Great to hear - thanks for going the extra mile, Ford! :) Animal charities receive no government funding and rely completely on the generosity of corporates and individuals. Wonderful to know that there are private sector partners willing to put a wag into those tails. Well done!
I had the privilege of doing some freelance writing for the O Mag, and it's always sad to see a great mag disappear from the shelves. Thinking of the in-house team as they reconfigure their careers, and wishing them well - perhaps time to consider joining the Freelance Economy?!
I do like the Boardwalk Hotel but to think it is 5-star is a giggle. It's comfortable (a touch pokey though and far cry from a Hyatt or a Sheraton room), and it's incredibly skin-deep, structure-wise. It has none of the majesty or sumptuous feel of a real -5-star establishment - or even four. Not in the outside world and oddly, not even in yesteryear South Africa either. Compare this with the Edward or the Mount Nelson in the 70s, the Carlton or Sandton Sun the 80s. Standards (not just of hotels but what we have come to expect of them) have dropped more than somewhat.
Agreed: There are brands today that need to create there own Owned Media Community assets to create there own communities that can provide enhanced engagement and deliver loyalty through participation. This is something we at Mygeni have been working on and have developed a platform to do this. Content marketing is not just placing content into existing communities but developing your own voice that is separate from Facebook and Twitter etc. This focusses on the 20% of the brand customers that are responsible for the 80% of revenue and must be recommendation driven and place the customer in charge of the process to earn trust and create relevancy.
Pocket Tissue Ads would be the perfect accompaniment to the activation. The audience at these events would be very happy to take away pocket tissues branded with supporting messages, triggering conversation and reminders, long after they have left the venue.
Voetstoots is necessary protection for the home seller. The buyer can obtain balancing protection by make the sale contingent on a satisfactory home inspection. Responsible agents should advise buyers to do this. After all most sellers and agents have never checked the roof properly - for instance. HouseCheck advises home inspections for buyers. John Graham CEO HouseCheck