Personally, I believe this policy is just another way the ANC will erode non-Bantustan South Africans' constitutional rights and is effectively an attack on our children. Beware Blade, beware!
If a copywriter or web developer focuses on developing the content and structure of the site for the audience user, then the relevant SEO should occur naturally; which ultimately, Google wants.
Interesting post though. Kudos!
Thanks very much.
Thanks for the interesting feedback - I always enjoy a good discussion.
I will give you an example of why a person would leave a brand’s social media platform and go to the brand’s website: A person is browsing Facebook, they click on a brand's promoted post, visit the brand's Facebook page, then leave a brand's Facebook page to get product information and even book a test drive on the relevant brand’s website. This is one of the qualities which make websites great - comprehensive product information and other functionalities. It is also convenient to manage conversions in one location - namely the website.
It is not just about great, original content any more - the user experience plays a crucial role in today's SEO. I will give you 2 basic examples: 1) Many people browse the internet and websites with mobile phones as well as desktop devices, therefore Google recommends a responsive website design. 2) People love social media so Google attaches user-related value to social media/website metrics. It is easy to see how in terms of online behaviour - social media provides a useful popularity gauge.
I agree, social media is not relevant for every company. On a case-by-case basis - I would definitely recommend looking into the respective target market's online behaviour, perform a SWOT Analysis etc. Content strategy and SEO are symbiotic. Paid search and paid social are fantastic digital marketing disciplines and can be very effective.
Social media (as in any media strategy) would differ in effectiveness according to the brands equity. But one commonality is that Social media is designed for people to be social. I don’t leave my social media page to visit a website. That would be like looking at the pretty woman walking past while in mid conversation with my best mate.
But I suppose if you are already on a brands social page your digital behaviour would adapt to the “social content” being offered by that brand.
I get the mighty Google social ranking and hell any strengthening of a brands content will boost SEO. But surely we should be asking what our target audience use social media for. If the brand can engage on a social level with thier target audience, great. If not the brand has no place spending money on social media and should dedicate more spend to SEO or SEM, better still content strategy. If I want to engage with a fire place distributor I’ll do a search and spend time with their original (or not so original) content.
Kevin D. Jones
Since then I have had companies ask me to make videos for them because the value is so high. They are easy to distribute internally and are invaluable as a teaching or evangelizing aid.
Andre de Wet
'user-pays principle was the only way to make a dent in SA's road maintenance backlog' - No sir, you doing your job will do this. The roads are already paid for and those funds are why we pay tax on fuel. #fool
H. J. Buell
"Any half-decent copywriter will easily be able to split your company up into 30 pages of specific search results... if your web development company cannot do the menu, SEO and copy for you, you're wasting your money, because your website is never going to work the way you want it to."
Stuart Magoozeseo elements will get your website ranking effectively in search engines.
what about freedom of choice?
educate consumers - but at the end of the day it's their right to choose if they want to die because of sugar!