down to Engen on Franks/Umbilo Road to dump glass & cans , and the bins are FULL and need emptying sometime! Posted on 18 Jun 2013 18:20
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Ann Druce
2013 and still chasing "Likes"
And your Buyral video is classic! (Had me fooled at first.) Posted on 18 Jun 2013 16:47
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Ann Druce
2013 and still chasing "Likes"
So true. It's exactly the same thing as people who build a database and never do anything with it. Posted on 18 Jun 2013 16:44
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