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The Thought Leadership Digibates is a series of monthly industry digital debates, organised by Aegis Media,
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brian wright
brian wright
The advertising budget
An insightful article Chris. It never ceases to amaze me how below the revenue line thinkers, IE the majority of accounts people, get so much say. It equally shames the marketing profession, how many "marketers" determine advertising spend by anything other than a return on investment or brand equity.
Posted on 3 Aug 2015 18:37
Sandy Thomas
Sandy Thomas
Online resources that promote students' digital citizenship
Good list to work. Try them. If you have problems with a letter - reviews about writing services will help you to cope with difficulties.
Posted on 3 Aug 2015 13:15
Theresa Lotter
Theresa Lotter
The future of media monitoring is brand intelligence
The danger of such extreme diversification, is that you risk losing the ability to supply niche,tailor-made solutions that work for individual clients; 'Jack of all trades, master of none'.
Posted on 3 Aug 2015 12:25
Rolf Akermann
Rolf Akermann
The advertising budget
Nice one Chris. I have experienced many years of budget increases based on Media inflation. The other idiotic way is to set the budget as a % of sales. The right way to set a budget is to calculate what is needed to achieve the Brand's / companies objectives.
Posted on 3 Aug 2015 11:44
Anonymous
The advertising budget
Nice one Chris. I have experienced many years of budget increases based on Media inflation. The other idiotic way is to set the budget as a % of sales. The right way to set a budget is to calculate what is needed to achieve the Brand's / companies objectives.
Posted on 3 Aug 2015 11:44
Harley Van Schalkwyk
Harley Van Schalkwyk
Lack of SME finance keeps entrepreneurs at bay
Tower Investments is a financial services company, specialising in structured operational leases and cash flow improvement solutions.

We currently assist many large corporate and enterprise organisations with financial solutions for their IT equipment such as PABX’s, servers, laptops, UPS, generators; and Plant equipment, Farming equipment, Material Handling and Commercial Vehicles. We can generally provide finance across a broad base of asset classifications for any size corporate.

In addition to “Vanilla” funding, Tower Investments provides Rental Managed Services where we eliminate the pain of sourcing, procuring, maintaining and comprehensively insuring all equipment by working on your behalf to investigate and compare suppliers and financial institutions focused within particular industries, leaving your organisation to focus on its core business.

All equipment, software, services and maintenance, including insurance can be covered by a single monthly rental payment, which is treated as an operating expense.
Posted on 3 Aug 2015 11:11
jane duminy
jane duminy
The future of media monitoring is brand intelligence
I read the article about the future of media monitoring with great interest. At the risk of exposing my advanced age I remember, at Tellex Monitors in London, sending out broadcast notifications on pieces of coloured cardboard in the post!

Technology has enabled massive changes in the industry, as well as the ability to manage huge amounts of information. But I question whether the monitoring client always needs 'brand intelligence' or 'reputation management'. Many corporates and PR agencies already excel at managing their own, or clients' brands, and therefore have only a need for basic raw material, without the frills. Accurate media monitoring is an increasingly scarce commodity, as monitoring companies attempt to apply voice recognition technology, a method which boasts an approximate 50% accuracy rate, and then develop their advanced equations from that source. If your fundamentals are inaccurate, any analysis based thereon is going to be massively flawed.

Having been involved in the international media monitoring industry for over 20 years, I firmly believe that accurate broadcast information 'logging' can only be achieved by the application of the human intellect. At Digeratus, SA's newest media monitoring company, we espouse the ideal of 'fundamentals first'. We believe that there remains a strong need in the marketplace for cost-effective, accurate media monitoring; the 'raw material' of brand intelligence, if you like.

I believe that media monitoring is a distinct and separate industry, and that it is a necessary ingredient for successful brand management, but not that it is the same thing.

Digeratus focuses on providing fast, accurate and cost-effective monitoring, coupled with excellent client service. We also provide an advanced delivery 'dashboard' which itself incorporates inbuilt PR tools, enabling the client to control every aspect of their brand's reputation themselves.

