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skinny johnny j's
would like to become a tv presenter or a radio broadcaster
you will have to just voluntier at any radio station and try to get some skills after volunteering you got yourself a job
Posted on 14 Jul 2014 02:40
Courtney Holmes
Why do wine brands think they don't need a positioning/proposition?
Unfortunately, for many wines we do not get to taste before we buy. Packaging does one thing - it conveys value. If the producer puts thought into the packaging the buyer thinks they have likely put the same amount of thought into the wine. The taste of the wine is what sells it the 2nd, 3rd or 4th time. But rarely the first time.
Posted on 13 Jul 2014 02:10
felixb
Grindrod, a boost for Africa
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Posted on 11 Jul 2014 21:54
Thomas van Halen
DEMO Africa selects top 40 best tech startups
Congrats to all entrepreneurs selected for DEMO Africa 2014! Don't miss the opportunity to meet Africa's 40 most innovative tech startups in Lagos. Get your special investor tickets now on http://vc4afri.ca/h6j8u
Posted on 11 Jul 2014 16:22
aglew
Muthambi's 'bizarre' decision on Motsoeneng
What Law Company has put its name to this travesty ? why are they not named ?
Posted on 11 Jul 2014 15:16
aglew
Muthambi's 'bizarre' decision on Motsoeneng
What Law Firm ?
Posted on 11 Jul 2014 15:12
Naledi Masopha
Motsoeneng appointment prompts another board controversy
Hmm, so he has no matric and lied about it, there is proof of irregular salary increases for himself and others who are probably accomplices...and that's okay, as long as he 'delivers'. Twisted society we live in!
Posted on 11 Jul 2014 14:40
NgwenyaS
New women's magazine from Media24
All decent journos should consider boycotting this publication on the basis of their poor per word rate. Shocking. No wonder so many magazines are going downhill.
Posted on 11 Jul 2014 14:10
NgwenyaS
How to sell out your book in two months flat
Yes - but sad that those who are shy, unprepossessing, gawky, not media savvy - and yet are brilliant writers - should lose out.
Posted on 11 Jul 2014 14:05
Gman Gman
Hungry child ad sparks race row
If you want to see controversy, remake the ad and change the race of the characters...Remember the SABC campaign "Roles Reversal"?... Featuring a white protagonist from a Soweto informal settlement going by his usual day activities including looking for a job, driving through a suburb in a taxi and seeing rich black kids chauffeured to school with a white maid running after the car etc? Of course it had to be removed. This is from Ogilvy CT, Cape Town is another country not part of the bigger picture, I don't expect anything different. If its not 'Castle Lager' like ads (four characters - white, black, indian and coloured) pretending to be real friends, its this kind of ads. Last Friday Mail & Guardian had to apologise for allowing an ad that compared pigs in sow crates and a pic from concentration camps...this raffled the feathers and it was DEALT with IMMEDIATELY. Hear ppl are justifying crap. Remake the ad and lets see. As for Feed A Child charity, you are not getting my donation. There are plenty children charity organizations I donate to including Dstv's initiative (irony the Dstv's Charity ads are done by Ogilvy JHB if not mistaken, and this crap is from Ogilvy CT). Like I said, Cape Town is another country.
Posted on 11 Jul 2014 11:22
AzaniaCitizen
Motsoeneng is a liar and a conman: EFF
This is a good article. I like it.
Posted on 11 Jul 2014 10:11
Mbali Manana
Hungry child ad sparks race row
As creatives, we strive to create campaigns with an impact. As advertisers, we have a responsibility to be aware of the social and emotional undertones attached to our content. Perhaps this campaign needed a little external feedback before it went live?
Posted on 11 Jul 2014 09:50
Marie Rocher
How to sell out your book in two months flat
Great advice! From my time as a book publisher, I can tell you that publicists/marketers/publishers at publishing houses are woefully under-resourced, so when an author is energetic and enthusiastic and has the gift of the gab and looks the part, it makes their jobs so much easier!
Posted on 11 Jul 2014 08:28
Richard Gee
Investment in road infrastructure will unlock economic growth
Nice PR spin. We are going to upgrade the transport infrastructure and unlock economic growth....
but hidden at the tail of the article they say they don't have money for the infrastructure.... and require funding models, i.e. eTolls, which reduce economic growth!
Posted on 10 Jul 2014 16:12
legendvan2
Hungry child ad sparks race row
People are very quick to jump at anything partaining , racial , these people who are offended ask them , if they ever feed a child... look in their donation , do they realy or is this just to stop what , the person putting the add is trying to accomplish, like it or not , too many children do go hungry , wether white or black ... stop complaining and always raise issues that actualy are not going to be of the interest of what you fighting ..but shame or educate the person by donating as much as possible , then tomorrow , no one is going will say a black kid is hungry anymore , do something to remove that image by removing the oroblem not raise the time old issue that;s not going to feed the child... FEED THE CHILD & REMOVE THE STIGMA...Don't just complain , then leave the child hungry anyway....remove it by iradicating the problem , some people will still remain ignorant whether I like it or not....
Posted on 10 Jul 2014 15:43
Anonymous
Why do wine brands think they don't need a positioning/proposition?
Agree with all you say Mike. But I often find awards/medals etc. do not define a good wine for me. There are many great wines that are not judged, but deliver a great taste/nose and satisfy many a pallet. So they need to stand out to be tried. If all wine lovers simply follow Platter, Michael Angelo, Veritas etc. it will only be those judged/entered that will sell! I like finding the gems that are not big names/brands. That is , for me, what makes drinking wine so exciting.
Posted on 10 Jul 2014 15:34
Rolf Akermann
Why do wine brands think they don't need a positioning/proposition?
Agree with all you say Mike. But I often find awards/medals etc. do not define a good wine for me. There are many great wines that are not judged, but deliver a great taste/nose and satisfy many a pallet. So they need to stand out to be tried. If all wine lovers simply follow Platter, Michael Angelo, Veritas etc. it will only be those judged/entered that will sell! I like finding the gems that are not big names/brands. That is , for me, what makes drinking wine so exciting.
Posted on 10 Jul 2014 15:34
Mark Lester
Media freedom requires commitment to truth
Qatar and its mouth piece, Aljazeera were warned on numerous occasions, about toning down their support for the Muslim Brotherhood, and Islamist agenda's. This was causing unrest and political instability. So if their journalists were sentenced to prison, they only have themselves to blame. Pointless crying press freedom. Churches were attacked, Morsi was useless, and only considered his Islamist grouping. Besides this agenda, Aljazeera is usually a very balanced station.
Posted on 10 Jul 2014 14:50
Nick Terry
Is it advertising? Is it advertainment? Or is it...?
The job of the marketer is "to sell more stuff to more people more often" If your proposition (marketing & advertising) is not doing that then stop it immediately. So, all advertising should be selling the brand as a priority. If people cannot remember the brand then you were not selling the brand. Marketers need to be stronger on ensuring they sell their brand and not succumb to the whims of the creatives....
Posted on 10 Jul 2014 14:08
Original Copy
New women's magazine from Media24
They should be boycotted. They are offering to pay professional writers R1.20 per word which is less than half the accepted rate. But will gather advertising and charge R12.50 for the mag. Nice one Media24 - supporting professional writers in your usual way.
Posted on 10 Jul 2014 14:08
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