Well, as a Communications student who loves music I certainly agree with you Bonnie. Both industries are the type to adapt into ANY other field. I honestly don't understand why and how we couldn't possibly get them to grow together as one. We have very talented producers and bands. How sad is it that our very own Civil Twilight only got featured in the Twilight saga by Americans?
We always complain that artists don't get paid well enough, that "Oh they do this out of love, so it must be easy for them". Honestly, that is the most ridiculous and offensive thing I've heard as a musician. I, therefore see the opportunity for advertisers to grab. Do what we were meant to do; bringing solutions.
Once again, thank you so much for this article. I will absolutely remember it when I start working.
I concur with your sentiments and perhaps we’ve failed to recall mnemonics influence to cultivate brand recognition. MaRamaila possibly Loeries introducing a music category shall bring an impetus for agencies, hence such a mechanism will only stimulate agencies to incorporate local music in adverts to make inroads comparable to the proliferation of TV ads resembling our multiculturalist country.
South Africa's unique musical sound resonates with audiences that will assist in seamlessly capturing audiences attention instead of relying upon creative asethetics and storylines.
Notwithstanding what the courts say and the valid reasons for Nkosana Makate not winning his case, the matter goes beyond the legalities of a court case. It is clear that this employee came up with a concept that was embraced by Vodacom and their use of that concept has earned them a huge packet of money. For them to adopt the attitude that they will not acknowledge that value and to not settle out of court, especially in the light of the fact that Vodacom are levying perhaps the highest usage rate to customers amongst the other service providers, smacks of greed, insensitivity and downright nastiness. I have therefore resolved not to renew my companies contracts with Vodacom when they expire (one has already expired and it has been placed with one of Vodacom's competitors) and I urge all sensible customers of Vodacom to do the same.
I always find it fascinating to read through anything relating to PR since I aspire to be amongst the industry leading experts. However, I find the article being too harsh especially on us newly graduates as you state 'large number of young people enrol for PR and communications qualifications, which is largely influenced by the minimum requirements required to enrol for the diploma or degree'. What about another bunch that is PR driven? Some of us are very passionate about PR, image and reputation, relation/ships, CSI etc. Yes, the PR industry is a bit behind as compared to International but as fellow PR practitioner lets do something about it, innovate ways to improve our standards and surely in few years to come we will be where and how we want to be. What is it that needs to be learned from international PR professionals?.I am open for critique after all I am here to learn.
Thuli Mdonsella for President! She exhibits a willingness to state things as she sees them despite the potential for political condemnation. And, she is one of the few Public Figures who adheres the ethical standards and moral compass that is required.for a Leader.
My brother I am not a PR expert yet I acknowledge that there is a lot we can learn. This is an article which seeks to highlight the issues affecting public relations in South Africa and one solution I proposed is learning from international PR pros, conduct research my brother if you are to use those solutions. As for stating it is just another black guy, I agree it is just another black guy and we need to change that another black guy.
Instead of concentrating on enforcing proper building practices, they'd rather safeguard the interests of incompetency. The industry is suffering because of builders with doubtful reputations and almost no proper structures to ensure they adhere to good practice. This serves the builder well but the client is the loser, with the industry accumulating distrust.
So hectic. I'm happy I have a Blackberry and it has not yet filtered through. When I accessed FB on my tab though it asked me to download FB messenger, everyone had rated it one star on 'app world', saying that it drastically reduces your phone performance... users beware.
Just a pity it hardly works. My step brother from Switzerland has booked the CPT-PTA trip 5 times (over 5 years). Not because he loved it so much, but as the previous 4 trips were delayed by 24hrs or cancelled.