I firmly believe that there will always be a need for a monitoring service that is client-driven and customer-centric, that neither dictates formulaic packages, nor attempts to encroach on the client's turf by effectively competing with them.
Posted on 2 Aug 2015 18:10
Jacques Wewood
Mommy will change your life
Nice one Daniel :)
Posted on 1 Aug 2015 14:12
Solly MOENG
Solly MOENG
A sub-Saharan branding journey
Great piece, Graham! I totally agree that Africa is a patchwork - a real tapestry - of languages and cultures and should be appreciated as such. It's interesting that you do not say much about the difficulties that can come about as a result of refusing to pay bribes in some countries. While bribes are by no means unique to doing business in Africa, they can be quite a huddle for any values-driven (oxymoron?) business.
Posted on 31 Jul 2015 17:28
denver daylan
Lucrative timber farming opportunity
I am afraid that some of these company even engage is unauthorized logging to profit their business.. I wish they should be like someone else that matters and care most the environment despite they works on similar business type. Like the site http://caldwells.com/, which in fact sells reusable door, old stocks, refurbished or even used home building materials such as doors, windows etc.
Posted on 31 Jul 2015 07:21
denver daylan
Maintenance responsibilities regarding a "rented" sectional title property
I much prefer buying home building and furniture products from garage store or from liquidated furniture shop, like the recent one I got at exterior doors store in CA http://caldwells.com/exterior-doors and start building my own home and property that buying one or rent.
Posted on 31 Jul 2015 07:06
denver daylan
Spring Valley Housing Project to provide affordable housing to workers
This must be the first issue they need to focus and work on, there are many stores that they can start building home with, like the http://caldwells.com/, that offers cheap yet reliable products for home building and renovations.
Posted on 31 Jul 2015 04:26
denver daylan
Average urban household income at R14 000
Not bad, in fact this estimated average household monthly incomes is much sufficient compare to other state in Africa and much in many countries in the world. This income can even provides enough necessities to the family of almost 10 members. This conduct still give high value of currency despite of state issues, economic and health and educations issues. This report is already outdated, though this can be higher maybe as of today if they also conduct similar survey. However, still matters the housing program that causes every African to involved in many illegal activity, poverty, unemployed, live alongside the street and even migrate to some places if not in other country, which I think the government still need to focus on up to these days. Housing, can be more simple and not a big issue, if they really wanted to help people. Using used materials like doors, windows and some home building materials need not to be expensive, which I think there is always the resources they can get when they want to. I may suggest if in case that they get materials from company that deals with salvaging houses or perhaps those in garage or used products stores like what we have here in the US, which we always rely on http://caldwells.com/, for all our home repair and building needs,
Posted on 31 Jul 2015 03:37
MarsMan
Designing in the Mother Tongue
Now imagine how many awards you can win if all your designers are promoted with such gusto.
Posted on 30 Jul 2015 15:24
Kwezikazi Mabija
South African retailers are missing massive profit opportunities
Happy customers are loyal customers, hence building and maintaining long term relations is essential. Good communication in internal relations produce better confident results.
Posted on 29 Jul 2015 21:23
Kwezikazi Mabija
[CEM Africa Summit] Social customer engagement as a social business enabler
I wouldn't agree more that digital technology has tremendously exploited a volumous customer base through Internet and wireless networks. Mobility has became a medium which has shift "the market place to market space," creating unlimited relationship possibility of marketing and customer. however considering the contradictions of types of various markets eg the captive manufactures whose strategy is ristricted as a risk management policy. Global village is trending and business needs to be trending with the trending in order to trend. Never the less if there is monitoring, controlling and maintainance is crucial for a successful objective. #socialbusinesstrends
Posted on 29 Jul 2015 20:41
Tshepo Sebooa
Tshepo Sebooa
[CEM Africa Summit] Social customer engagement as a social business enabler
Wow, great article indeed, the power of social media is really something else. Many young people do not understand how powerful this medium actually is, as the video suggests that online content can travel anywhere in the world. The one most important thing that most people do not understand is; sooner or later your personal online profile will become a requirement to landing that job one has always dreamed about.

Great article Leigh :)
Posted on 29 Jul 2015 14:57
Ludmila Mihailova
Ludmila Mihailova
Married in Mauritius
Elite Voyage http://elite-voyage.com/ make your holiday in Mauritius an unforgettable.Here is no way to get bored in Mauritius. Being an experienced tour operator in Mauritius we are proud to propose a variety of entertainment options which can satisfy the most exquisite tastes. Many of them can hardly be experienced in any other place.
Posted on 29 Jul 2015 10:10
Ludmila Mihailova
Ludmila Mihailova
Married in Mauritius
Elite Voyage http://elite-voyage.com/ make your holiday in Mauritius an unforgettable.Here is no way to get bored in Mauritius. Being an experienced tour operator in Mauritius we are proud to propose a variety of entertainment options which can satisfy the most exquisite tastes. Many of them can hardly be experienced in any other place.
Posted on 29 Jul 2015 10:09
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