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Richard Gee
SABMiller selects top creative agency The Greenhouse to market its draught beer portfolio
I don't drink beer, but anything that improves service and quality (whilst increasing sales) is a great idea. Well done Posted on 22 May 2013 16:15
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Nantie Steyn
Classic clashes - washing powder wars
I think Omo might become and unloved mark with their current TV ad. The men in the park with the kids are just a little... uncomfortable. Posted on 22 May 2013 15:43
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Travis Bussiahn
The radio natives are restless
Yes I agree Dean. We are working with a client on that exact prospect at present. Well spotted. Posted on 22 May 2013 14:03
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Day Offf
Celebrating 100 years of Biodiversity Science at Kirstenbosch
http://www.youtube.com/watch?v=vci0w_liuyk Posted on 22 May 2013 12:52
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Day Offf
Celebrating 100 years of Biodiversity Science at Kirstenbosch
We wish a happy day for biodiversity!

http://www.youtube.com/watch?v=vci0w_liuyk Posted on 22 May 2013 12:51
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Right said Fred
Gupta's party plane on "official business"
So it took them all this time to suddenly discover... Oops! Forgot to tell you, but these people were here on official business.

I don't know what is worse - the fact that the incident happened in the first place, or the fact that they seriously expect us to believe such utter BS. Posted on 22 May 2013 12:27
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Cath Milward-Bridges
Tips on preparing for a job interview
I must commend you on presenting this critical information in such a palatable way. May it guide many a job seeker. Posted on 22 May 2013 11:44
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Cath Milward-Bridges
Employees: Untapped brand ambassadors
Kudos on good insights shared. I'm passionate about optimised employee engagement, which can only bring about a company wide win-win. Posted on 22 May 2013 11:35
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Mike Taberner
Employees: Untapped brand ambassadors
Thank you for the feedback Nicolette, happy to review whatever you have to send me. Posted on 21 May 2013 15:21
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Simone Puterman: editor-at-large
Portfolio Night Johannesburg: Bizcommunity launches a shooting star
Another test. Posted on 21 May 2013 15:19
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Editorial content Team
Portfolio Night Johannesburg: Bizcommunity launches a shooting star
Testing yet again. Posted on 21 May 2013 15:19
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Editorial content Team
Portfolio Night Johannesburg: Bizcommunity launches a shooting star
And again, another test! Posted on 21 May 2013 15:18
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Simone Puterman: editor-at-large
Portfolio Night Johannesburg: Bizcommunity launches a shooting star
Testing right back at you. Posted on 21 May 2013 15:17
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Editorial content Team
Portfolio Night Johannesburg: Bizcommunity launches a shooting star
Testing. Posted on 21 May 2013 15:16
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Editorial content Team
Portfolio Night Johannesburg: Bizcommunity launches a shooting star
Way to go, Loucelle! Posted on 21 May 2013 15:14
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Nicolette Mandelstam
Employees: Untapped brand ambassadors
Love the article, Mike! Very true.
What if there was a scientifically validated tool that could "select" employees from other areas in the business to work on a project using their best (and sometimes untapped) abilities?
The tool is called Compass and I'll email you with more details. Posted on 21 May 2013 14:54
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Dean Delaney
The radio natives are restless
Great article. The question then has to asked: If you (and many others) see radio as great great content generating medium then surely the power of successful "radio" based campaigns also lies in the ability to share this content via other more engaging platforms such as web and social media platforms. These online mediums also provide a great opportunity to deliver this content to a targeted audience, further increasing value for the advertiser. Currently, brands are looking for user engagement/user generated content. Radio is able to achieve this in some respects but it would be hard to imagine the medium ever becoming more engaging then web or social media platforms. Surely the key focus should be on how we, as marketers not only create interesting native advertising content but then how we share this content on a more measurable platform. Either way, I reckon there lies an interesting time ahead for the medium. TV and Print have managed to find ways to move into the digital space and have therefore provided advertisers with cross-platform coverage. (Terrestrial) radio, it seems has yet to make this move convincingly. Posted on 21 May 2013 14:23
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Ashley Truscott
DIY marketing dos and don'ts
I would argue strongly that design and layout should NEVER be part of DIY marketing. It's too specialised and invariably ends up looking messy when amateurs do it. Posted on 21 May 2013 14:08
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Ross Ford
The radio natives are restless
You are spot on. Radio businesses need to see beyond themselves as a linear model. It's an approach I've been advocating since the launch of iOS in 2007. Smartphones are more than just phones - they're multi-purpose appliances that have an illogical emotional bond with their owners. Posted on 21 May 2013 14:02
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Ryan Hannocks
Everyone must get b*tches...
The video has been put on to private so disappointed I didn't get to see this shocking display of wealthy kids showing their ignorance about the world around them. Posted on 21 May 2013 13:48
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