Just to add to this, Effective Measure does measure mobile usage in SA, it makes up 44% of all traffic which equates to a Unique Audience (NOT Unique Browsers) of around 6,2 million 'people' of which 69% accessed the web via WiFi, iBurst, 3G, Edge, LTE or GPRS. 12.76% via WAP. So we have over 4.2 million accessing the web 'proper' via their mobile device....
First and formost I like your profile picture Jason how topical it made me smile !
you are indeed tapping into the deeper meaning of why we feel the compelling need to take selfies in almost all spheres of our lives , whats problematic with this phenomena is that we no longer know when to draw the line between public and private ,we have become completely indecisive on which content is ok to share on the public domain and which should remain strictly private we no longer decide all we do is capture and post exactly in that order .
This became evident when I witnessed a pregnant couple posting every single picture of the sonar on every single social media , poor child if only he or she that the parents already took a selfie of him or her before he or she was even born.
But then again it is an area we living in that perpetuates this kind of behavior . Like Jason has mentioned above we are living in an era of instant gratification, narcissism, and attention deficit , a generation thats obsessed with getting multiple "likes " and "retweets"
I guess I cant frown too much upon taking selfies, because I too take them , infact a week cannot go by without taking a selfie. Selfies are fun , spontaneous , most importantly we take them to capture beautiful, intimate , delicate moments firstly with ourselves and then family and friends but in essence all i am advocating is know when to draw the line between shareable and non sharable content.
what an insightful article Jason it truly refreshed my day and compelled me to put in my two cents worth
Hi there. For clarification purposes, the recently re-launched Epol dog food brand mentioned in the above brand news is owned by leading pet care products manufacturer Martin & Martin, which is based in Isando, Johannesburg and not in Pretoria.
ID Technologies Africa has many offices globally with South Africa being our African Head Office (with a supporting branch in Kenya too). In Africa alone we are successfully supporting +- 620 Retail system users within more than 120 retail outlets. The retail brands we proudly represent are the likes of Levi, Lasenza, Accessorize, Baby City, Toy Zone, Woolworths (Africa), Monzoon Children, INGLOT cosmetics, etc.
We would like to be part of the rapid growth in the Fashion Retail industry.
Please email me for me information as we seek partners and clients. email@example.com
The growth of the mobile market makes it vital to have a responsive website. Responsive websites adapt to screen size. For example on a laptop screen the website is slightly different to when someone is viewing the website via a smart phone. Responsive website make it much easy for navigation, user experience and improves conversion rates. Have a look at our responsive websiteand adjust your browser size to see how the site responded to screen size.
Superb Article. On a similar note. I am so tired of agencies telling you " we gave you 10000 visits to your site." Yet they are unable to tell you how many of those 10 000 visits turn into potential customers. I would rather have 100 quality visits, that generate 50 good sales leads than 10 000 visits that give 10 leads. Its just vanity business. Through simple tools such as Google Analytics you can track all of these thing. Conversion optimization is something that is becoming more and more important. For those of you that are not sure what Conversion optimization is all about, have a look at this brief explanation : Conversion optimization
I know it is solely for business purposes but sometimes it is sad to see a country spend a hefty amount of money to invest in a majestic event such as the Olympics, World Cup and so on, when its own citizens are suffering financially. Even though the intention is to boost tourism and economy, but why bother when your own people are still struck with sorrow and grief on the streets. Sydney has always been a relatively successful city, thus that was not much issues for them to host the Olympics back then. But for the others?
Digital advertising by its very nature is a real problem for me. The fact that ads are sold by page impression or click-through leads to all sorts of issues. News web sites are designed to generate as many page (and ad) views as possible. This is their currency. This makes for crappy reader experience. The ads are transient and disappear far too quickly. The news pages are also transient. See something today that you like, unless you have the url, its hard to share your experience with someone else. (Did you see that article on Bizcommunity yesterday? Chances are you won't find it again.) I propose that 1. News site are published in EDITIONS similar to a printed copy (not pdf). You should be able to read a complete edition (current or historical) at any time. 2. Ads should be permanently linked (not dished out by some algorithmic server) to articles and sections which can then be referenced again later. 3. There should be a lot less linking. Digital news readers are very happy to keep on scrolling (ala Facebook). I know this sounds retro but between editions, permanent ad and a happy reading experience, you will attract readers and advertiser.
A tax on medicines is a regressive tax on the sick. If you are fit, well and working you do not pay this tax. Only if you are ill, needing treatment less likely to be able to earn will you be required to pay this tax. This is a sickness tax with an exemption for the healthy!. Richard Laing Professor Boston University and Extraordinary Professor University of Western Cape
This is exactly how we are playing in this space with Africa Geographic's Digital platforms and l fully agree with what is being said. Advertising agencies need to wake up and realise that there is a lot more to digital than meets the eye. Fantastic article!